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	<title>Branding, Social Media, Digital Marketing &#124; Sparxoo &#187; Leadership</title>
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	<link>http://sparxoo.com</link>
	<description>Branding Experts for the Digital Era</description>
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		<title>Breakaway Innovation and the Vital Idea Ecosystem</title>
		<link>http://sparxoo.com/2011/11/18/breakaway-innovation-and-the-vital-idea-ecosystem/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=breakaway-innovation-and-the-vital-idea-ecosystem</link>
		<comments>http://sparxoo.com/2011/11/18/breakaway-innovation-and-the-vital-idea-ecosystem/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 13:15:10 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=12781</guid>
		<description><![CDATA[If your team prioritizes innovation, we applaud you for recognizing the importance of innovation in gaining competitive advantage. For best results, prioritize ideation and embrace non-traditional methods to come up with ideas. The extra weeks and months of ideation can be the difference between pursuing a winner and a loser.  <a href="http://sparxoo.com/2011/11/18/breakaway-innovation-and-the-vital-idea-ecosystem/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2011/11/18/breakaway-innovation-and-the-vital-idea-ecosystem/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Network at Networking Events</title>
		<link>http://sparxoo.com/2011/04/11/how-to-network-at-networking-events/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-network-at-networking-events</link>
		<comments>http://sparxoo.com/2011/04/11/how-to-network-at-networking-events/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 08:30:42 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Networking]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11114</guid>
		<description><![CDATA[Some business professionals use networking events as a last resort for new business -- sometimes attending 3-5 events in a given week. Could you imagine meeting someone one week, then giving them your business or referring them to a friend the next? Probably not. Making connections that lead to new business doesn't happen overnight. Developing meaningful relationships takes time, and shouldn't be a last ditch effort for new business. <a href="http://sparxoo.com/2011/04/11/how-to-network-at-networking-events/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2011/04/11/how-to-network-at-networking-events/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips to Manage Your Manager</title>
		<link>http://sparxoo.com/2011/04/05/tips-to-manage-your-manager/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tips-to-manage-your-manager</link>
		<comments>http://sparxoo.com/2011/04/05/tips-to-manage-your-manager/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 13:30:11 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11112</guid>
		<description><![CDATA[Most people, whether they like it or not, are managed at some point in their career. To create a productive relationship with your manager takes a keen understanding of their management style. <a href="http://sparxoo.com/2011/04/05/tips-to-manage-your-manager/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2011/04/05/tips-to-manage-your-manager/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sparxoo Workshop: Applying Brand Innovation Internally</title>
		<link>http://sparxoo.com/2011/02/27/sparxoo-workshop-applying-brand-innovation-internally/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sparxoo-workshop-applying-brand-innovation-internally</link>
		<comments>http://sparxoo.com/2011/02/27/sparxoo-workshop-applying-brand-innovation-internally/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 03:36:11 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11959</guid>
		<description><![CDATA[For the past 3+ years, Sparxoo has had the privelege of leading strategy assignments for major companies such as NBC, Fox Sports, Comcast, Lifetime, JP Morgan Chase, and others.  We frequently lead innovation workshops and experts work-sessions to stretch thinking and spur growth.  Today, for the first time, we had our own brand innovation workshop.  Many firms are great at strategy, and many more at creative.  We seek to be unique in our ability to integrate strategy and creative, all while focusing on making meaningful connections. <a href="http://sparxoo.com/2011/02/27/sparxoo-workshop-applying-brand-innovation-internally/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2011/02/27/sparxoo-workshop-applying-brand-innovation-internally/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating Effective Presentations</title>
		<link>http://sparxoo.com/2010/11/05/creating-effective-presentations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=creating-effective-presentations</link>
		<comments>http://sparxoo.com/2010/11/05/creating-effective-presentations/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 10:40:37 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8443</guid>
		<description><![CDATA[Develop a clear and concise overview - Slide four outlines, in plain terms, "what you'll learn." After reviewing The Brand Gap presentation, you will learn the modern definition of a brand and understand the five disciplines of brand building. Simple, concise and digestible.
