Fuse Pilates in D.C redefines hardcore– and their brand is built to reflect that.
In the competitive fitness industry, Fuse Pilates sought to differentiate themselves in the marketplace. Our challenge was to find out what makes Fuse Pilates different, and how to expand their customer base.
We recently relaunched the Fuse Pilates website, garnering praise and acclaim from the present client base. In addition to ongoing social media initiatives, we have also developed a 2012 marketing plan which aims to expand not only Fuse Pilates’ revenue, but customer base as well. To figure out how to best position Fuse Pilates in the market, focus groups were held with present and potentials clients. Read more about Sparxoo’s work perspective on the Fuse Pilates brand.
“The Sparxoo team created a digital presence through social media and website development for Fuse Pilates that helps us stand out in the marketplace. Sparxoo’s creative strategy is top-notch in creating a forward-thinking marketing plan. They’re a great asset to help us grow our business.”
- Roxanna Hakimi, Managing Partner/Owner, Fuse Pilates