Branding, Social Media, Digital Marketing | Sparxoo » Strategy

2012 Market Trends, part IV

Adrienne Morgan — Mon, 23 Jan 2012 12:15:54 +0000

Trend 1-2 Trend 3-5 Trend 6-9 10. Exclusive Access The popularity of Royal-Class airport lounges and invitation-only Centurion credit cards are just two examples of modern man’s immense need for respect and privilege…This ‘exclusivity for the masses’, or “Massclusivity” can … Continue reading →

2012 Market Trends, part III

Adrienne Morgan — Mon, 16 Jan 2012 13:52:54 +0000

Trend 1-2 Trend 3-5 6. Super Healthy “Our intention is to reinvent this category in the same tonality that we have reinvented over the last 40 years the basic commodity of coffee. We see a lot of white space.” —Starbucks … Continue reading →

2012 Market Trends, part II

Adrienne Morgan — Mon, 09 Jan 2012 19:26:44 +0000

Trend 1-2 3. Interactivity is Key “This ad unit takes advantage of how users interact and explore with the iPad as opposed to other digital and mobile devices.” —Dionne Colvin, national manager of media for Toyota on its new Yahoo … Continue reading →

Email Marketing in Social Media World

David Capece — Thu, 05 Jan 2012 22:37:42 +0000

The following is the summary of our interview with Justin Premick of AWeber, an email marketing software company. 1. What role does email marketing play in creating or supporting a brand? A common belief about email marketing is it’s purely … Continue reading →

2012 Market Trends

Adrienne Morgan — Mon, 02 Jan 2012 19:09:56 +0000

Swimming in a sea of data, the Sparxoo Agency team is taking a cue from Web 3.0 to filter the noise and offer up the Top 12 Trends for 2012. Our trend summaries feature quotes, facts, and recommended reading to spark … Continue reading →

Klout Score Updates Affect Digital Marketers’ Strategy

Kristin Masters — Mon, 31 Oct 2011 12:22:16 +0000

Check your Klout score lately? As you’ve probably heard, Klout took a lesson from Google and updated its algorithm this week. Many power users are disgruntled with the changes, which negatively impacted their scores. But there are plenty of reasons … Continue reading →

Web Site Evaluation

Amy Kenigsberg — Mon, 22 Aug 2011 07:00:11 +0000

Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team has developed a standard process for … Continue reading →

Web Site Marketing

Amy Kenigsberg — Tue, 16 Aug 2011 13:59:47 +0000

Web site marketing extends your web presence to attract prospective customers to your web site. The average American spent 32 hours per month on the Internet in 2010. Targeted web site marketing can be an effective method to generate leads … Continue reading →

Sparxoo Workshop: Applying Brand Innovation Internally

David Capece — Mon, 28 Feb 2011 03:36:11 +0000

For the past 3+ years, Sparxoo has had the privelege of leading strategy assignments for major companies such as NBC, Fox Sports, Comcast, Lifetime, JP Morgan Chase, and others. We frequently lead innovation workshops and experts work-sessions to stretch thinking and spur growth. Today, for the first time, we had our own brand innovation workshop. Many firms are great at strategy, and many more at creative. We seek to be unique in our ability to integrate strategy and creative, all while focusing on making meaningful connections. Continue reading →

20 Key Stats in Ecommerce and Social Media

Ethan Lyon — Wed, 02 Feb 2011 11:58:52 +0000

Ad spending has reached nearly $450 billion per year and the fastest growth areas in digital are social media and ecommerce. In 2010, we saw the rise of flash sale sites, such as HauteLook and Rue La La and the discount site Groupon. Social media and saving sites were the talk of 2010 and here are the stats to prove it... Continue reading →

New Years Resolutions for Online Marketers

Ethan Lyon — Mon, 03 Jan 2011 11:13:07 +0000

What is your New Year’s resolution? Maybe it’s going to the gym more often, or eating healthier, or spending less. Why not have a New Year’s resolution for digital marketing? Surely, we have developed bad habits over the past year. Maybe it’s tweeting for tweeting sake, hoping someone will hear you and try your product, or maybe it’s focusing all your time and energy on PPC keywords and not ad creative.

Learn several ways to be more efficient with your time in the new year.

