All Entries Tagged With: "Brand"
Google Partners with Sony, Intel for TV Project
Google recently partnered with Sony and Intel to develop a platform aptly called Google TV. Going beyond a simple Google app, Google TV will be available through a set-top box or an Internet-capable television. Though a foray into a larger television…
Brand Directory
Looking for creatives to design your next product package? Want experts to re-position your brand to be ahead of the curve? The Brand Directory gathers experts from brand strategy to crowdsourcing as a Yellow Pages of branding.
Brand Dictionary
What are brand tangibles? How is a brand tribe different than target market? A-Z, we define and illustrate branding terms, from Analytics to Word of Mouth. In our comprehensive brand dictionary, we examine 60 of the most common branding terms to help you better understand your company personality.
Examining the Indulgent: Segments, Stats, Brands, Facts
Everyone is an Indulgent. Some enjoy browsing People or In Touch in the grocery line to get the latest celebrity gossip; some splurge on a Gucci belt; some get massages in Virgin Atlantic first class or simply buy their daily vanilla skinny tall latte at…
Top 5 Web Analytic Tools
Marketing your brand across the web can at times seem daunting, confusing and frustrating. Are you getting the maximum impact for your dollar? Are you engaging your target audience? Beyond asking customers where they first heard of your brand…
Phillips-Van Heusen Acquires Hilfiger for $3 Billion
Phillips-Van Heusen, an international fashion conglomerate that owns Kenneth Cole and Izod, announced Monday it would buy Tommy Hilfiger for $3 billion. The New York Times and others have emphasized the opportunities of Hilfiger’s sizable European…
Examining Risk Takers: Segments, Stats, Brands, Facts
What does Shaun White, Sergey Brin and Anthony Bourdain have in common (besides stacks of cash)? Each represents a generation of Risk Takers. Shaun White is Gen Y’s Adrenaline Junkie, Sergey Brin is Gen X’s New Venturers and Anthony…
SXSW 2010 Launches Today: Best-In-Class Lifestyle Brand
“The early adopters among you are likely to notice…” writes SXSW in a blog post dissecting their new iPhone app. Yes, early adopters are taking notice and descending upon the Mecca of Indie Creative Geek festivals, SXSW. The part conference part…
Examining Beta People: Segments, Stats, Brands, Facts
Imagine riding in the NYC subway at rush hour. There is the hipster jamming out to his playlist and playing an Android app and the young socialite fashionista in “Helena” high heel open-toe platform Gucci boots. What do these worlds apart people have in…
Sony, Samsung, Panasonic Launch 3D TV: Are Consumers Ready?
Sony, Samsung, and Panasonic have announced plans to distribute 3D models, but may already be facing an uphill battle. Although 3D is an attractive element, high pricing and limited availability of 3D programming will likely be the two major obstacles hindering 3D growth.
Google Visualizes Data with Public Data Explorer
Ever wonder how STD rates change over time in the US? Well, Google has you covered. The search giant recently developed the public data explorer in its experimental labs. The public data experiment aggregates and visualizes mounds of data from the…
Miley Cyrus, Zac Efron: Oscars Appealing to Gen Y Audience
For those in the movie industry, the Academy Award is the most coveted and revered recognition of achievement — an exclusive club that often takes years to gain access to. This year’s Oscars is changing that. A quick look at the presenters and attendees for…
Google Stars Simplifies Personalized Search
Google’s focus on personalized search has led the company to develop a number of useful features promoting an individual user experience . In the next few days, users should see the newest Google search development rolling out, called Stars. Current Gmail…
Viacom Pulls Daily Show & Colbert from Hulu
Viacom announced yesterday that it will pull The Daily Show and The Colbert Report from the most popular online video site, Hulu. Although Jon Stewart and Steven Colbert top Hulu’s charts, Viacom said the shows are not meeting their monetary…
Al Gore Needs to Change Climate Language
Al Gore is taking some serious heat about global warming amid record winters. “I, for one, genuinely wish climate change were an illusion,” Al Gore said in a The New York Times article Sunday. “Climate change” might be the very thing fueling global…
Health Care Summit: Truly the Right Path for Obama?
If the Obama brand had a product, it would be healthcare, just as Apple has the iPod. Why does Apple have a 74 percent share of the MP3 market? The tech giant developed a simple, easy-to-use, desirable, MP3 player into a market of clunky, difficult-to-use…
Shutter Island’s Leonardo DiCaprio: The Making of an Iconic Celebrity Brand
Martin Scorcese’s new film with Leonardo DiCaprio, Shutter Island, took the lead in the box office this past weekend, earning an astounding $40.2 million — a record opening weekend for Scorcese. Shutter Island is the latest in a string of extraordinary…
Can Tiger Woods Press Conference Help his Brand?
Nearly three months after Tiger Woods’ life entered a tailspin, the disgraced golfer is ready to tell his side of the story. Today, Woods will speak publicly to a small group of close friends and family to “discuss his past and his future, and he intends to…
What are the Brand Implications of Obama / Dali Lama Meeting?
How do global brands stay relevant and appeal to a diverse constituency/audience? For Barack Obama and the Dali Lama, it’s about joining in a symbolic meeting about human rights and taking appropriate action; for corporate brands, such as HSBC or….
Fashion Week Without McQueen & the Future of McQueen Brand
Fashion Week will be without one of its most exuberant, brightest stars, Alexander McQueen. McQueen took his life last Thursday and left his fashion empire without a leader. From the man that injected robotics and aero-space design into his…
