Habitat for Humanity sought to align its organization globally with an aspirational and consistent brand.
Our work included market and audience analysis, as well as creative exploration. We led verbal identity developed and collaborated with the Habitat for Humanity design team for visual identity development. We achieved buy-in via interactive work sessions with a team of over 50 senior executives from across the globe. The team rallied around the new brand positioning to deliver a consistent message globally with regional customization.
“Sparxoo has a wealth of branding knowledge that they successfully applied in collaboration with our global sales & marketing team. Sparxoo shows genuine commitment to making a long-term difference with Habitat for Humanity.”