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Social Media Strategies: How to Engage the New Consumer

Guest Author — Mon, 20 Dec 2010 19:33:11 +0000

Now more than ever consumers are purchasing with a purpose. In the fourth annual Edelman goodpurpose® Study, experts indicate that what consumers want goes beyond just form and function to include a positive community impact. As a business leader, are you doing the best job possible to develop sales if you focus on innovation, design, and brand loyalty? Not really. According to the study, nearly half (47%) of respondents said that social purpose ranks higher than brand loyalty and design and innovation as a purchase motivator. In addition, another recent PRWeek/Barkley Cause Survey suggests that a full 88 percent of American men say it’s crucial for a brand to support a social cause. Continue reading →

Top 5 Tips for an Engaging Facebook Fan Page

Ethan Lyon — Mon, 25 Oct 2010 10:42:17 +0000

When you ask someone about their first car, they often wax poetic about how ugly, but endearing it was. People have an emotional attachment to their cars and Mercedes customers are no different. Mercedes uses their Facebook page to engage and promote these brand loyal fans. The luxury car brand focuses on sharing "Mercedes love" via photo albums. In fact, Mercedes has over 6,600 fan uploads. Take a tip from Mercedes and promote your loyal fans through pictures of your product and comments. Learn more about how to engage fans on your Facebook page. Continue reading →

Optimizing Content Using Keywords

Ethan Lyon — Mon, 30 Aug 2010 10:09:02 +0000

SEO strategies and tips vary from one SEO blog to the next. Regardless, the more SEO strategies you can incorporate into your internet marketing efforts, the better. Our expert team of SEO marketers gathered... Continue reading →

Startup Business Model: Internet Publishing

David Capece — Wed, 18 Aug 2010 11:06:04 +0000

Internet businesses are finally profitable. In some cases, Internet companies are wildly profitable with operating margins of 35%. It’s not just Google that has scaled. 10 years ago, Internet companies went public without revenue. Now, companies such as OpenTable are at 15% + operating margins just a year after IPO. It’s not just Internet platform companies that achieve great scale. 24/7 Wall Street believes that Gawker keeps over 50% of its revenue as operating income. Continue reading →

Social Media Marketing Strategies

Ethan Lyon — Mon, 16 Aug 2010 10:47:22 +0000

LinkedIn, Facebook, Twitter, Tumblr, YouTube, Mixx and the list goes on. There are dizzying amounts of social networks on the web, so which do you choose? Is YouTube most in-line with your brand or should you allocate a social media advertising budget... Continue reading →

How to Refresh Bank Brands

Ethan Lyon — Wed, 11 Aug 2010 10:55:14 +0000

In the wake of Main St vs. Wall St, large bank executive bonuses, and bailouts, consumers are wary of financial service companies. Lack of confidence in the banking sector contributed to June 2010's Consumer Confidence report's 9.8 point dip. To... Continue reading →

Steps to Refresh Your Brand

Ethan Lyon — Mon, 09 Aug 2010 11:02:08 +0000

What do Coca-Cola, The Beatles, Madonna and Abercrombie & Fitch have in common? The iconic cultural brands have an incredible ability to stay relevant amid shifting consumer attitudes. Coca Cola is one of the oldest examples of an adaptive brand. … Continue reading →

Transparency In The Community

David Capece — Fri, 06 Aug 2010 13:22:13 +0000

I recently stumbled upon a series of brutally honest fables that includes classics such as Sexy Woman Mooches off of Horny Short Men, Duck with Low Self Esteem is Tormented, and Little Spoiled Brat Robs Innocent Animals. To some these re-titled fairy tales are what the titles for classic stories really should be. They do just what any good title should do. They tell you what the story is about. While these might seem a bit outrageous, the truth is that these are spot-on trend with the move towards a more human, real, transparent discourse that is ongoing. Consumers are wary of the hype and would rather know the truth. Continue reading →

Facebook Launches Questions: A New Q&A Feature

Ethan Lyon — Thu, 29 Jul 2010 15:01:14 +0000

Facebook unveiled the beta version of its new Q&A feature, Questions, on Wednesday. Questions appears as "Ask Questions" on the website, though it is not available to all users at this point. The new Facebook product feature taps into the collective knowledge of its half a billion users to create a more social version of Yahoo! Answers and Wikipedia and is a great example of... Continue reading →