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	<title>Branding, Social Media, Digital Marketing &#124; Sparxoo &#187; Branding</title>
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	<link>http://sparxoo.com</link>
	<description>Branding Experts for the Digital Era</description>
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		<title>Search Marketing Tips to Improve Search Results</title>
		<link>http://sparxoo.com/2012/02/06/search-marketing-tips-to-improve-search-results/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=search-marketing-tips-to-improve-search-results</link>
		<comments>http://sparxoo.com/2012/02/06/search-marketing-tips-to-improve-search-results/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 17:52:25 +0000</pubDate>
		<dc:creator>Amy Kenigsberg</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Emerging Trends]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Value]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=12583</guid>
		<description><![CDATA[According to a study conducted by Econsultancy, spending in the North American Search Engine Marketing sector is projected to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. At Sparxoo, we have written about search marketing &#8230; <a href="http://sparxoo.com/2012/02/06/search-marketing-tips-to-improve-search-results/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Email Marketing in Social Media World</title>
		<link>http://sparxoo.com/2012/01/05/email-marketing-in-social-media-world/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=email-marketing-in-social-media-world</link>
		<comments>http://sparxoo.com/2012/01/05/email-marketing-in-social-media-world/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 22:37:42 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Marketing Mix]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=12865</guid>
		<description><![CDATA[The following is the summary of our interview with Justin Premick of AWeber, an email marketing software company. 1. What role does email marketing play in creating or supporting a brand? A common belief about email marketing is it&#8217;s purely &#8230; <a href="http://sparxoo.com/2012/01/05/email-marketing-in-social-media-world/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Design a Web Site</title>
		<link>http://sparxoo.com/2011/11/09/how-to-design-a-web-site/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-design-a-web-site</link>
		<comments>http://sparxoo.com/2011/11/09/how-to-design-a-web-site/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 21:00:56 +0000</pubDate>
		<dc:creator>Amy Kenigsberg</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=12625</guid>
		<description><![CDATA[How to design a web site? That’s a common question as web sites are increasingly a central communication point to customers and prospects. When deciding how to design a web site, remember that great web design blends art, technology, and &#8230; <a href="http://sparxoo.com/2011/11/09/how-to-design-a-web-site/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2011/11/09/how-to-design-a-web-site/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Marketers Are Implementing Internet Video into Their Online Campaigns</title>
		<link>http://sparxoo.com/2011/11/02/why-marketers-are-implementing-internet-video-into-their-online-campaigns-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-marketers-are-implementing-internet-video-into-their-online-campaigns-2</link>
		<comments>http://sparxoo.com/2011/11/02/why-marketers-are-implementing-internet-video-into-their-online-campaigns-2/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 16:55:12 +0000</pubDate>
		<dc:creator>Kristin Masters</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=12725</guid>
		<description><![CDATA[By Andy Havard, Marketing Executive Andy is a Marketing Executive at Skeleton Productions, a UK based Internet video production company.With a network of 3,000 filmmakers, Skeleton Productions is able to deliver professional, engaging videos to clients around the world, to &#8230; <a href="http://sparxoo.com/2011/11/02/why-marketers-are-implementing-internet-video-into-their-online-campaigns-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2011/11/02/why-marketers-are-implementing-internet-video-into-their-online-campaigns-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Klout Score Updates Affect Digital Marketers&#8217; Strategy</title>
		<link>http://sparxoo.com/2011/10/31/klout_score_updates_affect_digital_marketers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=klout_score_updates_affect_digital_marketers</link>
		<comments>http://sparxoo.com/2011/10/31/klout_score_updates_affect_digital_marketers/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 12:22:16 +0000</pubDate>
		<dc:creator>Kristin Masters</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=12745</guid>
