The Tampa Theatre Celebrates 87th Birthday with New Logo; Rebrand Led By Sparxoo
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Historic Tampa Landmark Undergoes Rebrand; Marks a Time of Renewal in the Tampa Theatre’s History
Tampa Theatre unveiled today a new logo and brand identity in conjunction with the Theatre’s 87th birthday.
The rebranding project, which has been months in the making, includes a new logo, and updated advertising assets and marketing materials. The new brand will be showcased today via social and digital channels and on-site at Tampa Theatre.
“Tampa Theatre is a cultural icon in the community. With this rebrand, we wanted to showcase the Theatre’s historical importance, while also creating a brand identity that would welcome returning and new audiences for years to come,” said Jill Witecki, Tampa Theatre Director of Marketing and Community Relations.
Sparxoo, a Tampa-based branding and digital marketing agency, led the Theatre’s rebrand and worked with its leadership team to develop the logo and new brand identity.
A comparison between the old and new logos
“The new Tampa Theatre brand recognizes the great history of Tampa Theatre in the context of tomorrow’s theatre,” said David Capece, Sparxoo CEO. “We fused the blade sign and bright welcome spotlights in an urban setting to capture the essence of the Tampa Theatre as a true icon in downtown Tampa. It was an honor and privilege to work with one of the world’s most spectacular theatres.”
Following this project, Tampa Theatre has also announced plans to re-launch their current website in an effort to create a more user-friendly online experience. Sparxoo will be leading the project, and the website is expected to launch in late 2013.
About Tampa Theatre
Built in 1926, Tampa Theatre hosts more than 600 events each year, including first-run films, classic movies, concerts, corporate events, educational programs, weddings and tours. The historic Theatre is a passionately protected landmark, a member of the League of Historic American Theatres and one of America’s best-preserved movie palaces, maintained as a dynamic cultural institution by the Tampa Theatre Foundation. It has been called “one of America’s 21 wonders” by LIFE Magazine, and was recently named one of the Top 10 Movie Theaters in the World by the Motion Picture Association of America.
Sparxoo, headquartered in Tampa, FL, is a full-service advertising agency specializing in branding and digital. The agency’s integrated approach fuses brand positioning, creative design, web and mobile development, marketing, and public relations to bring brands to life. Sparxoo designs award-winning campaigns to champion client brands, from startups to mid-market companies to Fortune 500 leaders.