Tag Archives: Analytics

2010 Best Global Brands – The Stock Market & Risk

Interbrand released its 2010 Best Global Brands report this week (brand report highlights). This is the 12th year that the report has been published, and we’ve often wondered if there are deeper insights that can be garnered from this report. We’ve analyzed the past 12 years of data with a specific eye to the following questions:

1. Do changes in brand value predict changes in stock value, or merely reflect information that is already priced in?
2. Do the brands with the strongest momentum hold up in recessions?
3. Can the report provide insight into the broader market? Continue reading →

Posted in Featured, Market Trends by David Capece | Tuesday, September 21st, 2010 | Tagged , , , | Leave a comment

Is Content Marketing a Good Investment?

Google has dominated the last five years through the surge in popularity and use of its money-making search machine. Marketers have focused online search efforts on ROI opportunity of Google’s paid search. We all know the math: bid on terms up to the value at which sales or customer value exceed the price paid. As more and more marketers jump into paid search, it has become a crowded space where significant positive ROI is difficult to achieve. Recently, there has been increased focus on organic search results in which content providers can can gain an audience and prospective customers for “free” by showing up high in organic search results. The race is on to get into the top 10. Continue reading →

Posted in Digital Marketing by David Capece | Thursday, September 24th, 2009 | Tagged , | 4 Comments

Analyst Letter to the CEO

Everyone likes numbers when they go up, particularly when they yield big bonuses. When things are tough, everyone’s afraid of the numbers and the story that they might tell. Indeed, many businesses are falling short of expectations and losing significant sums of money. Numbers can provide incredible insight to help make better decisions. You can reallocate money to more fruitful ventures and eliminate the losers. Numbers provide a rational perspective to balance… Continue reading →

Posted in Startups & Innovation by David Capece | Wednesday, September 16th, 2009 | Tagged | 2 Comments

Challenges of Segmentation

While segmentation is a pervasive marketing strategy, it is important to be aware of its shortcomings. To explore how you can avoid these pitfalls, we will discuss common challenges many companies face through segmenting their audience. Continue reading →

Posted in Digital Marketing by Ethan Lyon | Thursday, June 4th, 2009 | Tagged , | Leave a comment

Top 5: Media Stats

16,000 jobs—It’s no secret that newspapers are making headlines. With declining readership, newspapers are finding ways to stay afloat, even if that means making deep job cuts… 16,000 reporters in last year alone. Some of the heavyweights are opting for job-cuts or being forced into bankruptcy. The 150-year old paper, Rocky Mountain News folded, and many papers are transitioning to a digital-only publication in an attempt to keep their heads above water. Continue reading →

Posted in Digital Marketing by David Capece | Monday, May 11th, 2009 | Tagged , , , , , , | 1 Comment

Death of the Digg Salesman

Social bookmarking sites are a great marketing tool for entrepreneurs. But, there is a fine line between being a part of the social community and being a spammer. We’ve compiled a list of ways to be a part of the community, as an entrepreneur, while maintaining credibility. Because the last thing you want to do is sound like a used car salesman. Continue reading →

Posted in Digital Marketing, Social Impact by Ethan Lyon | Monday, February 23rd, 2009 | Tagged , , , | 1 Comment