Nurture Prospects For The Long-Term
Marketing Automation and Demand Generation
Marketing Automation & Demand Generation
Our digital expertise includes applying technology stacks in a smart and efficient way to streamline, automate and measure workflows and marketing initiatives. Our digital marketers segment customers based on behaviors, interests and demographics. We use these insights to integrate marketing channels to deliver a consistent user experience. Then we test variables for further optimization.
We believe in streamlining a client’s technology stacks from lead management to analytics and reporting, through data and programs to content and social, and most importantly, sales enablement. We have over 75 digital certifications (including being a Google Certified Partner Agency) in the top platforms out there, including Pardot, SalesForce, Hubspot, Marketo, and numerous others. Marketing automation can be used to streamline processes such as customer segmentation, customer data integration, and overall campaign management. Sparxoo turns manual processes into automated tasks, simplifying customer nurturing, campaign scaling and scheduling. Marketing automation enables the workflow process through the customer funnel, addressing the customer’s needs along each point. We tailor dynamic content to an individual’s specific place in the funnel.
- Lead Scoring & Qualification
- Customer Funnel Optimization
- Marketing Automation Campaigns
- Demand Generation