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	<title>Branding, Social Media, Digital Marketing &#124; Sparxoo &#187; Advertising</title>
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	<link>http://sparxoo.com</link>
	<description>Branding Experts for the Digital Era</description>
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		<title>Top Mobile Stats: Commerce and Advertising</title>
		<link>http://sparxoo.com/2010/10/27/mobile-stats-commerce-advertising/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mobile-stats-commerce-advertising</link>
		<comments>http://sparxoo.com/2010/10/27/mobile-stats-commerce-advertising/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 10:45:23 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11325</guid>
		<description><![CDATA[Mobile is big. We get it. So what are the emerging areas of mobile marketers should be on the lookout for? Let’s focus on the fantastically popular app, RedLaser. The app scans barcodes with the mobile camera and topped five million downloads in early October. There is a rising segment of mobile users that want to make searching for products more interactive and inclusive and barcode scanning is one way.

Learn more about how mobile can improve your business. <a href="http://sparxoo.com/2010/10/27/mobile-stats-commerce-advertising/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/10/27/mobile-stats-commerce-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>25 Ad Networks You Should Know About</title>
		<link>http://sparxoo.com/2010/10/06/25-ad-networks-you-should-know-about/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=25-ad-networks-you-should-know-about</link>
		<comments>http://sparxoo.com/2010/10/06/25-ad-networks-you-should-know-about/#comments</comments>
		<pubDate>Wed, 06 Oct 2010 10:20:10 +0000</pubDate>
		<dc:creator>Henry Wang</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=10175</guid>
		<description><![CDATA[25 Ad Networks You Should Know About.  Large ad networks include ...
... 24/7 RealMedia - Requires a minimum of one million page views per month. 400 billion global advertising impressions served every month. http://www.247realmedia.com/
AdBrite - Offers display/contextual ads. Reach of 100 million online visitors. http://www.adbrite.com/
Advertising.com - Primarily display/banners and media buys. Owned by Platform-A. Reaches 91% of all US internet users. http://www.advertising.com/ <a href="http://sparxoo.com/2010/10/06/25-ad-networks-you-should-know-about/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/10/06/25-ad-networks-you-should-know-about/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 4 Simple, Yet Effective Ad Campaigns</title>
		<link>http://sparxoo.com/2010/08/12/simple-effective-ad-campaigns/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=simple-effective-ad-campaigns</link>
		<comments>http://sparxoo.com/2010/08/12/simple-effective-ad-campaigns/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 11:30:10 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=7849</guid>
		<description><![CDATA[A good commercial is not necessarily measured by its CGI effects or Ashton Kutcher telling you to buy one camera over another. At times, we are reminded that good advertising starts with a brilliant idea and ends with a simple &#8230; <a href="http://sparxoo.com/2010/08/12/simple-effective-ad-campaigns/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/08/12/simple-effective-ad-campaigns/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Community for Change Agents</title>
		<link>http://sparxoo.com/2010/08/04/social-internet-community/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-internet-community</link>
		<comments>http://sparxoo.com/2010/08/04/social-internet-community/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 10:17:35 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[social cause]]></category>
		<category><![CDATA[social mission]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=10043</guid>
		<description><![CDATA[Ever heard of the Green Guerillas Youth Media Tech Collective?  The green youth media group proclaims their collective to be sustainable storytellers who challenge the status quo.  "We are young media makers who define sustainability in terms that make sense to us. In April 2009, we embarked on a new project with our veggie diesel bus to create our fourth feature film—Green Guerrillas Blockumentary v.3 HD—which will showcase stories of sustainability from under-represented communities in the current environmental movement."  These and hundreds of other change agents are sharing their stories on Changents, a startup social community that serves as a catalyst for social entrepreneurs and great causes. <a href="http://sparxoo.com/2010/08/04/social-internet-community/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/08/04/social-internet-community/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mercedes Gets Profitable Through Customer Intimacy</title>
