Branding.

11
Aug 2010
In the wake of Main St vs. Wall St, large bank executive bonuses, and bailouts, consumers are wary of financial service companies. Lack of confidence in the banking sector contributed to June 2010's Consumer...

» Read More
10
Aug 2010
"Trust is what drives profit margin and share price," says Larry Light, CEO of the Stamford brand consultancy Arcature and a veteran of McDonald's and ad agencies BBDO Worldwide and Bates Worldwide to MSNBC....

» Read More
6
Aug 2010
I recently stumbled upon a series of brutally honest fables that includes classics such as Sexy Woman Mooches off of Horny Short Men, Duck with Low Self Esteem is Tormented, and Little Spoiled Brat...

» Read More
5
Aug 2010
Food Channel recently released their top 10 food trends ranging from Food With Benefits to Experimentation Nation. Likewise, Joseph Baum & Michael Whiteman Co. released their 13 Restaurant and Hotel Food Trends for 2010...

» Read More
5
Aug 2010
A healthy lifestyle seems like an unattainable dream to many. US obesity stats are ominous as the US has the most obese nation by a large margin. The latest stats show 30.6% obesity rate...

» Read More
4
Aug 2010
Green living is taking hold. “Recently while I was brushing my teeth, my 6-year-old son scolded me for running the water too long. He severely reprimanded me, and at the end of his censure...

» Read More
4
Aug 2010
Ever heard of the Green Guerillas Youth Media Tech Collective? The green youth media group proclaims their collective to be sustainable storytellers who challenge the status quo. "We are young media makers...

» Read More
3
Aug 2010
Founded 13 years ago, Build-A-Bear Workshop was an early entrant into mass customization. With more than 400 stores world-wide, it has successfully scaled to become the largest chain dedicated to the create-your-own trend. Much...

» Read More
3
Aug 2010
NBA legend Magic Johnson recently spoke at Wharton’s first Social Impact Forum saying, “Legacies are not built on how much money is made, because after all there are a plethora of millionaires in the...

» Read More
2
Aug 2010
Earlier this year, Bloomberg BusinessWeek published its list of 50 most innovative companies (in partnership with Boston Consulting Group) and for the first time, the majority of companies were headquartered outside the US. 88%...

» Read More