All Entries Tagged With: "Brand"
How to: Effective Emotional Brand Marketing
Have you ever said “Wow” after watching a TV commercial? Have you ever been so deeply moved by a brand’s commercial that it changes the way you feel in that moment? Brands that connect on a truly authentic…
Top 4 Simple, Yet Effective Ad Campaigns
A good commercial is not necessarily measured by its CGI effects or Ashton Kutcher telling you to buy one camera over another. At times, we are reminded that good advertising starts with a brilliant idea and ends with a simple execution. We’ve selected effective commercials that you could film on your day off but have [...]
How to Refresh Bank Brands
In the wake of Main St vs. Wall St, large bank executive bonuses, and bailouts, consumers are wary of financial service companies. Lack of confidence in the banking sector contributed to June 2010′s Consumer Confidence report’s 9.8 point dip. To…
Steps to Refresh Your Brand
What do Coca-Cola, The Beatles, Madonna and Abercrombie & Fitch have in common? The iconic cultural brands have an incredible ability to stay relevant amid shifting consumer attitudes. Coca Cola is one of the oldest examples of an adaptive brand. The number one soda maker has come along way since its 1893 slogan, “The Ideal [...]
Personal Renewal with Purpose
All luxury fulfills an emotional need. Often times, that need is social relevancy and status among peers. Think about what a Louis Vuitton bag says about a person: affluence and they should be recognized for it. There is a rising trend in luxury that stretches…
Ask New Biz Strategy: Re-Focusing on Q & A
Ask Jeeves, the mid-nineties butler search sensation, is re-launching its site to focus less on keywords and more on answering user questions. The new business strategy will likely work in favor of the search engine, as it differentiates it from keyword-driven power-engines like Google and Yahoo…
The Luxury of Once-In-A-Lifetime Experiences
You are assigned a mission in which you will train with former M16 agents. Your journey will take you around the world where you must complete challenging tasks that require both brains and brawn. Do you wish to accept? Many high net worth…
Amazon Mobile Sales Eclipse $1 Billion
Amazon customers spent more than $1 billion via mobile devices in the past 12 months, including sales by Kindle and other mobile devices. The deeper story here is how Amazon was able to engage and monetize users to amass $1 billion in sales and how you, in…
The Golden Wall of China
China’s nouveau riche are experiencing a Rumspringa of their own, but careful to not swing too far. The Chinese market is trying to find its prestigious identity among established luxury brands in Europe and America. In fact, many affluent Chinese reject…
Economist Brand A Bright Spot In World Going Dark
S. Korea prepares for war with N. Korea; Greece first domino to weaken the Euro; China gov.’t slows its economic pace; BP’s oil slick damages US fishing industry. The world is accelerating faster than many of us can ascertain with so many lines cast we…
The 21st Century Empowered Consumer
I attended a “destination wedding” several years ago in Florence, Italy. A woman I knew who was also wedding guest had an emergency and had to return home to California a few days early. I overheard her on the phone with an American Airlines agent trying to rearrange her reservation. Her voice telegraphed tense frustration as she stated, “I have a full fare, first class ticket, I’m a Platinum American Airlines card holder—I belong to the Admirals Club, I have thousands of frequent flyer miles, I have an American Airlines credit card and you still can’t get me a seat on a plane out of Italy in the next day?! “ she demanded. “Where’s the Love?” It was her plea “Where’s the Love” that seized my attention.
Top 3 Wow Customer Service Companies
It’s fair to say everyone has experienced terrible customer service. Call about your cable bill and you’re pushed through a labyrinth of menus — half of which do not recognize your voice — then funneled to a person who can barely speak your language. It might…
Play Sparxoo’s New Marketing Game, Brand Maven
Challenge your branding, marketing, and social media knowledge with Sparxoo’s free online marketing trivia game, Brand Maven:
Top 5 Best Practices for Innovation
During Barack Obama’s first Oval Office address to the nation, he called on America’s innovative spirit to drive future sustainability initiatives, particularly in clean energy. Innovation doesn’t stop at reducing our dependence on foreign oil; innovation pushes our society, businesses — small and large — culture and political process into the future. To help usher in a…
Whose Game Is This Anyway? What Happens When the Actual Starbucks Barista Becomes Mayor?
Foursquare’s partnership with Starbucks is giving the game even more mainstream exposure but also leading to the kinds of stakeholder complications I discuss in my recent posting about Facebook. The dilemma outlined in a recent article is this…
eBay Innovates in Mobile E-Commerce with RedLaser Acquisition
Internet auction giant eBay has just acquired the popular iPhone app RedLaser. The application allows users to scan barcodes to uncover more information about products, and compare price points at nearby locations. With eBay backing the application, eBay results will now pop up in these search results, offering users another outlet to not only compare [...]
Google to Launch its Own Digital Music Service
The digital music market is about to grow in a big way. The Wall Street Journal just confirmed Google’s plans to roll out a digital music download and subscription service, to be up and running by 2011.
The Rising 3D Trend in Entertainment
At this week’s E3 Expo in Los Angeles, Nintendo introduced its newest gaming device – the Nintendo 3DS – a product that is already garnering positive buzz and attention around the Web. The 3DS is the latest addition to a small but growing set of products in tech, and part of a much larger and rising trend in entertainment – 3D.
MTV Launches Search for First-Ever “Twitter Jockey”
Twitter was just banned at The New York Times, but it’s the next big thing for MTV. This week, MTV announced a nationwide search for its first-ever “Twitter Jockey,” — TJ for short — a digital version of the network’s early Video Jockey (VJ) job.
Top 5 New Advertising Directions
You are 2.3 seconds behind Roterro214 on the final lap and just about to pass him and… BAM, he swipes your Porsche and it goes into a spiral roll across the track. Your dream of winning the Coca-Cola fridge is dashed yet again. You might think behind the…
