Tag Archives: Business Development

Search Marketing Tips to Improve Search Results

According to a study conducted by Econsultancy, spending in the North American Search Engine Marketing sector is projected to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. At Sparxoo, we have written about search marketing … Continue reading →

Posted in Featured by Amy Kenigsberg | Monday, February 6th, 2012 | Tagged , , , , , , , , , , , | Leave a comment

Fire Your Worst Customers

How valuable are your customers? Maybe a better question is how valuable are your best customers? The quest for the most valuable customers started in the 19th Century with Italian economist, Vilfredo Pareto. Pareto found that 20% of your effort will generate 80% of your results, called the 80/20 rule. Continue reading →

Posted in Social Impact by Ethan Lyon | Monday, January 30th, 2012 | Tagged , , , , , , , , | Leave a comment

2012 Market Trends, part IV

Trend 1-2 Trend 3-5 Trend 6-9 10. Exclusive Access The popularity of Royal-Class airport lounges and invitation-only Centurion credit cards are just two examples of modern man’s immense need for respect and privilege…This ‘exclusivity for the masses’, or “Massclusivity” can … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 23rd, 2012 | Tagged , , , , , , , , , , , | Leave a comment

2012 Market Trends, part III

Trend 1-2 Trend 3-5 6. Super Healthy “Our intention is to reinvent this category in the same tonality that we have reinvented over the last 40 years the basic commodity of coffee. We see a lot of white space.” —Starbucks … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 16th, 2012 | Tagged , , , , , , , , , , , | Leave a comment

2012 Market Trends, part II

Trend 1-2 3. Interactivity is Key “This ad unit takes advantage of how users interact and explore with the iPad as opposed to other digital and mobile devices.” —Dionne Colvin, national manager of media for Toyota on its new Yahoo … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 9th, 2012 | Tagged , , , , , , , , , , , | Leave a comment

Email Marketing in Social Media World

The following is the summary of our interview with Justin Premick of AWeber, an email marketing software company. 1. What role does email marketing play in creating or supporting a brand? A common belief about email marketing is it’s purely … Continue reading →

Posted in Digital Marketing, Featured by David Capece | Thursday, January 5th, 2012 | Tagged , , , , , , , , , | Leave a comment

2012 Market Trends

Swimming in a sea of data, the Sparxoo Agency team is taking a cue from Web 3.0 to filter the noise and offer up the Top 12 Trends for 2012. Our trend summaries feature quotes, facts, and recommended reading to spark … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 2nd, 2012 | Tagged , , , , , , , , , , | Leave a comment

Web Site Evaluation

Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team has developed a standard process for … Continue reading →

Posted in Branding, Digital Marketing, Featured, Market Trends, Strategy & Trends by Amy Kenigsberg | Monday, August 22nd, 2011 | Tagged , , , , , , , , , , | Leave a comment

Facebook Adopts Revenue Streams Of Top Internet Companies

Although Facebook’s ad revenue reached a mere $1.86 billion in 2010, according to eMarkerter, we imagine the social network’s numerous alternative revenue streams to rake in much more cash and live-up to its $50 billion valuation. Here are just a few ways Facebook is diversifying its revenue streams and trying to take on the internet’s largest companies… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Monday, February 14th, 2011 | Tagged , | Leave a comment

How to Sell in a New Market

You have a brilliant idea that you’re convinced will make you millions. Or, you have an existing product that will surely be adopted by new markets. Either scenario, you are entering a new market. As we are sometimes overtaken by emotion when we think of the potential of our ideas, before we implement them we need to think logically how plausible they actually are. Here are several areas you should explore before entering a new market:

1. Support Your Potential With Industry Research
2. Determine the Market Landscape

Check out more by clicking above. Continue reading →

Posted in Strategy & Trends by Ethan Lyon | Friday, October 22nd, 2010 | Tagged | Leave a comment

