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	<title>Branding, Social Media, Digital Marketing &#124; Sparxoo &#187; Marketing</title>
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		<title>How to Find Keywords Using Google AdWords</title>
		<link>http://sparxoo.com/2010/09/03/find-keywords-google-adwords/</link>
		<comments>http://sparxoo.com/2010/09/03/find-keywords-google-adwords/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 12:32:10 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=9786</guid>
		<description><![CDATA[What is your search engine optimization (SEO) strategy? An effective SEO strategy is informed by optimal keywords, blog content, and content promotion across the blogosphere. The first step in search engine...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Effective Link Building on External Sites</title>
		<link>http://sparxoo.com/2010/09/01/link-building-external-sites-seo/</link>
		<comments>http://sparxoo.com/2010/09/01/link-building-external-sites-seo/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 10:35:55 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=9895</guid>
		<description><![CDATA[Link building on external sites, whether it's through article directories, video platforms or blog directories, can increase "link juice" and drive traffic to your site. The more high quality your "link juice," the higher Google...]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/09/01/link-building-external-sites-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Optimizing Content Using Keywords</title>
		<link>http://sparxoo.com/2010/08/30/optimizing-content-adwords-keywords/</link>
		<comments>http://sparxoo.com/2010/08/30/optimizing-content-adwords-keywords/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 10:09:02 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=9746</guid>
		<description><![CDATA[SEO strategies and tips vary from one SEO blog to the next. Regardless, the more SEO strategies you can incorporate into your internet marketing efforts, the better. Our expert team of SEO marketers gathered...]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Blog for Corporate Marketing</title>
		<link>http://sparxoo.com/2010/08/10/blogging-corporate-marketing/</link>
		<comments>http://sparxoo.com/2010/08/10/blogging-corporate-marketing/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 10:04:27 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8766</guid>
		<description><![CDATA["Trust is what drives profit margin and share price," says Larry Light, CEO of the Stamford brand consultancy Arcature and a veteran of McDonald's and ad agencies BBDO Worldwide and Bates Worldwide to MSNBC. "It is what consumers are looking for....]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/08/10/blogging-corporate-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Transparency In The Community</title>
		<link>http://sparxoo.com/2010/08/06/transparency-facebook-community/</link>
		<comments>http://sparxoo.com/2010/08/06/transparency-facebook-community/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 13:22:13 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=9779</guid>
		<description><![CDATA[I recently stumbled upon a series of brutally honest fables that includes classics such as Sexy Woman Mooches off of Horny Short Men, Duck with Low Self Esteem is Tormented, and Little Spoiled Brat Robs Innocent Animals.  To some these re-titled fairy tales are what the titles for classic stories really should be. They do just what any good title should do. They tell you what the story is about. While these might seem a bit outrageous, the truth is that these are spot-on trend with the move towards a more human, real, transparent discourse that is ongoing. Consumers are wary of the hype and would rather know the truth.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Effective Social Media Strategies To Generate Sales Leads</title>
		<link>http://sparxoo.com/2010/07/16/effective-social-media-strategies-generate-sales-leads/</link>
		<comments>http://sparxoo.com/2010/07/16/effective-social-media-strategies-generate-sales-leads/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 11:16:45 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8447</guid>
		<description><![CDATA[To reach 50 million users, it took Radio 38 years, TV 13 years, the Internet 4 years, Apple's iPod 3 years while Facebook added 100 million users in just nine months. Social media is a cross-cultural, political, gender and generation phenomenon and...]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/07/16/effective-social-media-strategies-generate-sales-leads/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Interview with Stopwatch Marketing Expert AnnaMaria Turano</title>
		<link>http://sparxoo.com/2010/07/16/stopwatch-marketing-expert-guru/</link>
		<comments>http://sparxoo.com/2010/07/16/stopwatch-marketing-expert-guru/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 11:01:57 +0000</pubDate>
		<dc:creator>Henry Wang</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=9392</guid>
		<description><![CDATA[Imagine buying your next cellphone. The shelves are packed with an upwards of 10-15 cellphones and brochures for various monthly plans. How long does it take you to make a purchasing decision on a potentially $200 phone versus buying a candy bar...]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/07/16/stopwatch-marketing-expert-guru/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>SEO Tips For the Digital Marketer</title>
		<link>http://sparxoo.com/2010/07/14/seo-tips-for-the-digital-marketer/</link>
		<comments>http://sparxoo.com/2010/07/14/seo-tips-for-the-digital-marketer/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 16:15:59 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8795</guid>
		<description><![CDATA[If you are serious about Internet as a traffic driving channel, there's a pretty good economic argument for search engine optimization.  As part of our SEO immersion we are constantly learning from other experts and reading great tips.  

