NBC Local Digital Media sought to elevate its position in the marketplace and increase usage of its digital properties.
We researched and synthesized a comprehensive set of inputs to guide strategically creative exploration. Our analysis included audience research, market trends, and case studies. We led verbal identity and collaborated with the NBC design team for visual identity development.
We developed and rolled out the brand positioning to 200 employees in 9 markets (including New York, LA, Chicago, and Philadelphia). Our work led to the relaunch of the website with a new focus on discovering all the city has to offer. The relaunch attracted media attention and resulted in increased usage.
“Sparxoo has a bright team that is passionate for digital media and branding. They led our division at NBC through a successful brand repositioning, using a collaborative process and meeting the demands of an accelerated timeline.”