		<link>http://sparxoo.com/2010/07/06/mercedes-gets-profitable-through-customer-intimacy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mercedes-gets-profitable-through-customer-intimacy</link>
		<comments>http://sparxoo.com/2010/07/06/mercedes-gets-profitable-through-customer-intimacy/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 12:07:10 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8081</guid>
		<description><![CDATA[Mercedes' iconic three-pointed star symbolizes the auto manufacturer's mobility on land, water, and in the air. Given its recent marketing efforts, the prestige car brand might want to add another point to its skill-set: digital mobility. Mercedes... <a href="http://sparxoo.com/2010/07/06/mercedes-gets-profitable-through-customer-intimacy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/07/06/mercedes-gets-profitable-through-customer-intimacy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 5 New Advertising Directions</title>
		<link>http://sparxoo.com/2010/06/14/top-5-new-advertising-directions/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-5-new-advertising-directions</link>
		<comments>http://sparxoo.com/2010/06/14/top-5-new-advertising-directions/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 16:39:49 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8018</guid>
		<description><![CDATA[You are 2.3 seconds behind Roterro214 on the final lap and just about to pass him and... BAM, he swipes your Porsche and it goes into a spiral roll across the track. Your dream of winning the Coca-Cola fridge is dashed yet again. You might think behind the... <a href="http://sparxoo.com/2010/06/14/top-5-new-advertising-directions/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/06/14/top-5-new-advertising-directions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gulf Coast Tourism Ads In Wake of BP Oil Spill</title>
		<link>http://sparxoo.com/2010/06/02/gulf-coast-tourism-ads-in-wake-of-bp-oil-spill/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=gulf-coast-tourism-ads-in-wake-of-bp-oil-spill</link>
		<comments>http://sparxoo.com/2010/06/02/gulf-coast-tourism-ads-in-wake-of-bp-oil-spill/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 13:20:51 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8166</guid>
		<description><![CDATA[BP's oils spill has jeopardized the $20 billion travel and tourism business along the Gulf Coast.  State governments have bargained with BP for advertising budgets of $25 million for Florida and $15 million tourism grants to Alabama, Louisiana, and Mississippi.  The following 3 tv ads (1 for the entire Gulf Region, 1 for Mississippi, and 1 for Alabama) all welcome tourists to enjoy the clean beaches of the Gulf.  With oil spewing offshore, this is obviously a touchy subject.  <a href="http://sparxoo.com/2010/06/02/gulf-coast-tourism-ads-in-wake-of-bp-oil-spill/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/06/02/gulf-coast-tourism-ads-in-wake-of-bp-oil-spill/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why Should Advertisers Care About QR Codes?</title>
		<link>http://sparxoo.com/2010/05/14/why-should-advertisers-care-about-qr-codes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-should-advertisers-care-about-qr-codes</link>
		<comments>http://sparxoo.com/2010/05/14/why-should-advertisers-care-about-qr-codes/#comments</comments>
		<pubDate>Fri, 14 May 2010 13:00:30 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Emerging Trends]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=7861</guid>
		<description><![CDATA[Bar codes were dreamed-up in 1948 as a means to track grocery items and until recently, were the domain of commercial enterprise. That's changing with Quick Response codes. Instead of thousand-dollar commercial-grade bar code scanners, QR codes... <a href="http://sparxoo.com/2010/05/14/why-should-advertisers-care-about-qr-codes/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/05/14/why-should-advertisers-care-about-qr-codes/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Users &#8220;Like&#8221; Mobile Advertising, Reports JiWire</title>
		<link>http://sparxoo.com/2010/05/13/users-like-mobile-advertising-reports-jiwire/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=users-like-mobile-advertising-reports-jiwire</link>
		<comments>http://sparxoo.com/2010/05/13/users-like-mobile-advertising-reports-jiwire/#comments</comments>
		<pubDate>Thu, 13 May 2010 13:40:53 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=7830</guid>
