Challenge:
After being acquired by four private equity firms, eVerifile had a long legacy to update and refresh their brand. The company was still operating under the original website design, which was dated and did not showcase the full breadth of eVerifile’s offerings. eVerifile was also unsure if their current branding was targeting the correct audience.
Sparxoo Solution:
Sparxoo completed a “mini-site” for eVerifile to act as a placeholder until a full website idea could be constructed. After, the mini site was launched to remedy the lack of an appropriate corporate web presence, Sparxoo then looked at eVerifile’s brand identity with a brand exploration. After various employee and customer interviews, Sparxoo was able to identify the appropriate brand identity to speak to the target audience. An 8-page brochure was designed, and planning then begun on fleshing out a full corporate site inclusive of the new brand identity. Sparxoo then launched the full site and continues to work closely with the client. Most recently, Sparxoo designed a series of animated gif ads for a partner newsletter.
Client Feedback:
“The team at Sparxoo did a great job determining the path forward on brand architecture and refining the brand identity for eVerifile. They were extremely quick in creating a base website to convey the right look and feel for the brand and built it in a way that could be easily expanded in the future. We are getting many positive comments from our customers on the work!”
