Tag Archives: Advertising

Top Mobile Stats: Commerce and Advertising

Mobile is big. We get it. So what are the emerging areas of mobile marketers should be on the lookout for? Let’s focus on the fantastically popular app, RedLaser. The app scans barcodes with the mobile camera and topped five million downloads in early October. There is a rising segment of mobile users that want to make searching for products more interactive and inclusive and barcode scanning is one way.

Learn more about how mobile can improve your business. Continue reading →

Posted in Strategy & Trends by Ethan Lyon | Wednesday, October 27th, 2010 | Tagged Advertising, Digital, Mobile | Leave a comment

25 Ad Networks You Should Know About

25 Ad Networks You Should Know About. Large ad networks include …
… 24/7 RealMedia – Requires a minimum of one million page views per month. 400 billion global advertising impressions served every month. http://www.247realmedia.com/
AdBrite – Offers display/contextual ads. Reach of 100 million online visitors. http://www.adbrite.com/
Advertising.com – Primarily display/banners and media buys. Owned by Platform-A. Reaches 91% of all US internet users. http://www.advertising.com/ Continue reading →

Posted in Digital Marketing by Henry Wang | Wednesday, October 6th, 2010 | Tagged Advertising, Brand, Internet | Leave a comment

Top 4 Simple, Yet Effective Ad Campaigns

A good commercial is not necessarily measured by its CGI effects or Ashton Kutcher telling you to buy one camera over another. At times, we are reminded that good advertising starts with a brilliant idea and ends with a simple … Continue reading →

Posted in Digital Marketing by Ethan Lyon | Thursday, August 12th, 2010 | Tagged Advertising, Brand | Leave a comment

Mercedes Gets Profitable Through Customer Intimacy

Mercedes’ iconic three-pointed star symbolizes the auto manufacturer’s mobility on land, water, and in the air. Given its recent marketing efforts, the prestige car brand might want to add another point to its skill-set: digital mobility. Mercedes… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Tuesday, July 6th, 2010 | Tagged Advertising, Consumer, Digital, Marketing | Leave a comment

Top 5 New Advertising Directions

You are 2.3 seconds behind Roterro214 on the final lap and just about to pass him and… BAM, he swipes your Porsche and it goes into a spiral roll across the track. Your dream of winning the Coca-Cola fridge is dashed yet again. You might think behind the… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Monday, June 14th, 2010 | Tagged Advertising, Brand, Marketing | Leave a comment

Gulf Coast Tourism Ads In Wake of BP Oil Spill

BP’s oils spill has jeopardized the $20 billion travel and tourism business along the Gulf Coast. State governments have bargained with BP for advertising budgets of $25 million for Florida and $15 million tourism grants to Alabama, Louisiana, and Mississippi. The following 3 tv ads (1 for the entire Gulf Region, 1 for Mississippi, and 1 for Alabama) all welcome tourists to enjoy the clean beaches of the Gulf. With oil spewing offshore, this is obviously a touchy subject. Continue reading →

Posted in Digital Marketing by David Capece | Wednesday, June 2nd, 2010 | Tagged Advertising, Marketing, Promotions | 2 Comments

Why Should Advertisers Care About QR Codes?

Bar codes were dreamed-up in 1948 as a means to track grocery items and until recently, were the domain of commercial enterprise. That’s changing with Quick Response codes. Instead of thousand-dollar commercial-grade bar code scanners, QR codes… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Friday, May 14th, 2010 | Tagged Advertising, Emerging Trends, Marketing | 7 Comments

Users “Like” Mobile Advertising, Reports JiWire

To marketers and developers delight, a new report confirms mobile advertising’s effectiveness to reach and engage users. The new study, from mobile audience media company JiWire, reveals mobile users want advertising to not only engage with but subsidize… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Thursday, May 13th, 2010 | Tagged Advertising, Consumer, Digital, Marketing, Media, Mobile | 1 Comment

Getting Started: Search Engine Marketing

Search Engine Marketing, or SEM, is a form of internet marketing that uses search engine page results or site content to direct customers towards products or offerings. SEM advertising campaigns can appear in either search results and or within site content… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Monday, April 26th, 2010 | Tagged Advertising, Digital, Marketing | 1 Comment

Apple’s iAd: Interactive Mobile Advertising

Yesterday’s Apple event had the Internet community buzzing about the new iPhone 4.0 OS, and impressive stats regarding the iPad. But perhaps the most important announcement made by Steve Jobs was the launch of iAd, Apple’s newest venture in mobile. Continue reading →

Posted in Startups & Innovation by Tara Lane | Friday, April 9th, 2010 | Tagged Advertising, Digital, Mobile | Leave a comment

Google: the Future of Mobile Advertising?