		<description><![CDATA[To marketers and developers delight, a new report confirms mobile advertising's effectiveness to reach and engage users. The new study, from mobile audience media company JiWire, reveals mobile users want advertising to not only engage with but subsidize... <a href="http://sparxoo.com/2010/05/13/users-like-mobile-advertising-reports-jiwire/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/05/13/users-like-mobile-advertising-reports-jiwire/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Getting Started: Search Engine Marketing</title>
		<link>http://sparxoo.com/2010/04/26/getting-started-search-engine-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=getting-started-search-engine-marketing</link>
		<comments>http://sparxoo.com/2010/04/26/getting-started-search-engine-marketing/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 15:02:48 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=4967</guid>
		<description><![CDATA[Search Engine Marketing, or SEM, is a form of internet marketing that uses search engine page results or site content to direct customers towards products or offerings. SEM advertising campaigns can appear in either search results and or within site content... <a href="http://sparxoo.com/2010/04/26/getting-started-search-engine-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/04/26/getting-started-search-engine-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Apple&#8217;s iAd: Interactive Mobile Advertising</title>
		<link>http://sparxoo.com/2010/04/09/apples-iad-interactive-mobile-advertising/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=apples-iad-interactive-mobile-advertising</link>
		<comments>http://sparxoo.com/2010/04/09/apples-iad-interactive-mobile-advertising/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 13:54:13 +0000</pubDate>
		<dc:creator>Tara Lane</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=7473</guid>
		<description><![CDATA[Yesterday’s Apple event had the Internet community buzzing about the new iPhone 4.0 OS, and impressive stats regarding the iPad. But perhaps the most important announcement made by Steve Jobs was the launch of iAd, Apple’s newest venture in mobile.  <a href="http://sparxoo.com/2010/04/09/apples-iad-interactive-mobile-advertising/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/04/09/apples-iad-interactive-mobile-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google: the Future of Mobile Advertising?</title>
		<link>http://sparxoo.com/2010/03/26/google-the-future-of-mobile-advertising/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-the-future-of-mobile-advertising</link>
		<comments>http://sparxoo.com/2010/03/26/google-the-future-of-mobile-advertising/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 12:59:05 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=7195</guid>
		<description><![CDATA[What made Google a multi-billion dollar company today will help the search giant pioneer the next revolution in mobile advertising: hyper-relevancy. Google AdWords enabled advertisers to target users with unprecedented precision. Google's... <a href="http://sparxoo.com/2010/03/26/google-the-future-of-mobile-advertising/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/03/26/google-the-future-of-mobile-advertising/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>American Idol to Capture New Howard Stern Audience</title>
		<link>http://sparxoo.com/2010/02/08/american-idol-to-capture-new-howard-stern-audience/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=american-idol-to-capture-new-howard-stern-audience</link>
		<comments>http://sparxoo.com/2010/02/08/american-idol-to-capture-new-howard-stern-audience/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 15:00:16 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=6236</guid>
		<description><![CDATA[From the on-air personality that brought Fart Man and has a tumultuous history with the FCC, Howard Stern is moving to prime time? American Idol is moving into its 8th season and adding a lightening rod personality like Howard Stern &#8230; <a href="http://sparxoo.com/2010/02/08/american-idol-to-capture-new-howard-stern-audience/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/02/08/american-idol-to-capture-new-howard-stern-audience/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Audi Goes Green for the Super Bowl</title>
		<link>http://sparxoo.com/2010/02/07/audi-goes-green-for-the-super-bowl/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=audi-goes-green-for-the-super-bowl</link>
		<comments>http://sparxoo.com/2010/02/07/audi-goes-green-for-the-super-bowl/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 00:05:53 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=6287</guid>
		<description><![CDATA[We give credit to Audi for standing out with their Green ad featuring the Green Police and Cheap Trick.   The integration of Cheap Trick was the key to making this ad relevant in the Super Bowl.  Overall, Audi's ad is fun, light-hearted, and upbeat, with the tag "green has never felt so right".  
