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	<title>Branding, Social Media, Digital Marketing &#124; Sparxoo &#187; Blogging</title>
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	<link>http://sparxoo.com</link>
	<description>Branding Experts for the Digital Era</description>
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		<title>How to Blog for Corporate Marketing</title>
		<link>http://sparxoo.com/2010/08/10/blogging-corporate-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=blogging-corporate-marketing</link>
		<comments>http://sparxoo.com/2010/08/10/blogging-corporate-marketing/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 10:04:27 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8766</guid>
		<description><![CDATA["Trust is what drives profit margin and share price," says Larry Light, CEO of the Stamford brand consultancy Arcature and a veteran of McDonald's and ad agencies BBDO Worldwide and Bates Worldwide to MSNBC. "It is what consumers are looking for.... <a href="http://sparxoo.com/2010/08/10/blogging-corporate-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/08/10/blogging-corporate-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>SEO Tips For the Digital Marketer</title>
		<link>http://sparxoo.com/2010/07/14/seo-tips-for-the-digital-marketer/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=seo-tips-for-the-digital-marketer</link>
		<comments>http://sparxoo.com/2010/07/14/seo-tips-for-the-digital-marketer/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 16:15:59 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8795</guid>
		<description><![CDATA[If you are serious about Internet as a traffic driving channel, there's a pretty good economic argument for search engine optimization.  As part of our SEO immersion we are constantly learning from other experts and reading great tips.  

1.  Select Key Words:  There is an art and a science to selecting key words.  You'll need to get into the mindset of potential customers who are searching for your products and services and then develop a list of key search words.  You can use a free Google search tool, free tools on SEOBook.com, or a paid discovery tool such as KeyWordDiscovery.com which has a free trial and is $70 per month for a subscription.   <a href="http://sparxoo.com/2010/07/14/seo-tips-for-the-digital-marketer/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/07/14/seo-tips-for-the-digital-marketer/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Top 25 Luxury Blogs of 2010</title>
		<link>http://sparxoo.com/2010/07/13/top-25-luxury-marketing-blogs/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-25-luxury-marketing-blogs</link>
		<comments>http://sparxoo.com/2010/07/13/top-25-luxury-marketing-blogs/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 11:49:20 +0000</pubDate>
		<dc:creator>Henry Wang</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Luxury]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8706</guid>
		<description><![CDATA[A Google search of "luxury blog" brings up 55 million results - it seems like everyone wants to bring you an inside look into the good life. However, also included in the group are the ones who bring you replica Gucci handbags and all the goodies you find in your spam folder. As a marketing blog, we are immersed in the luxury blogosphere, and have sorted through this mess to share a collection of the latest and greatest examples of luxury reporting on the web. <a href="http://sparxoo.com/2010/07/13/top-25-luxury-marketing-blogs/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/07/13/top-25-luxury-marketing-blogs/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Return On Engagement: A Social Media Manual</title>
		<link>http://sparxoo.com/2010/07/09/return-on-engagement-a-social-media-manual/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=return-on-engagement-a-social-media-manual</link>
		<comments>http://sparxoo.com/2010/07/09/return-on-engagement-a-social-media-manual/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 14:00:44 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8779</guid>
		<description><![CDATA[Return on Engagement is a book about content, strategy, and design techniques for digital marketing, by Tim Frick.  Tim has provided creative media services since the early 1990s, creating design-driven media solutions for education, arts, non-profit... <a href="http://sparxoo.com/2010/07/09/return-on-engagement-a-social-media-manual/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/07/09/return-on-engagement-a-social-media-manual/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>YouTube Teen Beauty Vloggers: Fashion’s New “It” Girls?</title>
		<link>http://sparxoo.com/2010/04/21/youtube-teen-beauty-vloggers-fashion%e2%80%99s-new-%e2%80%9cit%e2%80%9d-girls/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=youtube-teen-beauty-vloggers-fashion%25e2%2580%2599s-new-%25e2%2580%259cit%25e2%2580%259d-girls</link>
		<comments>http://sparxoo.com/2010/04/21/youtube-teen-beauty-vloggers-fashion%e2%80%99s-new-%e2%80%9cit%e2%80%9d-girls/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 14:11:14 +0000</pubDate>
		<dc:creator>Chanhtha Thach</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=7527</guid>
		<description><![CDATA[Bloggers are nothing new in the world of fashion. For the past few seasons, fashion week front rows have been filled with the blogger elite, including industry pro-turned-blogger Scott Schulman of The Sartorialist, and 13-year-old fashion wunderkind Tavi Gevinson, a Style Rookie who has even styled a photo shoot for Teen Vogue. <a href="http://sparxoo.com/2010/04/21/youtube-teen-beauty-vloggers-fashion%e2%80%99s-new-%e2%80%9cit%e2%80%9d-girls/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/04/21/youtube-teen-beauty-vloggers-fashion%e2%80%99s-new-%e2%80%9cit%e2%80%9d-girls/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Reach Influencers</title>
