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	<title>Branding, Social Media, Digital Marketing &#124; Sparxoo &#187; Brand</title>
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	<link>http://sparxoo.com</link>
	<description>Branding Experts for the Digital Era</description>
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		<title>2012 Market Trends, part IV</title>
		<link>http://sparxoo.com/2012/01/23/2012-market-trends-part-iv/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2012-market-trends-part-iv</link>
		<comments>http://sparxoo.com/2012/01/23/2012-market-trends-part-iv/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 12:15:54 +0000</pubDate>
		<dc:creator>Adrienne Morgan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Emerging Trends]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=12843</guid>
		<description><![CDATA[Trend 1-2 Trend 3-5 Trend 6-9 10. Exclusive Access The popularity of Royal-Class airport lounges and invitation-only Centurion credit cards are just two examples of modern man&#8217;s immense need for respect and privilege…This &#8216;exclusivity for the masses’, or “Massclusivity” can &#8230; <a href="http://sparxoo.com/2012/01/23/2012-market-trends-part-iv/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2012/01/23/2012-market-trends-part-iv/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>2012 Market Trends, part III</title>
		<link>http://sparxoo.com/2012/01/16/2012-market-trends-part-iii/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2012-market-trends-part-iii</link>
		<comments>http://sparxoo.com/2012/01/16/2012-market-trends-part-iii/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 13:52:54 +0000</pubDate>
		<dc:creator>Adrienne Morgan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Emerging Trends]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=12830</guid>
		<description><![CDATA[Trend 1-2 Trend 3-5 6. Super Healthy “Our intention is to reinvent this category in the same tonality that we have reinvented over the last 40 years the basic commodity of coffee. We see a lot of white space.” —Starbucks &#8230; <a href="http://sparxoo.com/2012/01/16/2012-market-trends-part-iii/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2012/01/16/2012-market-trends-part-iii/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2012 Market Trends, part II</title>
		<link>http://sparxoo.com/2012/01/09/2012-market-trends-part-ii/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2012-market-trends-part-ii</link>
		<comments>http://sparxoo.com/2012/01/09/2012-market-trends-part-ii/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 19:26:44 +0000</pubDate>
		<dc:creator>Adrienne Morgan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Emerging Trends]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=12823</guid>
		<description><![CDATA[Trend 1-2 3. Interactivity is Key “This ad unit takes advantage of how users interact and explore with the iPad as opposed to other digital and mobile devices.” —Dionne Colvin, national manager of media for Toyota on its new Yahoo &#8230; <a href="http://sparxoo.com/2012/01/09/2012-market-trends-part-ii/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2012 Market Trends</title>
		<link>http://sparxoo.com/2012/01/02/2012-market-trends/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2012-market-trends</link>
		<comments>http://sparxoo.com/2012/01/02/2012-market-trends/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 19:09:56 +0000</pubDate>
		<dc:creator>Adrienne Morgan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Emerging Trends]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=12804</guid>
		<description><![CDATA[Swimming in a sea of data, the Sparxoo Agency team is taking a cue from Web 3.0 to filter the noise and offer up the Top 12 Trends for 2012. Our trend summaries feature quotes, facts, and recommended reading to spark &#8230; <a href="http://sparxoo.com/2012/01/02/2012-market-trends/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web Site Evaluation</title>
		<link>http://sparxoo.com/2011/08/22/web-site-evaluation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=web-site-evaluation</link>
		<comments>http://sparxoo.com/2011/08/22/web-site-evaluation/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 07:00:11 +0000</pubDate>
		<dc:creator>Amy Kenigsberg</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Emerging Trends]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=12596</guid>
		<description><![CDATA[Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team has developed a standard process for &#8230; <a href="http://sparxoo.com/2011/08/22/web-site-evaluation/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2011/08/22/web-site-evaluation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Theatre Entrepreneurs In the Spotlight</title>
		<link>http://sparxoo.com/2011/06/14/theatre-entrepreneurs-in-the-spotlight/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=theatre-entrepreneurs-in-the-spotlight</link>
		<comments>http://sparxoo.com/2011/06/14/theatre-entrepreneurs-in-the-spotlight/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 21:20:43 +0000</pubDate>