 <a href="http://sparxoo.com/2010/02/07/audi-goes-green-for-the-super-bowl/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/02/07/audi-goes-green-for-the-super-bowl/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Top 2010 Super Bowl Ads</title>
		<link>http://sparxoo.com/2010/02/07/top-2010-super-bowl-ads/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-2010-super-bowl-ads</link>
		<comments>http://sparxoo.com/2010/02/07/top-2010-super-bowl-ads/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 23:35:21 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=6251</guid>
		<description><![CDATA[GoDaddy get's sexy to drive web traffic, Hyundai brings on Brett Favre for the ultimate uncertainty, Kia dances its socks off and did Cars.com make the right move? With $3 million for 30 seconds, or nearly $100,000 a second, Super Bowl ads are a big... <a href="http://sparxoo.com/2010/02/07/top-2010-super-bowl-ads/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cars.com Super Bowl Ad, Worth $3 Million?</title>
		<link>http://sparxoo.com/2010/02/07/cars-coms-super-bowl-ad-worth-3-million/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=cars-coms-super-bowl-ad-worth-3-million</link>
		<comments>http://sparxoo.com/2010/02/07/cars-coms-super-bowl-ad-worth-3-million/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 23:30:36 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=6247</guid>
		<description><![CDATA[In this year's Cars.com Superbowl ad, we follow Timothy Richman -- much like Abernathy in 2009 -- along his incredible journey, where knowledge empowers him to do great things. The commercial tells the many extraordinary tales of Timothy, including how... <a href="http://sparxoo.com/2010/02/07/cars-coms-super-bowl-ad-worth-3-million/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/02/07/cars-coms-super-bowl-ad-worth-3-million/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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		<title>Kia&#8217;s Super Bowl Ad Dances Its Socks Off</title>
		<link>http://sparxoo.com/2010/02/07/kias-super-bowl-ad-dances-its-socks-off/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=kias-super-bowl-ad-dances-its-socks-off</link>
		<comments>http://sparxoo.com/2010/02/07/kias-super-bowl-ad-dances-its-socks-off/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 23:30:30 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
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		<guid isPermaLink="false">http://sparxoo.com/?p=6246</guid>
		<description><![CDATA[Vegas... a place to let down your guard, be wild, crazy and dance with a giant sock puppet? Kia's Superbowl ad follows iconic kids toys around as they make snow angels, jet ski and go to Vegas to ride a mechanical bull, flirt in a jacuzzi and dance their socks off... <a href="http://sparxoo.com/2010/02/07/kias-super-bowl-ad-dances-its-socks-off/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/02/07/kias-super-bowl-ad-dances-its-socks-off/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<title>Hyundai&#8217;s Super Bowl Ad Features Brett Favre</title>
		<link>http://sparxoo.com/2010/02/07/hyundais-super-bowl-ad-ultimate-uncertainty/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=hyundais-super-bowl-ad-ultimate-uncertainty</link>
		<comments>http://sparxoo.com/2010/02/07/hyundais-super-bowl-ad-ultimate-uncertainty/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 23:30:26 +0000</pubDate>
		<dc:creator>Tara Lane</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://sparxoo.com/?p=6248</guid>
		<description><![CDATA[This year, Hyundai is bringing in a bit of humor and spunk to their Super Bowl commercial, and it's clear that the brand has tried to target their spots to the viewing audience -- football fans. By incorporating a familiar name and face from the NFL, Hyundai's... <a href="http://sparxoo.com/2010/02/07/hyundais-super-bowl-ad-ultimate-uncertainty/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>GoDaddy&#8217;s Super Bowl Ad Get&#8217;s Sexy, Again</title>
		<link>http://sparxoo.com/2010/02/07/godaddys-super-bowl-ad-gets-sexy-again/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=godaddys-super-bowl-ad-gets-sexy-again</link>
		<comments>http://sparxoo.com/2010/02/07/godaddys-super-bowl-ad-gets-sexy-again/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 23:30:18 +0000</pubDate>
		<dc:creator>Tara Lane</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://sparxoo.com/?p=6249</guid>
		<description><![CDATA[Capitalizing on its success of Super Bowl’s past, GoDaddy.com has once again pushed the limits with its 2010 commercials, featuring spokeswoman Danica Patrick. The domain hosting company has a number of commercials this year, one of which has... <a href="http://sparxoo.com/2010/02/07/godaddys-super-bowl-ad-gets-sexy-again/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/02/07/godaddys-super-bowl-ad-gets-sexy-again/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Advertising Launch:  Verizon Android Takes on iPhone</title>
		<link>http://sparxoo.com/2009/10/19/advertising-launch-verizon-android-takes-on-iphone/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=advertising-launch-verizon-android-takes-on-iphone</link>
		<comments>http://sparxoo.com/2009/10/19/advertising-launch-verizon-android-takes-on-iphone/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 13:38:56 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=3344</guid>
		<description><![CDATA[Forrester predicts that Google's Android will overtake Apple's iPhone as the 2nd largest smartphone platform by 2012. That's a bold prediction for Google to topple the hottest, most buzzworthy phone in the world.  The first step in the Android attack, an advertising campaign Droid Does, has launched and we like what we see.  While Android is off to a good start with a buzzworthy campaign, this is just the first attack.  Let's stay tuned for Apple's counterpunch.  Steve Jobs and team:  Google just put points on the board.  It's your move. <a href="http://sparxoo.com/2009/10/19/advertising-launch-verizon-android-takes-on-iphone/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2009/10/19/advertising-launch-verizon-android-takes-on-iphone/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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