1.  Select Key Words:  There is an art and a science to selecting key words.  You'll need to get into the mindset of potential customers who are searching for your products and services and then develop a list of key search words.  You can use a free Google search tool, free tools on SEOBook.com, or a paid discovery tool such as KeyWordDiscovery.com which has a free trial and is $70 per month for a subscription.  ]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/07/14/seo-tips-for-the-digital-marketer/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The Power &amp; Influence of Social Media: Shifting Consumer Behaviors</title>
		<link>http://sparxoo.com/2010/07/12/social-media-customer-analysis/</link>
		<comments>http://sparxoo.com/2010/07/12/social-media-customer-analysis/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 12:55:56 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8669</guid>
		<description><![CDATA[Social media has had explosive growth as a "trustworthy source" because so many individuals look to social media in their personal life, work life, and everyday life. From Facebook to Twitter, and LinkedIn to Evernote, we're constantly surrounded by family, friends, colleagues and acquaintances that rely heavily on social media sources as their primary sources for information and relevant content. So, the next important question to ask is: Will this be the end of traditional media, and is it dead? "Dead" might not be the word. "Dying" might best reflect what's truly happening with traditional media outlets.]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/07/12/social-media-customer-analysis/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mercedes Gets Profitable Through Customer Intimacy</title>
		<link>http://sparxoo.com/2010/07/06/mercedes-gets-profitable-through-customer-intimacy/</link>
		<comments>http://sparxoo.com/2010/07/06/mercedes-gets-profitable-through-customer-intimacy/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 12:07:10 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8081</guid>
		<description><![CDATA[Mercedes' iconic three-pointed star symbolizes the auto manufacturer's mobility on land, water, and in the air. Given its recent marketing efforts, the prestige car brand might want to add another point to its skill-set: digital mobility. Mercedes...]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/07/06/mercedes-gets-profitable-through-customer-intimacy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Play Sparxoo’s New Marketing Game, Brand Maven</title>
		<link>http://sparxoo.com/2010/06/29/free-online-games-brand-maven/</link>
		<comments>http://sparxoo.com/2010/06/29/free-online-games-brand-maven/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 14:04:26 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8348</guid>
		<description><![CDATA[Challenge your branding, marketing, and social media knowledge with Sparxoo&#8217;s free online marketing trivia game, Brand Maven: Related posts:Building a Brand How ESPN Dominates the 2010 FIFA World Cup Whose Game Is This Anyway? What Happens When the Actual Starbucks Barista Becomes Mayor?]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/06/29/free-online-games-brand-maven/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Whose Game Is This Anyway? What Happens When the Actual Starbucks Barista Becomes Mayor?</title>
		<link>http://sparxoo.com/2010/06/28/whose-game-is-this-anyway-what-happens-when-the-actual-starbucks-barista-becomes-mayor/</link>
		<comments>http://sparxoo.com/2010/06/28/whose-game-is-this-anyway-what-happens-when-the-actual-starbucks-barista-becomes-mayor/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 12:25:56 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8520</guid>
		<description><![CDATA[Foursquare’s partnership with Starbucks is giving the game even more  mainstream exposure but also leading to the kinds of stakeholder complications I discuss in my recent posting about Facebook.  The dilemma outlined in a recent article is this...]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/06/28/whose-game-is-this-anyway-what-happens-when-the-actual-starbucks-barista-becomes-mayor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>California Considers Advertising on Electronic License Plates</title>
		<link>http://sparxoo.com/2010/06/22/california-considers-advertising-on-electronic-license-plates/</link>
		<comments>http://sparxoo.com/2010/06/22/california-considers-advertising-on-electronic-license-plates/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 15:13:11 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8403</guid>
		<description><![CDATA[Advertisers have displayed their messages nearly everywhere -- from billboards to zeppelins and t-shirts to tattoos. California, the home of tech innovators such as Google and Apple, might offer a new medium to advertise: electronic license plates. It is California's latest effort to create jobs and fix its $19 b budget deficit. The idea might just be a win-win for California and its...]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/06/22/california-considers-advertising-on-electronic-license-plates/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Motorola Droid X Heats Up Competition with Apple</title>
		<link>http://sparxoo.com/2010/06/21/motorola-droid-x-heats-up-competition-with-apple/</link>