		<description><![CDATA[Check your Klout score lately? As you’ve probably heard, Klout took a lesson from Google and updated its algorithm this week. Many power users are disgruntled with the changes, which negatively impacted their scores. But there are plenty of reasons &#8230; <a href="http://sparxoo.com/2011/10/31/klout_score_updates_affect_digital_marketers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2011/10/31/klout_score_updates_affect_digital_marketers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Words of Inspiration for the Digital Marketer</title>
		<link>http://sparxoo.com/2011/10/13/words-of-inspiration-for-the-digital-marketer/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=words-of-inspiration-for-the-digital-marketer</link>
		<comments>http://sparxoo.com/2011/10/13/words-of-inspiration-for-the-digital-marketer/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 00:10:10 +0000</pubDate>
		<dc:creator>Kristin Masters</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=12712</guid>
		<description><![CDATA[Technology and consumer expectations change daily; the digital marketer must adapt accordingly.. These industry leaders offer invaluable wisdom to digital marketers who strive to remain nimble and innovative in the evolving online marketplace.     “Customer experience is the new &#8230; <a href="http://sparxoo.com/2011/10/13/words-of-inspiration-for-the-digital-marketer/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web Site Evaluation</title>
		<link>http://sparxoo.com/2011/08/22/web-site-evaluation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=web-site-evaluation</link>
		<comments>http://sparxoo.com/2011/08/22/web-site-evaluation/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 07:00:11 +0000</pubDate>
		<dc:creator>Amy Kenigsberg</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Emerging Trends]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=12596</guid>
		<description><![CDATA[Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team has developed a standard process for &#8230; <a href="http://sparxoo.com/2011/08/22/web-site-evaluation/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Top 7 Brand Advertising Mistakes</title>
		<link>http://sparxoo.com/2011/03/30/top-7-brand-advertising-mistakes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-7-brand-advertising-mistakes</link>
		<comments>http://sparxoo.com/2011/03/30/top-7-brand-advertising-mistakes/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 11:00:30 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=4272</guid>
		<description><![CDATA[It seems like in order to find one great ad, you have to watch 20 "for the low low price of $19.95" commercials. Many brand advertisements fall short of the mark because of common mistakes that can be easily avoided. For instance, perform adequate customer research and testing before signing on a spokesperson. <a href="http://sparxoo.com/2011/03/30/top-7-brand-advertising-mistakes/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Brand Positioning &amp; Differentiation</title>
		<link>http://sparxoo.com/2011/03/29/brand-positioning-differentiation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=brand-positioning-differentiation</link>
		<comments>http://sparxoo.com/2011/03/29/brand-positioning-differentiation/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 10:42:29 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Startup]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=9909</guid>
		<description><![CDATA[What makes Madonna, Coca-Cola and Apple iconic cultural leaders? Why do Apple fans spend hours standing in line to buy the next innovation? It is a brand's ability to creatively, uniquely and strategically position itself in the market that makes it successful. In essence, they learned to think outside of the box and be different. <a href="http://sparxoo.com/2011/03/29/brand-positioning-differentiation/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Branding in a Keyword-Driven World</title>
		<link>http://sparxoo.com/2011/03/18/branding-keyword-optimization/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=branding-keyword-optimization</link>
		<comments>http://sparxoo.com/2011/03/18/branding-keyword-optimization/#comments</comments>
		<pubDate>Fri, 18 Mar 2011 12:18:22 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital Marketing]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11928</guid>
		<description><![CDATA[Google has so indoctrinated keywords into webmasters, sometimes branding can be put on the back burner. However, Google’s keyword-centric view of the world could be changing. <a href="http://sparxoo.com/2011/03/18/branding-keyword-optimization/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>2011 Market Trends: First Class Service</title>
		<link>http://sparxoo.com/2011/01/19/2011-market-trends-first-class-service/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2011-market-trends-first-class-service</link>
