Challenge:
NBC 8 in Tampa sought to elevate their brand position overall, along with their social media footprint in particular.
Sparxoo Solution:
We revamped the company’s Facebook page, created a welcome page and a “Meet the Anchors” page, and ultimately grew the fan base. Sparxoo ran contests and managed a Facebook ad campaign aimed at increasing the number of likes. Over a year NBC was able to drive their fan base to 6,000. In a matter of 8 weeks, Sparxoo was able to increase that number to over 10,000. We also put together a content schedule, trained journalists on using Facebook, and integrated widgets from NBC Universal.
Client Feedback:
“The Sparxoo team has a great pulse on social media. Their creative, strategic approach and content development helped us drive fans and engagement on Facebook. Through rapid growth of our fan base and commenting, Sparxoo demonstrated measurable results on schedule. Our extended team of journalists and marketers appreciated their expertise and are now incorporating what was demonstrated as successful engagement tactics in their social conversations.”
