All Entries Tagged With: "Advertising"
Mercedes Gets Profitable Through Customer Intimacy
Mercedes’ iconic three-pointed star symbolizes the auto manufacturer’s mobility on land, water, and in the air. Given its recent marketing efforts, the prestige car brand might want to add another point to its skill-set: digital mobility. Mercedes…
Top 5 New Advertising Directions
You are 2.3 seconds behind Roterro214 on the final lap and just about to pass him and… BAM, he swipes your Porsche and it goes into a spiral roll across the track. Your dream of winning the Coca-Cola fridge is dashed yet again. You might think behind the…
Gulf Coast Tourism Ads In Wake of BP Oil Spill
BP’s oils spill has jeopardized the $20 billion travel and tourism business along the Gulf Coast. State governments have bargained with BP for advertising budgets of $25 million for Florida and $15 million tourism grants to Alabama, Louisiana, and Mississippi. The following 3 tv ads (1 for the entire Gulf Region, 1 for Mississippi, and 1 for Alabama) all welcome tourists to enjoy the clean beaches of the Gulf. With oil spewing offshore, this is obviously a touchy subject.
Why Should Advertisers Care About QR Codes?
Bar codes were dreamed-up in 1948 as a means to track grocery items and until recently, were the domain of commercial enterprise. That’s changing with Quick Response codes. Instead of thousand-dollar commercial-grade bar code scanners, QR codes…
Users “Like” Mobile Advertising, Reports JiWire
To marketers and developers delight, a new report confirms mobile advertising’s effectiveness to reach and engage users. The new study, from mobile audience media company JiWire, reveals mobile users want advertising to not only engage with but subsidize…
Getting Started: Search Engine Marketing
Search Engine Marketing, or SEM, is a form of internet marketing that uses search engine page results or site content to direct customers towards products or offerings. SEM advertising campaigns can appear in either search results and or within site content…
Apple’s iAd: Interactive Mobile Advertising
Yesterday’s Apple event had the Internet community buzzing about the new iPhone 4.0 OS, and impressive stats regarding the iPad. But perhaps the most important announcement made by Steve Jobs was the launch of iAd, Apple’s newest venture in mobile.
Google: the Future of Mobile Advertising?
What made Google a multi-billion dollar company today will help the search giant pioneer the next revolution in mobile advertising: hyper-relevancy. Google AdWords enabled advertisers to target users with unprecedented precision. Google’s…
American Idol to Capture New Howard Stern Audience
From the on-air personality that brought Fart Man and has a tumultuous history with the FCC, Howard Stern is moving to prime time? American Idol is moving into its 8th season and adding a lightening rod personality like Howard Stern would ensure the show would reach its 10th season on buzz alone. But will America’s [...]
Audi Goes Green for the Super Bowl
We give credit to Audi for standing out with their Green ad featuring the Green Police and Cheap Trick. The integration of Cheap Trick was the key to making this ad relevant in the Super Bowl. Overall, Audi’s ad is fun, light-hearted, and upbeat, with the tag “green has never felt so right”.
Top 2010 Super Bowl Ads
GoDaddy get’s sexy to drive web traffic, Hyundai brings on Brett Favre for the ultimate uncertainty, Kia dances its socks off and did Cars.com make the right move? With $3 million for 30 seconds, or nearly $100,000 a second, Super Bowl ads are a big…
Cars.com Super Bowl Ad, Worth $3 Million?
In this year’s Cars.com Superbowl ad, we follow Timothy Richman — much like Abernathy in 2009 — along his incredible journey, where knowledge empowers him to do great things. The commercial tells the many extraordinary tales of Timothy, including how…
Kia’s Super Bowl Ad Dances Its Socks Off
Vegas… a place to let down your guard, be wild, crazy and dance with a giant sock puppet? Kia’s Superbowl ad follows iconic kids toys around as they make snow angels, jet ski and go to Vegas to ride a mechanical bull, flirt in a jacuzzi and dance their socks off…
Hyundai’s Super Bowl Ad Features Brett Favre
This year, Hyundai is bringing in a bit of humor and spunk to their Super Bowl commercial, and it’s clear that the brand has tried to target their spots to the viewing audience — football fans. By incorporating a familiar name and face from the NFL, Hyundai’s…
GoDaddy’s Super Bowl Ad Get’s Sexy, Again
Capitalizing on its success of Super Bowl’s past, GoDaddy.com has once again pushed the limits with its 2010 commercials, featuring spokeswoman Danica Patrick. The domain hosting company has a number of commercials this year, one of which has…
Advertising Launch: Verizon Android Takes on iPhone
Forrester predicts that Google’s Android will overtake Apple’s iPhone as the 2nd largest smartphone platform by 2012. That’s a bold prediction for Google to topple the hottest, most buzzworthy phone in the world. The first step in the Android attack, an advertising campaign Droid Does, has launched and we like what we see. While Android is off to a good start with a buzzworthy campaign, this is just the first attack. Let’s stay tuned for Apple’s counterpunch. Steve Jobs and team: Google just put points on the board. It’s your move.
Banner Ad Zapper and Disruptive Media
AdBlock Plus delivers on its name: it blocks online ads. It is a plug-in I recently discovered for FireFox. As I browse the web, I take some enjoyment in zapping ads. Visa… you thought I’d ever click on you… Macy’s, not a chance… This ad blocking plug-in almost became a game. I’d search for banner ads to block; I’d search and destroy. Then I realized something: banner ads. As a part of Gen Y, I grew up on the web. As such, I’ve grown accustomed to banner ads and consequently blocked them from my periphery.
