All Entries Tagged With: "Branding"
Economist Brand A Bright Spot In World Going Dark
S. Korea prepares for war with N. Korea; Greece first domino to weaken the Euro; China gov.’t slows its economic pace; BP’s oil slick damages US fishing industry. The world is accelerating faster than many of us can ascertain with so many lines cast we…
Play Sparxoo’s New Marketing Game, Brand Maven
Challenge your branding, marketing, and social media knowledge with Sparxoo’s free online marketing trivia game, Brand Maven:
MTV Launches Search for First-Ever “Twitter Jockey”
Twitter was just banned at The New York Times, but it’s the next big thing for MTV. This week, MTV announced a nationwide search for its first-ever “Twitter Jockey,” — TJ for short — a digital version of the network’s early Video Jockey (VJ) job.
Nokia and Yahoo! Partner to Increase Brand Recognition
Nokia and Yahoo just announced a unique partnership that will create cross-platform opportunities for both companies. Starting this summer, Yahoo will become the global provider of Nokia’s Ovi e-mail and messaging service, available on all Nokia devices. In turn, Nokia will power Yahoo’s popular maps service both online and on all of the phone supplier’s mobile devices.
Facebook Privacy Breech – Trouble for the Future?
Facebook endured another privacy debacle this week when a security flaw was found, allowing friends to view each other’s private information, including chats and messages. Though the security breech lasted only a few hours, many users are upset that their privacy had been compromised for the second time in less than a month.
Top 5 Under the Radar Brand Experiences
Brand experiences make us say “wow.” They engage us in new and unique ways and transport us to another universe. Think Nike, Apple, Google and other leading hero brands. All serve unique brand experiences — whether it’s an in-store Genius Bar or…
Top 5 Tips for Mobile Web Optimization
Nearly 98 percent of the 42.7 million smartphone users in the US check out their favorite websites on their mobiles. Don’t you hate it when you have to pinch and drag or scroll all over the site to find what you’re looking for? As more mobile users access…
Brand Directory
Looking for creatives to design your next product package? Want experts to re-position your brand to be ahead of the curve? The Brand Directory gathers experts from brand strategy to crowdsourcing as a Yellow Pages of branding.
Brand Dictionary
What are brand tangibles? How is a brand tribe different than target market? A-Z, we define and illustrate branding terms, from Analytics to Word of Mouth. In our comprehensive brand dictionary, we examine 60 of the most common branding terms to help you better understand your company personality.
SXSW 2010 Launches Today: Best-In-Class Lifestyle Brand
“The early adopters among you are likely to notice…” writes SXSW in a blog post dissecting their new iPhone app. Yes, early adopters are taking notice and descending upon the Mecca of Indie Creative Geek festivals, SXSW. The part conference part…
Health Care Summit: Truly the Right Path for Obama?
If the Obama brand had a product, it would be healthcare, just as Apple has the iPod. Why does Apple have a 74 percent share of the MP3 market? The tech giant developed a simple, easy-to-use, desirable, MP3 player into a market of clunky, difficult-to-use…
Shutter Island’s Leonardo DiCaprio: The Making of an Iconic Celebrity Brand
Martin Scorcese’s new film with Leonardo DiCaprio, Shutter Island, took the lead in the box office this past weekend, earning an astounding $40.2 million — a record opening weekend for Scorcese. Shutter Island is the latest in a string of extraordinary…
Can Tiger Woods Press Conference Help his Brand?
Nearly three months after Tiger Woods’ life entered a tailspin, the disgraced golfer is ready to tell his side of the story. Today, Woods will speak publicly to a small group of close friends and family to “discuss his past and his future, and he intends to…
What are the Brand Implications of Obama / Dali Lama Meeting?
How do global brands stay relevant and appeal to a diverse constituency/audience? For Barack Obama and the Dali Lama, it’s about joining in a symbolic meeting about human rights and taking appropriate action; for corporate brands, such as HSBC or….
Fashion Week Without McQueen & the Future of McQueen Brand
Fashion Week will be without one of its most exuberant, brightest stars, Alexander McQueen. McQueen took his life last Thursday and left his fashion empire without a leader. From the man that injected robotics and aero-space design into his…
iPad Brand Falls Short of Apple’s New Product
While some could see the benefit of the iPad’s awkward naming for its unique ability to “enable Twitter users to make the same joke over and over and over again” as The Onion believes, what amounts to a silly connection may just be that: the equivalent of technology tabloid fodder. Many belittle Apple’s nomenclature issues, but the fact that such a discussion has arisen leads one to realize something: Though name is only one ingredient in building a strong brand it can’t be ignored that name can convey not just simple messages, like the name “Pad” being used to describe Apple’s…well…pad-shaped product
Celebrating Sparxoo’s 1-Year Anniversary
Amid the 2009 rollercoaster ride of tea parties, balloon boys, sex scandals, bailouts and war, the Sparxoo blog went on-line. Since then, we have discovered cutting edge trends in luxury, technology and culture, spoken with future marketing leaders, such as…
Class Conflict Between Main Street & Wall Street Continues
There is a strong connection between Wall Street and Main Street. “During the last few years, many consumers borrowed more than they should have, and we helped them do it,” said Bank of America’s new CEO, Brian Moynihan. As a result of the financial…
Audi Goes Green for the Super Bowl
We give credit to Audi for standing out with their Green ad featuring the Green Police and Cheap Trick. The integration of Cheap Trick was the key to making this ad relevant in the Super Bowl. Overall, Audi’s ad is fun, light-hearted, and upbeat, with the tag “green has never felt so right”.
Toyota’s Recall and Crisis Management 2.0
Crisis management is not just about contacting news outlets or writing an apologetic press release. In the digital age, crisis management requires swift, sweeping action on all digital fronts: social media, blogs and company websites. For the potentially…
