Sparxoo Sponsors Social Media Panel, Features Industry Experts from Tampa Region
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TAMPA, FL (January 15, 2014) Sparxoo, a Tampa-based advertising agency, sponsored the Tampa Bay Business Guild’s social media panel on January 14, 2014. The panel featured social media experts and covered a variety of topics, including the impact of social media on business objectives, tips for implementing social media strategies, and advice on how to make social media successful in 2014.
Sparxoo’s CEO and Founder, David Capece served as the panel moderator, which included the following industry experts:
- Jeff Neal, Social Media Manager, Tampa Bay Buccaneers
- Leslie Laney, Social Media Director, A Media Marketing
- Lisa Demmi, Chief Communications Scientist, Lab3 Marketing
“Brands must rise above the clutter and engage customers to form meaningful relationships. 93% of marketers are using social media, and in 2014 efforts will be further elevated as brands turn connections and entertainment into communities of fans,” said Capece. “The purpose of this social media panel discussion is to share unique perspectives and tips on social media use based on expertise gained from startups to large brands.”
Capece, a branding expert with 15 years of experience in the marketing field, sits on the Tampa Bay Business Guild (TBBG) board of directors. The TBBG is a non-profit organization whose mission is to work on behalf of their members through social action and leadership initiatives. For more information on the TBBG, visit http://www.tbbg.org/.
As a leading integrated marketing agency in Tampa Bay, Sparxoo conceives of and implements social marketing campaigns for customer engagement that brings brands to life. Sparxoo’s other services include: brand strategy and design, web development and design, and integrated marketing and PR.
Sparxoo, headquartered in Tampa, FL, is a full-service advertising agency specializing in branding and digital. The agency’s integrated approach fuses brand positioning, creative design, web and mobile development, marketing, and public relations to bring brands to life. Sparxoo designs award-winning campaigns to champion client brands, from startups to mid-market companies to Fortune 500 leaders. For more information, visit www.Sparxoo.com.