<br />
Show, don't just tell -- Images offer tangible evidence of your points. Slide 20 is an image of dozens of cameras -- illustrating the authors point about brand differentiation in the market.
<br />
Want more tips for creating great presentations? Read more. <a href="http://sparxoo.com/2010/11/05/creating-effective-presentations/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/11/05/creating-effective-presentations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Happiness is a Business Model at Zappos</title>
		<link>http://sparxoo.com/2010/10/20/happiness-internet-business-model-zappos/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=happiness-internet-business-model-zappos</link>
		<comments>http://sparxoo.com/2010/10/20/happiness-internet-business-model-zappos/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 10:51:33 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11314</guid>
		<description><![CDATA[Zappos CEO Tony Hsieh recently spoke to American Marketing Association Tampa Bay and shared his journey in creating Zappos, which sold to Amazon for approximately $900 million in 2009.  The presentation was part of Tony Hsieh's bus tour coinciding with the release of his best selling book, "Delivering Happiness." At Zappos, passion and purpose are the ingredients that lead to profits.  They've got a truly engaged team, a brand culture that embraces "weirdness" and inspired a spontaneous parade of pirates.  We know you want profits, but don't lose site of greater purpose and happiness.  Your employees and customers will appreciate it.

 <a href="http://sparxoo.com/2010/10/20/happiness-internet-business-model-zappos/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/10/20/happiness-internet-business-model-zappos/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Blog for Corporate Marketing</title>
		<link>http://sparxoo.com/2010/08/10/blogging-corporate-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=blogging-corporate-marketing</link>
		<comments>http://sparxoo.com/2010/08/10/blogging-corporate-marketing/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 10:04:27 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8766</guid>
		<description><![CDATA["Trust is what drives profit margin and share price," says Larry Light, CEO of the Stamford brand consultancy Arcature and a veteran of McDonald's and ad agencies BBDO Worldwide and Bates Worldwide to MSNBC. "It is what consumers are looking for.... <a href="http://sparxoo.com/2010/08/10/blogging-corporate-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/08/10/blogging-corporate-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Zynga&#8217;s Success Inspiring for Entrepreneurs</title>
		<link>http://sparxoo.com/2010/07/26/zynga-games-entrepreneurs-google/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=zynga-games-entrepreneurs-google</link>
		<comments>http://sparxoo.com/2010/07/26/zynga-games-entrepreneurs-google/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 17:42:56 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=10169</guid>
		<description><![CDATA[It wasn't so long ago that Sergey Brin and Larry Page were scrapping together servers from spare parts to build what would become the most successful search engine in the world. Nor, was it so long that Mark Zuckerberg dropped out of Harvard to... <a href="http://sparxoo.com/2010/07/26/zynga-games-entrepreneurs-google/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/07/26/zynga-games-entrepreneurs-google/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Clients Seek Winning Digital Marketing Agency</title>
		<link>http://sparxoo.com/2010/07/19/clients-seek-winning-digital-marketing-agency/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=clients-seek-winning-digital-marketing-agency</link>
		<comments>http://sparxoo.com/2010/07/19/clients-seek-winning-digital-marketing-agency/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 14:48:58 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=9094</guid>
		<description><![CDATA[Digital marketing was the number one (69 percent) ranked marketing tactic most sought by clients, according to an AdWeek survey of 184 marketing clients from companies including AT&#038;T, Dunkin' Brands, Merck, MetLife and Revlon. In fact, digital marketing is... <a href="http://sparxoo.com/2010/07/19/clients-seek-winning-digital-marketing-agency/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/07/19/clients-seek-winning-digital-marketing-agency/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>BP Oil Spill: Profits Over Planet</title>
		<link>http://sparxoo.com/2010/05/31/bp-oil-spill-profits-over-planet/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bp-oil-spill-profits-over-planet</link>
		<comments>http://sparxoo.com/2010/05/31/bp-oil-spill-profits-over-planet/#comments</comments>
		<pubDate>Mon, 31 May 2010 13:37:32 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[social cause]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8147</guid>
