Tag Archives: Business Plan

Toyota’s Recall and Crisis Management 2.0

Crisis management is not just about contacting news outlets or writing an apologetic press release. In the digital age, crisis management requires swift, sweeping action on all digital fronts: social media, blogs and company websites. For the potentially… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Friday, January 29th, 2010 | Tagged , , , , | 2 Comments

Writing a Business Plan

Entrepreneurs primarily think of a business plan as a necessary document to secure funding. Beyond funding, writing a business plan will help you think through your overall business model, sharpen your focus on the market, and raise up problems that need solving… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Wednesday, January 6th, 2010 | Tagged , , | Leave a comment

Rising Above the Crowd

Venture capital firms may see hundreds of presentations before selecting only a few to invest in. There are several key components to a powerful, yet comprehensive presentation. We’ve composed a list of key elements that will help you deliver your message with maximum impact. Continue reading →

Posted in Social Impact by David Capece | Friday, March 6th, 2009 | Tagged , , | 2 Comments

Business Plan: The Building Blocks

There is a myth that no one reads the business plan. There might be some truth in that, however, it is essential that you not take it to heart. In the event that an investor is interested in your business proposition, it is vital that everything they need to know about your business is in one central location. The last thing you want is a half-hearted business plan and the investor is confused as to what you’re trying to sell. The business plan is not usually bedside reading material; however, you want to be as interesting as you are thorough. Continue reading →

Posted in Startups & Innovation by David Capece | Thursday, March 5th, 2009 | Tagged , | 2 Comments

Writing a Business Plan: Executive Summary

Since the Executive Summary is a teaser, why not make it look like one? Instead of two to three pages of dense text, make it more interesting. Think Elle Woods (Reese Witherspoon, Legally Blonde) pink-scented resume. Well maybe not pink, you get the idea… Continue reading →

Posted in Social Impact by David Capece | Wednesday, March 4th, 2009 | Tagged , | 4 Comments