		<link>http://sparxoo.com/2010/04/05/how-to-reach-influencers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-reach-influencers</link>
		<comments>http://sparxoo.com/2010/04/05/how-to-reach-influencers/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 11:09:35 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=7357</guid>
		<description><![CDATA[Seth Godin's blog receives over a quarter of a million hits every month. The Gawker blog network is valued over $300 million. I Has Cheezburger has nearly 2 million users. Chris Brogan tweets to over 130,000 Twitter followers. These are among the many... <a href="http://sparxoo.com/2010/04/05/how-to-reach-influencers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/04/05/how-to-reach-influencers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media in Vancouver:  Who Will Take the Gold in Tweeting?</title>
		<link>http://sparxoo.com/2010/02/12/social-media-in-vancouver-who-will-take-the-gold-in-tweeting/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-in-vancouver-who-will-take-the-gold-in-tweeting</link>
		<comments>http://sparxoo.com/2010/02/12/social-media-in-vancouver-who-will-take-the-gold-in-tweeting/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 13:00:47 +0000</pubDate>
		<dc:creator>Ethan Handel</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=6399</guid>
		<description><![CDATA[Expect social media to have its biggest presence in the Olympics yet, and expect to get what may be an altogether new dimension of experience that Olympic fans have been craving. The connectedness is sure to add a new buzz to the world’s favorite games. <a href="http://sparxoo.com/2010/02/12/social-media-in-vancouver-who-will-take-the-gold-in-tweeting/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/02/12/social-media-in-vancouver-who-will-take-the-gold-in-tweeting/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Top 5 Tips to Increase Social Capital in the Blogosphere</title>
		<link>http://sparxoo.com/2009/12/28/tips-increase-social-capital-blogosphere/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tips-increase-social-capital-blogosphere</link>
		<comments>http://sparxoo.com/2009/12/28/tips-increase-social-capital-blogosphere/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 11:57:38 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=3389</guid>
		<description><![CDATA[Blogs like Boing Boing and TechCrunch are a testament to the significant momentum blogs have experiences in the past several years. These highly influential blogs, with millions of followers, have built their social capital through many strategies that we'd like... <a href="http://sparxoo.com/2009/12/28/tips-increase-social-capital-blogosphere/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2009/12/28/tips-increase-social-capital-blogosphere/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Optimizing Blog Post Headlines in WordPress</title>
		<link>http://sparxoo.com/2009/12/02/optimizing-blog-post-headlines-in-wordpress/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=optimizing-blog-post-headlines-in-wordpress</link>
		<comments>http://sparxoo.com/2009/12/02/optimizing-blog-post-headlines-in-wordpress/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 11:42:13 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=3508</guid>
		<description><![CDATA[If you were to develop a site seven or eight years ago, you would likely need at least a basic understanding of programming codes like HTML or Javascript. Such coding was a significant barrier to entry for many non-digitally savvy users. The game changed when WordPress was developed in 2003. Since its release, Wordpress has grown to an incredible 62.8 million websites in the... <a href="http://sparxoo.com/2009/12/02/optimizing-blog-post-headlines-in-wordpress/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2009/12/02/optimizing-blog-post-headlines-in-wordpress/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>New Influencer: A Social Media and Blogging Classic</title>
		<link>http://sparxoo.com/2009/10/22/new-influencer-a-social-media-and-blogging-classic/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-influencer-a-social-media-and-blogging-classic</link>
		<comments>http://sparxoo.com/2009/10/22/new-influencer-a-social-media-and-blogging-classic/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 10:51:58 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Book Review]]></category>
		<category><![CDATA[influence]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=3109</guid>
		<description><![CDATA[Thinking about writing a blog for your small business or are you a marketer looking to dial-up your clients presence on the web? Paul Gillin's book, The New Influencer: A Marketer's Guide to Social Media, offers practical advice for anyone, whether you're a seasoned marketer or digital novice, to increase brand presence and capture new audiences in the online space. Nearly four years after its publication, it remains relevant and useful to industry professionals and greenhorns... <a href="http://sparxoo.com/2009/10/22/new-influencer-a-social-media-and-blogging-classic/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2009/10/22/new-influencer-a-social-media-and-blogging-classic/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ralph Lauren and Blog Firestorm</title>
		<link>http://sparxoo.com/2009/10/21/ralph-lauren-and-blog-firestorm/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ralph-lauren-and-blog-firestorm</link>
		<comments>http://sparxoo.com/2009/10/21/ralph-lauren-and-blog-firestorm/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 10:59:35 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=3374</guid>