		<comments>http://sparxoo.com/2011/01/19/2011-market-trends-first-class-service/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 13:31:49 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Emerging Trends]]></category>
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		<guid isPermaLink="false">http://sparxoo.com/?p=11550</guid>
		<description><![CDATA[Checking into a Doubletree for holiday discounts, logging into a cocktail lounge, a key-chain with a lifetime of exclusive offers are just a few novel ways brands are making consumers feel uniquely cared for. VIP is usually synonymous with high-brow luxury, but more “economy” brands are leveraging technology and consumers’ desire to feel distinct from their peers. Here are several cutting-edge luxury and economy brands thinking outside of the box to make their clientele feel like Very Important People. <a href="http://sparxoo.com/2011/01/19/2011-market-trends-first-class-service/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>2011 Market Trends: Instant Access</title>
		<link>http://sparxoo.com/2011/01/14/2011-market-trends-instant-access/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2011-market-trends-instant-access</link>
		<comments>http://sparxoo.com/2011/01/14/2011-market-trends-instant-access/#comments</comments>
		<pubDate>Fri, 14 Jan 2011 12:07:47 +0000</pubDate>
		<dc:creator>Matthew van Rooyen</dc:creator>
				<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
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		<guid isPermaLink="false">http://sparxoo.com/?p=11764</guid>
		<description><![CDATA[Baseball great Ty Cobb once said “Speed is a great asset; but it's greater when it's combined with quickness - and there's a big difference.” Society has increasingly demanded more service, more quickly. There is a whole new market of innovation and instant access service that are being introduced to the world. <a href="http://sparxoo.com/2011/01/14/2011-market-trends-instant-access/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to: Effective Emotional Brand Marketing</title>
		<link>http://sparxoo.com/2010/08/25/how-to-effective-emotional-brand-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-effective-emotional-brand-marketing</link>
		<comments>http://sparxoo.com/2010/08/25/how-to-effective-emotional-brand-marketing/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 10:22:48 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8926</guid>
		<description><![CDATA[Have you ever said "Wow" after watching a TV commercial? Have you ever been so deeply moved by a brand's commercial that it changes the way you feel in that moment? Brands that connect on a truly authentic... <a href="http://sparxoo.com/2010/08/25/how-to-effective-emotional-brand-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Economist Brand A Bright Spot In World Going Dark</title>
		<link>http://sparxoo.com/2010/07/08/economist-brand-a-brightspot-in-world-going-dark/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=economist-brand-a-brightspot-in-world-going-dark</link>
		<comments>http://sparxoo.com/2010/07/08/economist-brand-a-brightspot-in-world-going-dark/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 12:35:05 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8103</guid>
		<description><![CDATA[S. Korea prepares for war with N. Korea; Greece first domino to weaken the Euro; China gov.'t slows its economic pace; BP's oil slick damages US fishing industry. The world is accelerating faster than many of us can ascertain with so many lines cast we... <a href="http://sparxoo.com/2010/07/08/economist-brand-a-brightspot-in-world-going-dark/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Play Sparxoo’s New Marketing Game, Brand Maven</title>
		<link>http://sparxoo.com/2010/06/29/free-online-games-brand-maven/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=free-online-games-brand-maven</link>
		<comments>http://sparxoo.com/2010/06/29/free-online-games-brand-maven/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 14:04:26 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Culture]]></category>
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		<guid isPermaLink="false">http://sparxoo.com/?p=8348</guid>
		<description><![CDATA[Challenge your branding, marketing, and social media knowledge with Sparxoo&#8217;s free online marketing trivia game, Brand Maven: No related posts.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>MTV Launches Search for First-Ever &#8220;Twitter Jockey&#8221;</title>
		<link>http://sparxoo.com/2010/06/16/mtv-launches-search-for-first-ever-twitter-jockey/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mtv-launches-search-for-first-ever-twitter-jockey</link>
		<comments>http://sparxoo.com/2010/06/16/mtv-launches-search-for-first-ever-twitter-jockey/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 13:33:39 +0000</pubDate>
