Challenge:

New York based e-tailor, Mind the Chap, was planning to launch their male ecommerce site to feature  boutique clothiers from all over the world together under one location. Mind the Chap had secured great designers from LA to New York to Paris and needed an ecommerce site to showcases their products to their customers.

Sparxoo Solution:

Sparxoo facilitated the ecommerce development for Mind the Chap’s aggregation of hundreds of high-end products from more than forty trendy-city boutiques into a well-designed, customized, intricate e-tailor site. The complex site was created on the CMS platform of WordPress, integrated with Zencart. The site is content heavy and includes multiple views of each products, social integration, a blog and email newsletter. It was important from a CMS standpoint that the client was able to easily upload products and monitor inventory with a few simple clicks.

Just after launch, Sparxoo also designed a digital ad campaign that was published on New York Magazine’s website and the blogger site, Scout Sixteen.  The site launched on time in early November 2012, just before the important holiday season campaign.

Sparxoo is also responsible for Mind the Chap’s search marketing endeavors, inclusive of SEO, PPC and remarketing.

Client Feedback:
“David, Adrienne and the Sparxoo team used their ecommerce and web development expertise to successfully launch our aspirational luxury men’s etailing web site on time and on budget. I was impressed with their eye for detail, their advanced capabilities in backend development and their willingness to go the extra mile to make our site successful. Sparxoo also led our creative efforts to launch an integrated digital ad campaign that helped us build our brand post-launch.”
-Sapna Shah, Co-founder of Mind the Chap