		<dc:creator>Amy Kenigsberg</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=12440</guid>
		<description><![CDATA[Launching a new business merges a balanced blend of entrepreneurial spirit, passion, and the ability to leverage a talent to build a brand. Founded in 2010 by Anna Roberts Ostroff and Alan Ostroff, the origin of Infinity Theatre Company is a model of leveraging talent and building a brand around a value proposition. Although this entrepreneurial endeavor has proven arduous, Anna and Alan have established an innovative business with the ability to inspire and transform those around them. Connecting community to the performing arts is no simple mission, yet these entrepreneurs have crafted a passionate dream into an extraordinary adventure that is becoming a staple in the Annapolis district. <a href="http://sparxoo.com/2011/06/14/theatre-entrepreneurs-in-the-spotlight/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2011/06/14/theatre-entrepreneurs-in-the-spotlight/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Top 7 Brand Advertising Mistakes</title>
		<link>http://sparxoo.com/2011/03/30/top-7-brand-advertising-mistakes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-7-brand-advertising-mistakes</link>
		<comments>http://sparxoo.com/2011/03/30/top-7-brand-advertising-mistakes/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 11:00:30 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=4272</guid>
		<description><![CDATA[It seems like in order to find one great ad, you have to watch 20 "for the low low price of $19.95" commercials. Many brand advertisements fall short of the mark because of common mistakes that can be easily avoided. For instance, perform adequate customer research and testing before signing on a spokesperson. <a href="http://sparxoo.com/2011/03/30/top-7-brand-advertising-mistakes/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2011/03/30/top-7-brand-advertising-mistakes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Easy Ways to Gain Visibility for Competitive Search Terms</title>
		<link>http://sparxoo.com/2011/03/23/easy-visibility-competitive-search-terms/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=easy-visibility-competitive-search-terms</link>
		<comments>http://sparxoo.com/2011/03/23/easy-visibility-competitive-search-terms/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 18:14:13 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11899</guid>
		<description><![CDATA[Wouldn’t it be great to land on the first page on Google for highly competitive terms, such as entertainment, plays, etc.? However, ranking well for competitive terms usually takes blood, sweat and tears to build thousands of inbound links from authoritative sites. Now that Google and other search engines are accounting for videos, social media and local results, it could be much easier than you expected. <a href="http://sparxoo.com/2011/03/23/easy-visibility-competitive-search-terms/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Brands and Social Networks Dominate Google Trends</title>
		<link>http://sparxoo.com/2011/03/16/brands-and-social-networks-dominate-google-trends/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=brands-and-social-networks-dominate-google-trends</link>
		<comments>http://sparxoo.com/2011/03/16/brands-and-social-networks-dominate-google-trends/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 10:29:48 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11933</guid>
		<description><![CDATA[We performed an analysis of Google web trends via Search Insights to see where the greatest growth existed for each year beginning with 2004 and all time. Then we zeroed in on those categories with the greatest uptick within a given year. <a href="http://sparxoo.com/2011/03/16/brands-and-social-networks-dominate-google-trends/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2011/03/16/brands-and-social-networks-dominate-google-trends/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Blue Is the New Green for Brands</title>
		<link>http://sparxoo.com/2011/03/15/blue-is-the-new-green-for-brands/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=blue-is-the-new-green-for-brands</link>
		<comments>http://sparxoo.com/2011/03/15/blue-is-the-new-green-for-brands/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 10:23:12 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[social cause]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11711</guid>
		<description><![CDATA[Once considered the ecological movement in the 1960s and 70s, the concept of consumer environmentalism evolved into the green movement in the 2000s. The impact of the green movement had a profound effect on consumerism, with organic, eco-friendly, locally sourced, permeating the consumer lexicon. Now, is the time for the next evolution of the green movement: blue. <a href="http://sparxoo.com/2011/03/15/blue-is-the-new-green-for-brands/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Sparxoo Workshop: Applying Brand Innovation Internally</title>