		<dc:creator>Tara Lane</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[MTV]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8344</guid>
		<description><![CDATA[Twitter was just banned at The New York Times, but it’s the next big thing for MTV. This week, MTV announced a nationwide search for its first-ever “Twitter Jockey,” -- TJ for short -- a digital version of the network's early Video Jockey (VJ) job.  <a href="http://sparxoo.com/2010/06/16/mtv-launches-search-for-first-ever-twitter-jockey/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/06/16/mtv-launches-search-for-first-ever-twitter-jockey/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nokia and Yahoo! Partner to Increase Brand Recognition</title>
		<link>http://sparxoo.com/2010/05/26/nokia-and-yahoo-partner-to-increase-brand-recognition/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=nokia-and-yahoo-partner-to-increase-brand-recognition</link>
		<comments>http://sparxoo.com/2010/05/26/nokia-and-yahoo-partner-to-increase-brand-recognition/#comments</comments>
		<pubDate>Wed, 26 May 2010 12:40:08 +0000</pubDate>
		<dc:creator>Tara Lane</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=8077</guid>
		<description><![CDATA[Nokia and Yahoo just announced a unique partnership that will create cross-platform opportunities for both companies. Starting this summer, Yahoo will become the global provider of Nokia’s Ovi e-mail and messaging service, available on all Nokia devices. In turn, Nokia will power Yahoo’s popular maps service both online and on all of the phone supplier's mobile devices. <a href="http://sparxoo.com/2010/05/26/nokia-and-yahoo-partner-to-increase-brand-recognition/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/05/26/nokia-and-yahoo-partner-to-increase-brand-recognition/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Privacy Breech &#8211; Trouble for the Future?</title>
		<link>http://sparxoo.com/2010/05/07/facebook-privacy-breech-trouble-for-the-future/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=facebook-privacy-breech-trouble-for-the-future</link>
		<comments>http://sparxoo.com/2010/05/07/facebook-privacy-breech-trouble-for-the-future/#comments</comments>
		<pubDate>Fri, 07 May 2010 12:54:03 +0000</pubDate>
		<dc:creator>Tara Lane</dc:creator>
				<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=7759</guid>
		<description><![CDATA[Facebook endured another privacy debacle this week when a security flaw was found, allowing friends to view each other’s private information, including chats and messages. Though the security breech lasted only a few hours, many users are upset that their privacy had been compromised for the second time in less than a month. <a href="http://sparxoo.com/2010/05/07/facebook-privacy-breech-trouble-for-the-future/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/05/07/facebook-privacy-breech-trouble-for-the-future/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 5 Under the Radar Brand Experiences</title>
		<link>http://sparxoo.com/2010/04/08/top-5-under-the-radar-brand-experiences/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-5-under-the-radar-brand-experiences</link>
		<comments>http://sparxoo.com/2010/04/08/top-5-under-the-radar-brand-experiences/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 10:53:12 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=7338</guid>
		<description><![CDATA[Brand experiences make us say "wow." They engage us in new and unique ways and transport us to another universe. Think Nike, Apple, Google and other leading hero brands. All serve unique brand experiences -- whether it's an in-store Genius Bar or... <a href="http://sparxoo.com/2010/04/08/top-5-under-the-radar-brand-experiences/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/04/08/top-5-under-the-radar-brand-experiences/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 5 Tips for Mobile Web Optimization</title>
		<link>http://sparxoo.com/2010/03/23/top-5-tips-for-mobile-web-optimization/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-5-tips-for-mobile-web-optimization</link>
		<comments>http://sparxoo.com/2010/03/23/top-5-tips-for-mobile-web-optimization/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 13:01:10 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=7164</guid>
		<description><![CDATA[Nearly 98 percent of the 42.7 million smartphone users in the US check out their favorite websites on their mobiles. Don't you hate it when you have to pinch and drag or scroll all over the site to find what you're looking for? As more mobile users access... <a href="http://sparxoo.com/2010/03/23/top-5-tips-for-mobile-web-optimization/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/03/23/top-5-tips-for-mobile-web-optimization/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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