		<comments>http://sparxoo.com/2010/06/21/motorola-droid-x-heats-up-competition-with-apple/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 18:07:14 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8390</guid>
		<description><![CDATA[Google and Motorola are creating some heat with the timely debut of their new Droid X, merely 24 hours after Apple's new iPhone 4 in-store release on June 23rd. Coincidence? I think not. It is the latest in a battle to compete with the smartphone...]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/06/21/motorola-droid-x-heats-up-competition-with-apple/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Social Media to Rally Support for Politicians</title>
		<link>http://sparxoo.com/2010/06/17/using-social-media-to-rally-support-for-politicians/</link>
		<comments>http://sparxoo.com/2010/06/17/using-social-media-to-rally-support-for-politicians/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 10:34:18 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8014</guid>
		<description><![CDATA[“Politics is about conversation, and personal, face-to-face interaction is still the foundation of that, especially at the local level... broadening my overall efforts to engage with the community I represent,” writes NY State Assemblyman Micah Kellner (D) to...]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/06/17/using-social-media-to-rally-support-for-politicians/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Networks Across Media Platforms</title>
		<link>http://sparxoo.com/2010/06/15/social-networks-across-media-platforms/</link>
		<comments>http://sparxoo.com/2010/06/15/social-networks-across-media-platforms/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 16:51:45 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8012</guid>
		<description><![CDATA[Social media exists not only on Facebook.com or Twitter.com. Advancements in social media tech, in particular Facebook, enables users across the web to have the utility of their favorite social networks without ever visiting its URL. This social media...]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/06/15/social-networks-across-media-platforms/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 5 New Advertising Directions</title>
		<link>http://sparxoo.com/2010/06/14/top-5-new-advertising-directions/</link>
		<comments>http://sparxoo.com/2010/06/14/top-5-new-advertising-directions/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 16:39:49 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8018</guid>
		<description><![CDATA[You are 2.3 seconds behind Roterro214 on the final lap and just about to pass him and... BAM, he swipes your Porsche and it goes into a spiral roll across the track. Your dream of winning the Coca-Cola fridge is dashed yet again. You might think behind the...]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/06/14/top-5-new-advertising-directions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who Will Capture the Flag? The Convergence of Digital, Traditional, Media &amp; PR Agencies</title>
		<link>http://sparxoo.com/2010/06/14/who-will-capture-the-flag-the-convergence-of-digital-traditional-media-pr-agencies/</link>
		<comments>http://sparxoo.com/2010/06/14/who-will-capture-the-flag-the-convergence-of-digital-traditional-media-pr-agencies/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 16:28:53 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8327</guid>
		<description><![CDATA[A recent "AdWeek" article observed that, "digitally centric agencies like R/GA are adding more traditional brand-building capabilities while TBWA and BBDO are trying to apply digital to their orgs."]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/06/14/who-will-capture-the-flag-the-convergence-of-digital-traditional-media-pr-agencies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How ESPN Dominates the 2010 FIFA World Cup</title>
		<link>http://sparxoo.com/2010/06/11/how-espn-dominates-the-world-cup/</link>
		<comments>http://sparxoo.com/2010/06/11/how-espn-dominates-the-world-cup/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 14:30:31 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8294</guid>
		<description><![CDATA[For the largest global sporting event, ESPN created arguably the largest global content offering yet. Thirty two countries from around the globe will vie for the most prestigious sporting award, the FIFA World Cup -- and ESPN is there to give fans of every...]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/06/11/how-espn-dominates-the-world-cup/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
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		<title>How Retailers Are Using Social Media to Promote, Sell, and Engage</title>
		<link>http://sparxoo.com/2010/06/08/how-retailers-are-using-social-media-to-promote-sell-and-engage/</link>
		<comments>http://sparxoo.com/2010/06/08/how-retailers-are-using-social-media-to-promote-sell-and-engage/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 12:55:30 +0000</pubDate>
		<dc:creator>Chanhtha Thach</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8007</guid>
		<description><![CDATA[If you haven't heard, the buzz word these days is "Foursquare." A small, New York tech start-up that is on its way to becoming the next biggest thing in social media. Foursquare is a location-based service that allows users to "check in" at places they frequent in...]]></description>
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