		<link>http://sparxoo.com/2011/02/27/sparxoo-workshop-applying-brand-innovation-internally/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sparxoo-workshop-applying-brand-innovation-internally</link>
		<comments>http://sparxoo.com/2011/02/27/sparxoo-workshop-applying-brand-innovation-internally/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 03:36:11 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11959</guid>
		<description><![CDATA[For the past 3+ years, Sparxoo has had the privelege of leading strategy assignments for major companies such as NBC, Fox Sports, Comcast, Lifetime, JP Morgan Chase, and others.  We frequently lead innovation workshops and experts work-sessions to stretch thinking and spur growth.  Today, for the first time, we had our own brand innovation workshop.  Many firms are great at strategy, and many more at creative.  We seek to be unique in our ability to integrate strategy and creative, all while focusing on making meaningful connections. <a href="http://sparxoo.com/2011/02/27/sparxoo-workshop-applying-brand-innovation-internally/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2011/02/27/sparxoo-workshop-applying-brand-innovation-internally/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Tips to Build Trust Online</title>
		<link>http://sparxoo.com/2011/02/18/tips-to-build-trust-online/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tips-to-build-trust-online</link>
		<comments>http://sparxoo.com/2011/02/18/tips-to-build-trust-online/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 14:06:51 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11896</guid>
		<description><![CDATA[It takes less than a second for people to differentiate between friend and foe. It’s an evolutionary trait that used to help us from being killed and now it helps us avoid spammy sites (quite a leap, huh?). As designers and digital marketers, we must instill trust immediately to keep users on the webpage and convert or otherwise engage them. So how can we instill build instant trust? <a href="http://sparxoo.com/2011/02/18/tips-to-build-trust-online/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>2011 Market Trends: Brain Candy</title>
		<link>http://sparxoo.com/2011/01/26/2011-market-trends-brain-candy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2011-market-trends-brain-candy</link>
		<comments>http://sparxoo.com/2011/01/26/2011-market-trends-brain-candy/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 11:49:19 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Emerging Trends]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11509</guid>
		<description><![CDATA[Innovative companies are leveraging augmented reality to teach astronomy, combining food with learning, developing adaptive algorithms that understand individual learning preferences and expanding upon Mrs. Frizzle’s Magic Schoolbus. New education initiatives are helping children, high-schoolers, college students and graduates learn in ways that are most conducive their individual learning patterns. It’s about injecting creativity into education, whether manifested in technology or more traditional, person-to-person environments. <a href="http://sparxoo.com/2011/01/26/2011-market-trends-brain-candy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>2011 Market Trends: Brand Me</title>
		<link>http://sparxoo.com/2011/01/21/2011-market-trend-personal-branding/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2011-market-trend-personal-branding</link>
		<comments>http://sparxoo.com/2011/01/21/2011-market-trend-personal-branding/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 13:18:54 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11428</guid>
		<description><![CDATA[What are the top search results for your name? If it’s a link to a MySpace pic of you drunk at a college frat party 5 years ago, you might want to spend time modifying your image before applying to jobs. The same goes for CEOs, other executive leaders and politicians. Personal branding, as expert Dan Schwabel can attest, is becoming a necessity as competition for jobs, new business and voters intensifies. <a href="http://sparxoo.com/2011/01/21/2011-market-trend-personal-branding/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media Strategies: How to Engage the New Consumer</title>
		<link>http://sparxoo.com/2010/12/20/social-media-strategies-engage-new-consumer/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-strategies-engage-new-consumer</link>
		<comments>http://sparxoo.com/2010/12/20/social-media-strategies-engage-new-consumer/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 19:33:11 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[social cause]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social mission]]></category>
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		<guid isPermaLink="false">http://sparxoo.com/?p=11651</guid>
		<description><![CDATA[Now more than ever consumers are purchasing with a purpose. In the fourth annual Edelman goodpurpose® Study, experts indicate that what consumers want goes beyond just form and function to include a positive community impact.

