Sparxoo expands leadership team with three new hires

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Agency welcomes new executives in key areas of client development, digital experience and people operations

TAMPA, Fla. (May 15, 2017)  – Sparxoo, an integrated digital marketing agency, announced three new members to the executive team: Rob Kane, Vice President of Client Development, Erin O’Donnell, Senior Director of Digital Experience, and Amber Kukulya, Director of People Operations.

“We are thrilled to welcome three leaders with tremendous expertise in their respective specialities,” said David Capece, founder and CEO of Sparxoo. “With the addition of Erin, Rob and Amber, we will continue to accelerate growth for our clients while expanding and evolving our own Sparxoo team.”

As Sparxoo’s Vice President of Client Development, Rob Kane oversees strategic client and vendor relationships. Prior to Sparxoo, Kane spent eight years at Triad Retail Media, another Florida-based agency, where he most recently served as the Senior Vice President and business lead for the Walmart account, leading a team of over 100 digital marketers. Kane also previously served as Triad’s Vice President of Analytics and was integral in the rollout of the Walmart Exchange, Walmart’s first party data management platform, which allowed advertisers to target, measure and optimize media to online and in-store transactions.

In her role as Senior Director of Digital Experience, Erin O’Donnell oversees Sparxoo’s development and creative teams. Previously, Erin worked as a Digital Product Manager at Bloomin’ Brands and was responsible for the national roll-out of the first cross-brand loyalty program for Outback, Carrabba’s, Bonefish and Fleming’s Prime Steakhouse. O’Donnell previously worked in B2B technology and hedge funds at Fortune 100 companies Tech Data and Citigroup.

Amber Kukulya, PHR, SHRM-CP, joins Sparxoo as Director of People Operations, bringing more than eight years of human resources experience. At Sparxoo, Kukulya will lead recruiting, serve as an adviser for employee relations and link talent initiatives and policies to the agency’s strategy. Before joining Sparxoo, Kukulya was the Senior Manager of Human Resources for Minor League Baseball where she designed and developed people programs as the first human resources professional overseeing the league’s 160 baseball clubs. Prior to MiLB, she worked with a Tampa engineering firm and several startup ventures during periods of heavy growth.

Founded in 2010, Sparxoo has an expansive client roster, including regional and national clients in B2B technology, education, professional services, and tourism industries. Sparxoo’s integrated approach fuses brand positioning, creative design, web and mobile development and digital marketing to bring brands to life. For more information on Sparxoo’s services, please visit

About Sparxoo

Sparxoo, headquartered in Tampa, FL, is a full-service advertising agency specializing in branding and digital. Sparxoo designs award-winning campaigns to champion client brands, from startups to mid-market companies to Fortune 500 leaders. For more information, visit

Media Contact:
Adrienne Morgan
(813) 402-0208