New York based e-tailor, Mind the Chap, was planning to launch their male ecommerce site to feature boutique clothiers from all over the world together under one location. Mind the Chap had secured great designers from LA to New York to Paris and needed an ecommerce site to showcases their products to their customers.
Sparxoo facilitated the ecommerce development for Mind the Chap’s aggregation of hundreds of high-end products from more than forty trendy-city boutiques into a well-designed, customized, intricate e-tailor site. The complex site was created on the CMS platform of WordPress, integrated with Zencart. The site is content heavy and includes multiple views of each products, social integration, a blog and email newsletter. It was important from a CMS standpoint that the client was able to easily upload products and monitor inventory with a few simple clicks.
Just after launch, Sparxoo also designed a digital ad campaign that was published on New York Magazine’s website and the blogger site, Scout Sixteen. The site launched on time in early November 2012, just before the important holiday season campaign.
Sparxoo is also responsible for Mind the Chap’s search marketing endeavors, inclusive of SEO, PPC and remarketing.