Street Smart Video, a New York digital media startup, sought to establish a cutting edge brand identity that would appeal to both emerging media leaders as well as an in-the-know younger, digital savvy audience.
We led Street Smart Video through a workshop to establish the overall essence of the brand, and then created the company’s logo and icon. Street Smart Video has launched its brand in the New York metro area and is currently building up a loyal following.
“Sparxoo is more than an agency, they’re an important contributor to our team that has helped inform our overall strategy, and has brought our brand to life through outstanding creative concepts. Sparxoo’s modern design aesthetic is perfect for our media & entertainment company which seeks to appeal to rising digital savvy leaders.”