		<description><![CDATA[While BP's spill cleanup costs have eclipsed $1 billion and could eventually cost over $10 billion, can you really put a price on the damage to the environment?  If it is true that BP cut corners and that they put on a fraudulent show for the President Obama's Gulf visit (as reported by CNN's Anderson Cooper), does BP really deserve to still be worth $130 billion?  Consumers ... this is your opportunity to vote with your wallet.  Many of you are angered and would love to change BP's slogan of Beyond Petroleum to Bankruptcy Protection.  The backlash has spread to Facebook with over 200,000 fans of Boycott BP.   <a href="http://sparxoo.com/2010/05/31/bp-oil-spill-profits-over-planet/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/05/31/bp-oil-spill-profits-over-planet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s Chrome Store Brings Apps to the Web</title>
		<link>http://sparxoo.com/2010/05/21/googles-chrome-store-brings-apps-to-the-web/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=googles-chrome-store-brings-apps-to-the-web</link>
		<comments>http://sparxoo.com/2010/05/21/googles-chrome-store-brings-apps-to-the-web/#comments</comments>
		<pubDate>Fri, 21 May 2010 12:41:50 +0000</pubDate>
		<dc:creator>Tara Lane</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=7993</guid>
		<description><![CDATA[At Google’s I/O developer conference this week, the search giant unveiled a number of exciting products and programs that should debut in the coming months, including a formal announcement of Google TV and the new WebM video platform. Of these &#8230; <a href="http://sparxoo.com/2010/05/21/googles-chrome-store-brings-apps-to-the-web/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/05/21/googles-chrome-store-brings-apps-to-the-web/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MySpace Moves to Simplify Privacy</title>
		<link>http://sparxoo.com/2010/05/19/myspace-moves-to-simplify-privacy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=myspace-moves-to-simplify-privacy</link>
		<comments>http://sparxoo.com/2010/05/19/myspace-moves-to-simplify-privacy/#comments</comments>
		<pubDate>Wed, 19 May 2010 13:07:47 +0000</pubDate>
		<dc:creator>Tara Lane</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=7934</guid>
		<description><![CDATA[Since Facebook’s announcement of Connected Profiles feature and Open Graph initiative, the social network has faced criticism and raised concern over privacy on the Web. MySpace this week announced that it will roll out simplified privacy settings in the coming weeks. <a href="http://sparxoo.com/2010/05/19/myspace-moves-to-simplify-privacy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/05/19/myspace-moves-to-simplify-privacy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Editions: E-Books for Education Market</title>
		<link>http://sparxoo.com/2010/05/05/google-editions-e-books-for-education-market/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-editions-e-books-for-education-market</link>
		<comments>http://sparxoo.com/2010/05/05/google-editions-e-books-for-education-market/#comments</comments>
		<pubDate>Wed, 05 May 2010 17:31:42 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Value]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=7734</guid>
		<description><![CDATA[The e-book wars have begun and battle lines are being drawn. Apple will corner the interactive book market with its iPad while its Amazon and Sony e-reader counterparts chase after non-tech savvy bookworms. Google just jumped into the game with its... <a href="http://sparxoo.com/2010/05/05/google-editions-e-books-for-education-market/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/05/05/google-editions-e-books-for-education-market/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Entrepreneur Interview: Lessons in Free and Digital Community</title>
		<link>http://sparxoo.com/2010/04/29/entrepreneur-interview-lessons-in-free-and-digital-community/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=entrepreneur-interview-lessons-in-free-and-digital-community</link>
		<comments>http://sparxoo.com/2010/04/29/entrepreneur-interview-lessons-in-free-and-digital-community/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 12:54:20 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=6205</guid>
		<description><![CDATA[Chris Anderson points out in his latest book, Free: The Future of Radical Price, we are in an age where internet users can find information for free that was formerly sold for top dollar (think about the newspaper industry). If information is free, how can... <a href="http://sparxoo.com/2010/04/29/entrepreneur-interview-lessons-in-free-and-digital-community/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/04/29/entrepreneur-interview-lessons-in-free-and-digital-community/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>New Product Development: Identifying Product Opportunity</title>
		<link>http://sparxoo.com/2010/04/20/new-product-development-identifying-product-opportunity/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-product-development-identifying-product-opportunity</link>
		<comments>http://sparxoo.com/2010/04/20/new-product-development-identifying-product-opportunity/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 11:30:13 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=4960</guid>