As a business leader, are you doing the best job possible to develop sales if you focus on innovation, design, and brand loyalty? Not really. According to the study, nearly half (47%) of respondents said that social purpose ranks higher than brand loyalty and design and innovation as a purchase motivator. In addition, another recent PRWeek/Barkley Cause Survey suggests that a full 88 percent of American men say it’s crucial for a brand to support a social cause. <a href="http://sparxoo.com/2010/12/20/social-media-strategies-engage-new-consumer/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Connecting a Company Mission to Social Cause</title>
		<link>http://sparxoo.com/2010/12/03/company-mission-social-cause/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=company-mission-social-cause</link>
		<comments>http://sparxoo.com/2010/12/03/company-mission-social-cause/#comments</comments>
		<pubDate>Fri, 03 Dec 2010 11:48:03 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[social cause]]></category>
		<category><![CDATA[social mission]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11022</guid>
		<description><![CDATA[In 1983, American Express helped restore a deteriorating Ellis Island with $1.7 million by offering $0.01 for each card transaction and $1 for each new card issued. Lee National Denim helped organize workplace drives in which employees contributed $5 for the right to wear jeans to work on the first Friday in October, totaling $75 million for breast cancer research and advocacy over 13 years. Integrating a social cause into the broader company mission can elevate the brand image by engendering good will in the community while creating an opportunity to connect with new customers and rallying your team behind a uniting cause. <a href="http://sparxoo.com/2010/12/03/company-mission-social-cause/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>10 Benefits of a Social Mission</title>
		<link>http://sparxoo.com/2010/11/22/brand-social-mission/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=brand-social-mission</link>
		<comments>http://sparxoo.com/2010/11/22/brand-social-mission/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 11:29:05 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social mission]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11008</guid>
		<description><![CDATA[Build Trust and Respect as an Ethical Company
Walk into an Elevation Burger and you'll notice it isn't your typical burger joint. Posters line the walls touting its mission to locally sourced ingredients as much as possible. Their social mission makes Elevation Burger more than just a burger place, it is a place to support environmental sustainability. Therein, lies a relationship and trust.
<br />
Read more benefits of a social mission. <a href="http://sparxoo.com/2010/11/22/brand-social-mission/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Top 5 Facebook Stats to Inform Social Media Marketing</title>
		<link>http://sparxoo.com/2010/11/19/facebook-stats-social-media-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=facebook-stats-social-media-marketing</link>
		<comments>http://sparxoo.com/2010/11/19/facebook-stats-social-media-marketing/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 13:59:02 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11323</guid>
		<description><![CDATA[ So you’ve added some pictures of your logo and company, posted a couple of updates to let the Facebook world know you’re there. Now what? According to a DDB Worldwide and Opinionway Research report, 2/3 of Facebook users “liked” a brand if they were asked to do so by an invitation or advertising from the brand they followed. The lesson here: reach out to your existing “fans” via e-mail, print, advertisement, etc to build your initial fan base. Novel idea.
<br />
Read more Facebook stats and insights. <a href="http://sparxoo.com/2010/11/19/facebook-stats-social-media-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Comparing Gen Y and Boomer Online Strategies</title>
		<link>http://sparxoo.com/2010/11/12/comparing-gen-y-and-boomer-online-strategies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=comparing-gen-y-and-boomer-online-strategies</link>
		<comments>http://sparxoo.com/2010/11/12/comparing-gen-y-and-boomer-online-strategies/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 11:53:27 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Gen Y]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11195</guid>
		<description><![CDATA[en Y often takes center stage when it comes to cutting edge web trends. Online users age 18-26 are at the forefront in various online realms, including social computing, banking, gaming and podcasts, according to a Forrester Research study. But Boomers are an emerging demographic not to be shoved under the mat. In fact, 54 percent of baby boomers said the advertising industry misrepresents and neglects them, especially online, where 72.5 percent of younger boomers and 83.2 percent of older boomers said online advertising focused on younger age groups, reports eMarketer.
<br />
Read more about Gen Y and Boomers. <a href="http://sparxoo.com/2010/11/12/comparing-gen-y-and-boomer-online-strategies/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Boomer Brands Today and Tomorrow</title>
		<link>http://sparxoo.com/2010/11/10/boomer-brands-today-and-tomorrow/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=boomer-brands-today-and-tomorrow</link>
		<comments>http://sparxoo.com/2010/11/10/boomer-brands-today-and-tomorrow/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 12:24:33 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Strategy & Trends]]></category>
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		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11245</guid>
		<description><![CDATA[James Dean, Marlon Brando, Steve Jobs and even Barack Obama have sported Levis jeans. The famous denim is known for its durability and toughness. Levis, unlike your piece-of-junk dryer, is among many brands that Boomers can say, they make them just like they used to. It’s partly nostalgic, but mostly the search of quality. Levis, along with other quality brands, such as Volkswagen, should continue to be big hits with Boomers in the next five years.
<br />
According to a study by Focalyst, AARP and the Kantar Group, Boomers are more likely to be brand loyal to a service rather than product brand. Boomers want to “interact with brands that provide personalized service and seem to care about us and we'll pay more to do it,” writes the blog Baby Boomer Insights. If, however, you are a product brand, it’s your task to make customer service better to create... Read more.
 <a href="http://sparxoo.com/2010/11/10/boomer-brands-today-and-tomorrow/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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