Sparxoo to Work with Convergent Capital Partners on Park Square Marketing

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Sparxoo will lead marketing & branding efforts for Convergent owned retail space

Tampa based marketing and advertising agency, Sparxoo, announced today that it has added another client to their portfolio. Sparxoo will work with Convergent Capital Partners, a privately owned real estate private equity firm, to develop and launch marketing and branding efforts for the Convergent owned property, Park Square, located at FishHawk Ranch.

As a dominant player in Florida’s real-estate market, Convergent has partnered with Sparxoo in an effort to enhance and invest in the Park Square brand.

Sparxoo and Convergent will work to develop and integrate a marketing and branding campaign that is best aligned with the goals of the Park Square space and that effectively resonates with the surrounding community.

“We are thrilled to work with Convergent Capital Partners and are looking forward to this project. Park Square is a great space, located in a family-friendly community,” said David Capece, CEO of Sparxoo. “Our branding and marketing plan will highlight the quality vendors in Park Square, while still emphasizing the welcoming feel of the community that surrounds Park Square.”

Sparxoo and Convergent will unveil Park Square’s branding and marketing platform in fall 2013.

About Sparxoo
Sparxoo was founded in 2007 to make a bigger impact by fusing brand strategy and digital marketing for its clients. The award-winning branding and digital communications agency integrates brand strategy, web design, user experience, social media, content marketing and analytics to help technology and consumer brands turn innovation into market leadership.  Sparxoo is proud to challenge conventions, take risks, and break new ground. With creativity in its DNA, Sparxoo pursues expert insight to deliver breakthrough results while building sustainable relationships with its advertising agency clients and the creative community.

About Convergent Capital Partners
Convergent Capital Partners is a privately owned real estate private equity firm headquartered in Tampa, Florida. With over 150 years of combined experience in Florida real estate, Convergent is a pre-eminent and dominant player in Florida’s real estate markets. Since October 2008, Convergent has acquired over $400 million in performing / sub-performing commercial mortgages and real estate.

Convergent makes direct equity, joint venture equity, and debt investments for recapitalization of debt, value-add transactions, and real estate development.

Media Contact:

Adrienne Morgan

(813) 402-0208