The world’s leading brands continually innovate. While we often think of Google and Apple as innovation juggernauts (and they are), there is innovation afoot at older brands such as Pepsi, McDonald’s, and Mercedes. Whether...
When Jeff Bezos founded Amazon.com in 1994, could he have imagined how the company's gravitational pull would make it the center of the e-commerce universe? The company conquered the online sales of goods from...
Developing financial projections can seem like a monumental challenge, especially for emerging businesses that have little track record. After all, if you are operating at a loss with $0 revenue, how can you...
When you think about what's going to make you a successful entrepreneur, or successful in life ... "I'm smart" is not enough. Good for you if you're smart. But it's going to...
Some business professionals use networking events as a last resort for new business -- sometimes attending 3-5 events in a given week. Could you imagine meeting someone one week, then giving them your business...
Most people, whether they like it or not, are managed at some point in their career. To create a productive relationship with your manager takes a keen understanding of their management style.
The internet and mobile devices have undoubtedly changed the how consumers learn about new products and inform buying decisions. Mobile devices, in particular, are merging the in-store shopping experience with the digital world through...
We performed an analysis of Google web trends via Search Insights to see where the greatest growth existed for each year beginning with 2004 and all time. Then we zeroed in on those categories...
According to the 2009 GMA / Deloitte Green Shopper Study, 95 percent of consumers would purchase more sustainable products and 54 percent consider sustainability to be one of their decision making factors.
As the demand...
We have explored how Target is using Facebook to push its corporate social responsibility (CSR) mission forward and how Pepsi is supporting the next generation of entrepreneurs. PR agency Weber Shandwick and KRC Research...
