Playboy's unveiled its Internet strategy in the form of TheSmokingJacket last week. The headlines read: "Playboy launches nudity-free website aimed at bored office workers seeking laughs." What is the goal, and will this...
"An investment in knowledge pays the best interest," writes Benjamin Franklin. For marketers, marketing research and analysis is an investment that pays off. Build your market intelligence from the basics (market scan and brand...
Brand marketers are often asked, what is the difference between a company and a brand? An overly simple answer is: companies do while brands feel. Companies are tactical and functional with a goal of...
Internet marketing and online branding continues their rapid growth as evidenced by the recent announcement by Unilever that they are doubling internet advertising spend in 2010...
Digital marketing was the number one (69 percent) ranked marketing tactic most sought by clients, according to an AdWeek survey of 184 marketing clients from companies including AT&T, Dunkin' Brands, Merck, MetLife and Revlon....
To reach 50 million users, it took Radio 38 years, TV 13 years, the Internet 4 years, Apple's iPod 3 years while Facebook added 100 million users in just nine months. Social media is...
"Here is a simple but powerful rule - always give people more than what they expect to get," writes Nelson Boswell, a British Journalist. Think of a time when a sales representative gave you...
In sale strategy, everything comes down to one simple word: yes. But how do you get to a yes? What tools can you implement to not only help get to a yes, but do...
If you are serious about Internet as a traffic driving channel, there's a pretty good economic argument for search engine optimization. As part of our SEO immersion we are constantly learning from other...
There could be 10,500 potential sales leads, but which should you pursue? Finding prospects can be challenging without clear direction and guidance. Before you start prospect outreach by blasting e-mails, it's critical to develop...
