Challenge:
Cardium, a health sciences and regenerative medicine company, was faced with the task of launching a new brand under their MedPodium line called Neo. Neo is a line of pharmaceuticals targeting millennials, allowing them to live a healthy, active lifestyle. Cardium approached Sparxoo with the substantial task of positioning this product in the market.
Sparxoo Solution:
Through employee and consumer interviews and competitive market research, Sparxoo was able to develop a valuable market insights, a strategic brand platform, and an original tagline for the Neo brand. We created positioning that would be inclusive of the entire line, and not a single Neo product. By creating a Neo brand platform, story and mood board, we were able to find the best positioning to resonate with the millennial class. In addition to positioning, final deliverables included mobile ads and a print ad.
Client Feedback:
“Sparxoo’s team did a phenomenal job on our new brand’s positioning. Providing market insight and a fresh perspective was just what our team needed from Sparxoo to launch this brand. David and Adrienne were great brand strategists whose approach was both creative, logical and cohesive in presenting the big picture idea.”