		<description><![CDATA[Launching a new product can grow market share in an existing market or help break into a new one. Consider Apple's breakthrough into the smartphone market or iAd, or Google's Gmail.  Before you begin implementing new products, perform... <a href="http://sparxoo.com/2010/04/20/new-product-development-identifying-product-opportunity/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Reach Influencers</title>
		<link>http://sparxoo.com/2010/04/05/how-to-reach-influencers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-reach-influencers</link>
		<comments>http://sparxoo.com/2010/04/05/how-to-reach-influencers/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 11:09:35 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=7357</guid>
		<description><![CDATA[Seth Godin's blog receives over a quarter of a million hits every month. The Gawker blog network is valued over $300 million. I Has Cheezburger has nearly 2 million users. Chris Brogan tweets to over 130,000 Twitter followers. These are among the many... <a href="http://sparxoo.com/2010/04/05/how-to-reach-influencers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Women&#8217;s Month: Women Leaders in Pop Culture 2010</title>
		<link>http://sparxoo.com/2010/03/29/womens-month-women-leaders-in-pop-culture-2010/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=womens-month-women-leaders-in-pop-culture-2010</link>
		<comments>http://sparxoo.com/2010/03/29/womens-month-women-leaders-in-pop-culture-2010/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 16:48:53 +0000</pubDate>
		<dc:creator>Tara Lane</dc:creator>
				<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=7284</guid>
		<description><![CDATA[When searching for examples of strong female leaders, People magazine is probably the last place someone would look for inspiration. However, there are many well-known women in popular culture using their status and influence as a force for good, by... <a href="http://sparxoo.com/2010/03/29/womens-month-women-leaders-in-pop-culture-2010/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/03/29/womens-month-women-leaders-in-pop-culture-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Nintendo 3DS Will Revolutionize Handheld Gaming Systems</title>
		<link>http://sparxoo.com/2010/03/25/why-nintendo-3ds-will-revolutionize-handheld-gaming-systems/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-nintendo-3ds-will-revolutionize-handheld-gaming-systems</link>
		<comments>http://sparxoo.com/2010/03/25/why-nintendo-3ds-will-revolutionize-handheld-gaming-systems/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 13:55:20 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=7210</guid>
		<description><![CDATA[For you gamer geeks out there, remember Virtual Boy? Virtual Boy was Nintendo's first foray into 3D technology. Although you were the coolest geek on the block to don the gaming headset (likely modeled after a space helmet), it was a market failure. The... <a href="http://sparxoo.com/2010/03/25/why-nintendo-3ds-will-revolutionize-handheld-gaming-systems/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What are the Brand Implications of Obama / Dali Lama Meeting?</title>
		<link>http://sparxoo.com/2010/02/18/obama-dali-lama-meeting-brand-building-opportunity/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=obama-dali-lama-meeting-brand-building-opportunity</link>
		<comments>http://sparxoo.com/2010/02/18/obama-dali-lama-meeting-brand-building-opportunity/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 13:57:21 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=6445</guid>
		<description><![CDATA[How do global brands stay relevant and appeal to a diverse constituency/audience? For Barack Obama and the Dali Lama, it's about joining in a symbolic meeting about human rights and taking appropriate action; for corporate brands, such as HSBC or.... <a href="http://sparxoo.com/2010/02/18/obama-dali-lama-meeting-brand-building-opportunity/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/02/18/obama-dali-lama-meeting-brand-building-opportunity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where is Obama&#8217;s Change?</title>
		<link>http://sparxoo.com/2010/02/09/where-is-obamas-change/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=where-is-obamas-change</link>
		<comments>http://sparxoo.com/2010/02/09/where-is-obamas-change/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 13:30:07 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Emerging Trends]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=5982</guid>
		<description><![CDATA["A year ago millions of people were rejoicing over the defeat of Bush's hated Republicans and were looking for Obama to follow through on his promises of change," writes SocialistAlternative.org. "Fast forward to today, and most people have enormous... <a href="http://sparxoo.com/2010/02/09/where-is-obamas-change/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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