		<description><![CDATA[Recently, Ad Rant published a rave, satirical review of a Ralph Lauren ad. The ad features a model that is impossibly skinny. At first, you might think this is a Dove PSA ad–commenting on the unrealistic expectations fashion brands place on impressionistic female teens–but no, Ralph Lauren is seriously trying to pawn the image as... <a href="http://sparxoo.com/2009/10/21/ralph-lauren-and-blog-firestorm/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2009/10/21/ralph-lauren-and-blog-firestorm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does Your CEO Blog?</title>
		<link>http://sparxoo.com/2009/10/15/does-your-ceo-blog/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=does-your-ceo-blog</link>
		<comments>http://sparxoo.com/2009/10/15/does-your-ceo-blog/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 11:46:45 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=3216</guid>
		<description><![CDATA["Helping Dolphins Fly" is the title of blogpost from CEO of Microsystems, Jonathan Schwartz. Sun Microsystems is not helping dolphins fly of course, it's a metaphor for their acquisition of My SQL (their logo is a dolphin). Johnathan is one of the leaders in the CEO blogging community and has set an example of the what a CEO blog can be. We will weigh the benefits and downsides of CEO blogging to help determine whether or not you, as a CEO, or your boss should take... <a href="http://sparxoo.com/2009/10/15/does-your-ceo-blog/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2009/10/15/does-your-ceo-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FTC Cracks Down on Blogging Endorsements</title>
		<link>http://sparxoo.com/2009/10/09/ftc-cracks-down-on-blogging-endorsements/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ftc-cracks-down-on-blogging-endorsements</link>
		<comments>http://sparxoo.com/2009/10/09/ftc-cracks-down-on-blogging-endorsements/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 11:55:23 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=3242</guid>
		<description><![CDATA[The blogging community was shocked this week when the Federal Trade Commission announced on Tuesday an update of its guidelines for advertisers, which now extends into the realm of social media. In an effort to maintain full disclosure, honesty and transparency among brands and consumers, bloggers and other social network users must disclose their affiliation with a company for any product review, advertisement, or endorsement, whether it be a paid review... <a href="http://sparxoo.com/2009/10/09/ftc-cracks-down-on-blogging-endorsements/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2009/10/09/ftc-cracks-down-on-blogging-endorsements/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
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		<title>Top 5: Up-and-Coming Blogs for Social Entrepreneurs</title>
		<link>http://sparxoo.com/2009/10/05/top-5-up-and-coming-blogs-for-social-entrepreneurs/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-5-up-and-coming-blogs-for-social-entrepreneurs</link>
		<comments>http://sparxoo.com/2009/10/05/top-5-up-and-coming-blogs-for-social-entrepreneurs/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 12:45:38 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Business Development]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=3036</guid>
		<description><![CDATA[Along with sustainability and green living, social entrepreneurship is quite a hot topic. One way people can recognize their own potential for social entrepreneurship is by reading and following the works of those who are at the forefront of the movement. Social entrepreneurship is a grassroots effort that has picked up steam with the help of blogs and bloggers all over the world. By using their resources – the Internet and various social media platforms – they're spreading the word in a way that stays true to their convictions, and still getting the message across to millions. These leaders are smart, successful, and have a great deal of insight into the constantly changing world around them. In this week's top five, we're exploring... <a href="http://sparxoo.com/2009/10/05/top-5-up-and-coming-blogs-for-social-entrepreneurs/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2009/10/05/top-5-up-and-coming-blogs-for-social-entrepreneurs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Top 5 Reasons to Blog</title>
		<link>http://sparxoo.com/2009/09/07/top-5-reasons-to-blog/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-5-reasons-to-blog</link>
		<comments>http://sparxoo.com/2009/09/07/top-5-reasons-to-blog/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 11:07:20 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Business Development]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=2571</guid>
		<description><![CDATA[You’ve probably heard the word “blog” thrown around many times, and for good reason. Today more than ever, it is important to have a company blog. No matter what size business it is—from a small firm to a large corporation, blogging is one of the best ways of communicating with customers and clients, and finding a larger audience as well. Many companies want to blog, but they don’t know where to start or what to write about.  <a href="http://sparxoo.com/2009/09/07/top-5-reasons-to-blog/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2009/09/07/top-5-reasons-to-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Top 25 Blogs</title>
		<link>http://sparxoo.com/2009/02/17/top-25-blogs/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-25-blogs</link>
		<comments>http://sparxoo.com/2009/02/17/top-25-blogs/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 10:00:48 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Startup]]></category>

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		<description><![CDATA[53.7 million. That's how many results a Google search for "marketing blog" will get you. If this number might seem a bit dizzying and difficult to navigate through, you're not alone. <a href="http://sparxoo.com/2009/02/17/top-25-blogs/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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