Tag Archives: Branding

Search Marketing Tips to Improve Search Results

According to a study conducted by Econsultancy, spending in the North American Search Engine Marketing sector is projected to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. At Sparxoo, we have written about search marketing … Continue reading →

Posted in Featured by Amy Kenigsberg | Monday, February 6th, 2012 | Tagged Branding, Business Development, Digital, Emerging Trends, Growth, Innovation, Internet, Marketing, Media, Mobile, Social Media, Value | Leave a comment

Email Marketing in Social Media World

The following is the summary of our interview with Justin Premick of AWeber, an email marketing software company. 1. What role does email marketing play in creating or supporting a brand? A common belief about email marketing is it’s purely … Continue reading →

Posted in Digital Marketing, Featured by David Capece | Thursday, January 5th, 2012 | Tagged Branding, Business Development, Digital Marketing, Email Marketing, Entrepreneur, Growth, Market Trends, Marketing Mix, Social Media, Strategy | Leave a comment

How to Design a Web Site

How to design a web site? That’s a common question as web sites are increasingly a central communication point to customers and prospects. When deciding how to design a web site, remember that great web design blends art, technology, and … Continue reading →

Posted in Digital Marketing, Featured by Amy Kenigsberg | Wednesday, November 9th, 2011 | Tagged Branding, Digital, web design | Leave a comment

Words of Inspiration for the Digital Marketer

Technology and consumer expectations change daily; the digital marketer must adapt accordingly.. These industry leaders offer invaluable wisdom to digital marketers who strive to remain nimble and innovative in the evolving online marketplace. “Customer experience is the new … Continue reading →

Posted in Digital Marketing, Featured, Startups & Innovation by Kristin Masters | Thursday, October 13th, 2011 | Tagged Branding, Digital, Innovation, Marketing, Trends | Leave a comment

Web Site Evaluation

Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team has developed a standard process for … Continue reading →

Posted in Branding, Digital Marketing, Featured, Market Trends, Strategy & Trends by Amy Kenigsberg | Monday, August 22nd, 2011 | Tagged Brand, Branding, Business Development, Creative, Digital, Emerging Trends, Growth, Internet, Management, Marketing, Strategy | Leave a comment

Top 7 Brand Advertising Mistakes

It seems like in order to find one great ad, you have to watch 20 “for the low low price of $19.95″ commercials. Many brand advertisements fall short of the mark because of common mistakes that can be easily avoided. For instance, perform adequate customer research and testing before signing on a spokesperson. Continue reading →

Posted in Branding, Featured by Ethan Lyon | Wednesday, March 30th, 2011 | Tagged Brand, Branding, Marketing | Leave a comment

Brand Positioning & Differentiation

What makes Madonna, Coca-Cola and Apple iconic cultural leaders? Why do Apple fans spend hours standing in line to buy the next innovation? It is a brand’s ability to creatively, uniquely and strategically position itself in the market that makes it successful. In essence, they learned to think outside of the box and be different. Continue reading →

Posted in Branding by Ethan Lyon | Tuesday, March 29th, 2011 | Tagged Branding, Marketing, Startup | Leave a comment

Branding in a Keyword-Driven World

Google has so indoctrinated keywords into webmasters, sometimes branding can be put on the back burner. However, Google’s keyword-centric view of the world could be changing. Continue reading →

Posted in Branding, Digital Marketing by Ethan Lyon | Friday, March 18th, 2011 | Tagged Branding | Leave a comment

2011 Market Trends: First Class Service

Checking into a Doubletree for holiday discounts, logging into a cocktail lounge, a key-chain with a lifetime of exclusive offers are just a few novel ways brands are making consumers feel uniquely cared for. VIP is usually synonymous with high-brow luxury, but more “economy” brands are leveraging technology and consumers’ desire to feel distinct from their peers. Here are several cutting-edge luxury and economy brands thinking outside of the box to make their clientele feel like Very Important People. Continue reading →

Posted in Strategy & Trends by Ethan Lyon | Wednesday, January 19th, 2011 | Tagged Branding, Digital, Emerging Trends, Trends | Leave a comment

2011 Market Trends: Instant Access

Baseball great Ty Cobb once said “Speed is a great asset; but it’s greater when it’s combined with quickness – and there’s a big difference.” Society has increasingly demanded more service, more quickly. There is a whole new market of innovation and instant access service that are being introduced to the world. Continue reading →

Posted in Strategy & Trends by Matthew van Rooyen | Friday, January 14th, 2011 | Tagged Branding, Marketing, Trends | Leave a comment

Economist Brand A Bright Spot In World Going Dark

S. Korea prepares for war with N. Korea; Greece first domino to weaken the Euro; China gov.’t slows its economic pace; BP’s oil slick damages US fishing industry. The world is accelerating faster than many of us can ascertain with so many lines cast we… Continue reading →

Posted in Market Trends by Ethan Lyon | Thursday, July 8th, 2010 | Tagged Brand, Branding, Business Development, Consumer, Strategy | 1 Comment

Play Sparxoo’s New Marketing Game, Brand Maven

Challenge your branding, marketing, and social media knowledge with Sparxoo’s free online marketing trivia game, Brand Maven:

Posted in Digital Marketing by Tim | Tuesday, June 29th, 2010 | Tagged Brand, Branding, Culture, Digital, Marketing | Leave a comment

Nokia and Yahoo! Partner to Increase Brand Recognition

Nokia and Yahoo just announced a unique partnership that will create cross-platform opportunities for both companies. Starting this summer, Yahoo will become the global provider of Nokia’s Ovi e-mail and messaging service, available on all Nokia devices. In turn, Nokia will power Yahoo’s popular maps service both online and on all of the phone supplier’s mobile devices. Continue reading →

Posted in Digital Marketing by Tara Lane | Wednesday, May 26th, 2010 | Tagged Branding, Collaboration, Consumer, enterprise, Internet, Mobile, Nokia, Strategy, Yahoo | Leave a comment

Top 5 Tips for Mobile Web Optimization

Nearly 98 percent of the 42.7 million smartphone users in the US check out their favorite websites on their mobiles. Don’t you hate it when you have to pinch and drag or scroll all over the site to find what you’re looking for? As more mobile users access… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Tuesday, March 23rd, 2010 | Tagged Brand, Branding, Marketing, Mobile | 2 Comments

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