With over a decade of experience, health and wellness provider, Corporate Fitness Works was ready for to reignite their brand. Their former brand identity was more corporate and serious, and they wanted a brand that represented what their company truly stood for—positivity, bettering one’s health, and inspirational messaging.
Using their ample health and wellness industry experience, Sparxoo begun by getting the Corporate Fitness Works team involved in a brand workshop. From that workshop, the Sparxoo team had much better direction on exactly where to take the new brand identiy. Sparxoo create an aspirational and positive logo for Corporate Fitness Works, and applied it across the website, exceeding their goals to rebrand their company as desirable rather than prescribed. The Sparxoo vision and fresh perspective is just what Corporate Fitness Works needed to make their St. Petersburg, FL health and wellness B2B stand out in their industry.
In addition to the website, Sparxoo also applied the new brand look and feel across marketing collateral including an 8-page brochure, branded email signature, letterhead template and sales invoice template.