Top 5: Business Partner Checklist

Consider your business partnership in a similar light to your significant other: you are in it the for long haul for better or worse (unless otherwise indicated in your agreement, or course). Although some personal partnerships can feel like they have that caveat, business partnerships are long-term, collaborative endeavors and should not be taken lightly. Vetting potential partners is integral to the growth and sustainability of your business, as both of you are shared architects in the venture. Continue reading →

Posted in Featured by Ethan Lyon | Sunday, September 19th, 2010 | Tagged | Leave a comment

Top 5 Sales Presentations

According to Albert Einstein, “Setting an example is not the main means of influencing others; it is the only means.” We might take one of the greatest thinkers of the 21st Century’s quote further and say “Showing an example is not the main means of… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Monday, August 23rd, 2010 | Tagged , | Leave a comment

Facebook and Amazon Partner for Web Shopping 3.0

Facebook and Amazon announced today a new partnership that integrates Facebook Connect into Amazon shopping. Facebook users will be able to purchase products for their friends on Amazon and the e-commerce site will be able to show product… Continue reading →

Posted in Featured by Ethan Lyon | Wednesday, July 28th, 2010 | Tagged , , | Leave a comment

Zynga’s Success Inspiring for Entrepreneurs

It wasn’t so long ago that Sergey Brin and Larry Page were scrapping together servers from spare parts to build what would become the most successful search engine in the world. Nor, was it so long that Mark Zuckerberg dropped out of Harvard to… Continue reading →

Posted in Featured by Ethan Lyon | Monday, July 26th, 2010 | Tagged , , | Leave a comment

Marketing Analysis Builds Market Intelligence

“An investment in knowledge pays the best interest,” writes Benjamin Franklin. For marketers, marketing research and analysis is an investment that pays off. Build your market intelligence from the basics (market scan and brand audit), to more advanced research (customer and product analysis). Once you’ve implemented a marketing campaign it, too, requires analysis to… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Tuesday, July 20th, 2010 | Tagged , , , | Leave a comment

Strategy for Finding Prospects, Building Relationships & Making the Sale

There could be 10,500 potential sales leads, but which should you pursue? Finding prospects can be challenging without clear direction and guidance. Before you start prospect outreach by blasting e-mails, it’s critical to develop a strategy to ensure you’re… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Wednesday, July 14th, 2010 | Tagged , , , | 1 Comment

Economist Brand A Bright Spot In World Going Dark

S. Korea prepares for war with N. Korea; Greece first domino to weaken the Euro; China gov.’t slows its economic pace; BP’s oil slick damages US fishing industry. The world is accelerating faster than many of us can ascertain with so many lines cast we… Continue reading →

Posted in Market Trends by Ethan Lyon | Thursday, July 8th, 2010 | Tagged , , , , | 1 Comment

Top 5 Best Practices for Innovation

During Barack Obama’s first Oval Office address to the nation, he called on America’s innovative spirit to drive future sustainability initiatives, particularly in clean energy. Innovation doesn’t stop at reducing our dependence on foreign oil; innovation pushes our society, businesses — small and large — culture and political process into the future. To help usher in a… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Monday, June 28th, 2010 | Tagged , , | Leave a comment

eBay Innovates in Mobile E-Commerce with RedLaser Acquisition

Internet auction giant eBay has just acquired the popular iPhone app RedLaser. The application allows users to scan barcodes to uncover more information about products, and compare price points at nearby locations. With eBay backing the application, eBay results will … Continue reading →

Posted in Startups & Innovation by Tara Lane | Friday, June 25th, 2010 | Tagged , , , , , , , | 1 Comment

Motorola Droid X Heats Up Competition with Apple

Google and Motorola are creating some heat with the timely debut of their new Droid X, merely 24 hours after Apple’s new iPhone 4 in-store release on June 23rd. Coincidence? I think not. It is the latest in a battle to compete with the smartphone… Continue reading →

Posted in Market Trends by Ethan Lyon | Monday, June 21st, 2010 | Tagged , , , | Leave a comment