Content Marketing Strategy

Build Your Brand Through Storytelling

If Content Is King, Then Context is Queen (And we all know who runs the house.)

Content is the backbone of everything in digital marketing. It’s how you tell a brand’s story and inspire action on behalf of an audience. However, strong content is more than stringing words together to form sentences. In today’s landscape, content must be personalized, interactive and valuable to the reader. We take it up a notch from there…

As a content marketing agency, our team specializes in writing for blogs, emails, websites, specific landing pages and social media posts that mirror your brand’s style and tone of voice. We take complex, technical topics and strategize ways to make them interesting and digestible (i.e. infographics and condensed broadcasting). And, like any good content marketing company, we leverage A/B testing and heat mapping to ensure we’re creating content that resonates—and keeps your audience coming back for more.

The Elements of Content Marketing

1
Audience & Competitive Research
2
Creative Writing & Technical Writing
3
Short-Form & Long-Form Content
4
Storytelling & Brand Building