What made Google a multi-billion dollar company today will help the search giant pioneer the next revolution in mobile advertising: hyper-relevancy. Google AdWords enabled advertisers to target users with unprecedented precision. Google’s… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Friday, March 26th, 2010 | Tagged Advertising, Brand, Growth, Mobile | 2 Comments

Audi Goes Green for the Super Bowl

We give credit to Audi for standing out with their Green ad featuring the Green Police and Cheap Trick. The integration of Cheap Trick was the key to making this ad relevant in the Super Bowl. Overall, Audi’s ad is fun, light-hearted, and upbeat, with the tag “green has never felt so right”.
Continue reading →

Posted in Digital Marketing by David Capece | Sunday, February 7th, 2010 | Tagged Advertising, Branding, Creative | 1 Comment

Top 2010 Super Bowl Ads

GoDaddy get’s sexy to drive web traffic, Hyundai brings on Brett Favre for the ultimate uncertainty, Kia dances its socks off and did Cars.com make the right move? With $3 million for 30 seconds, or nearly $100,000 a second, Super Bowl ads are a big… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Sunday, February 7th, 2010 | Tagged Advertising, Brand, Creative, Media | Leave a comment

Cars.com Super Bowl Ad, Worth $3 Million?

In this year’s Cars.com Superbowl ad, we follow Timothy Richman — much like Abernathy in 2009 — along his incredible journey, where knowledge empowers him to do great things. The commercial tells the many extraordinary tales of Timothy, including how… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Sunday, February 7th, 2010 | Tagged Advertising, Brand, Creative, Media | 6 Comments

Kia’s Super Bowl Ad Dances Its Socks Off

Vegas… a place to let down your guard, be wild, crazy and dance with a giant sock puppet? Kia’s Superbowl ad follows iconic kids toys around as they make snow angels, jet ski and go to Vegas to ride a mechanical bull, flirt in a jacuzzi and dance their socks off… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Sunday, February 7th, 2010 | Tagged Advertising, Brand, Creative, Media | 4 Comments

Hyundai’s Super Bowl Ad Features Brett Favre

This year, Hyundai is bringing in a bit of humor and spunk to their Super Bowl commercial, and it’s clear that the brand has tried to target their spots to the viewing audience — football fans. By incorporating a familiar name and face from the NFL, Hyundai’s… Continue reading →

Posted in Digital Marketing by Tara Lane | Sunday, February 7th, 2010 | Tagged Advertising, Brand, Creative, Media | 1 Comment

GoDaddy’s Super Bowl Ad Get’s Sexy, Again

Capitalizing on its success of Super Bowl’s past, GoDaddy.com has once again pushed the limits with its 2010 commercials, featuring spokeswoman Danica Patrick. The domain hosting company has a number of commercials this year, one of which has… Continue reading →

Posted in Digital Marketing by Tara Lane | Sunday, February 7th, 2010 | Tagged Advertising, Brand, Creative, Media | 3 Comments

Advertising Launch: Verizon Android Takes on iPhone

Forrester predicts that Google’s Android will overtake Apple’s iPhone as the 2nd largest smartphone platform by 2012. That’s a bold prediction for Google to topple the hottest, most buzzworthy phone in the world. The first step in the Android attack, an advertising campaign Droid Does, has launched and we like what we see. While Android is off to a good start with a buzzworthy campaign, this is just the first attack. Let’s stay tuned for Apple’s counterpunch. Steve Jobs and team: Google just put points on the board. It’s your move. Continue reading →

Posted in Digital Marketing by David Capece | Monday, October 19th, 2009 | Tagged Advertising, Digital, Google, Mobile | 2 Comments