What are the top search results for your name? If it’s a link to a MySpace pic of you drunk at a college frat party 5 years ago, you might want to spend time...
Consumers are dictating what they see and when they see it, which makes product and service customization a natural next step. Consumers want to blend their creativity with purchases and define products as uniquely...
Checking into a Doubletree for holiday discounts, logging into a cocktail lounge, a key-chain with a lifetime of exclusive offers are just a few novel ways brands are making consumers feel uniquely cared for....
Exchanging $50 for a shirt you really really want is a fair trade, right? Not exactly. Some consumers are seeking more from brands than a simple exchange of currency for goods. Yes, loyalty programs,...
Baseball great Ty Cobb once said “Speed is a great asset; but it's greater when it's combined with quickness - and there's a big difference.” Society has increasingly demanded more service, more quickly. There...
According to research by the nonprofit Institute Local Self-Reliance, if half the nation’s employed population spent $50 a month on local brands, it would pour $42.6 billion into the retail economy. For every $100...
What does it mean to be sustainable? Is it about buying a Toyota Prius, eating whole grain, shopping locally, or buying used clothing? Integrating a sustainable mission into your business, purchases or diet is...
Walking, the first mode of transport, is the most sustainable way to get around, obviously we can’t always walk from point A to point B. Sustainable mobility or transport is evolving quickly as consumers...
How do you find a real superhero? How do you get a well of volunteers? How do you increase communication and commerce in economically depressed areas of the world? These are questions creative and...
As we enter 2011, there are seeds of renewed optimism. Consumer confidence is off its lows and a new consumer is emerging, one who will pursue wants and needs on her own terms....
