Tag Archives: Creative

2012 Market Trends, part IV

Trend 1-2 Trend 3-5 Trend 6-9 10. Exclusive Access The popularity of Royal-Class airport lounges and invitation-only Centurion credit cards are just two examples of modern man’s immense need for respect and privilege…This ‘exclusivity for the masses’, or “Massclusivity” can … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 23rd, 2012 | Tagged Brand, Business Development, Creative, Digital, Emerging Trends, Entertainment, Entrepreneurship, Growth, Innovation, Internet, Marketing, Strategy | Leave a comment

2012 Market Trends, part III

Trend 1-2 Trend 3-5 6. Super Healthy “Our intention is to reinvent this category in the same tonality that we have reinvented over the last 40 years the basic commodity of coffee. We see a lot of white space.” —Starbucks … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 16th, 2012 | Tagged Brand, Business Development, Creative, Digital, Emerging Trends, Entertainment, Entrepreneurship, Growth, Innovation, Internet, Marketing, Strategy | Leave a comment

2012 Market Trends, part II

Trend 1-2 3. Interactivity is Key “This ad unit takes advantage of how users interact and explore with the iPad as opposed to other digital and mobile devices.” —Dionne Colvin, national manager of media for Toyota on its new Yahoo … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 9th, 2012 | Tagged Brand, Business Development, Creative, Digital, Emerging Trends, Entertainment, Entrepreneurship, Growth, Innovation, Internet, Marketing, Strategy | Leave a comment

2012 Market Trends

Swimming in a sea of data, the Sparxoo Agency team is taking a cue from Web 3.0 to filter the noise and offer up the Top 12 Trends for 2012. Our trend summaries feature quotes, facts, and recommended reading to spark … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 2nd, 2012 | Tagged Brand, Business Development, Creative, Digital, Emerging Trends, Entrepreneurship, Growth, Innovation, Internet, Marketing, Strategy | Leave a comment

Web Site Evaluation

Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team has developed a standard process for … Continue reading →

Posted in Branding, Digital Marketing, Featured, Market Trends, Strategy & Trends by Amy Kenigsberg | Monday, August 22nd, 2011 | Tagged Brand, Branding, Business Development, Creative, Digital, Emerging Trends, Growth, Internet, Management, Marketing, Strategy | Leave a comment

Sparxoo Workshop: Applying Brand Innovation Internally

For the past 3+ years, Sparxoo has had the privelege of leading strategy assignments for major companies such as NBC, Fox Sports, Comcast, Lifetime, JP Morgan Chase, and others. We frequently lead innovation workshops and experts work-sessions to stretch thinking and spur growth. Today, for the first time, we had our own brand innovation workshop. Many firms are great at strategy, and many more at creative. We seek to be unique in our ability to integrate strategy and creative, all while focusing on making meaningful connections. Continue reading →

Posted in Branding, Strategy & Trends by David Capece | Sunday, February 27th, 2011 | Tagged Brand, Creative, Leadership, Strategy | Leave a comment

2011 Market Trends: Spontaneous Fun

Ever want to have the thrill of being a drug dealer, smuggling cargo across the border or be kidnapped by terrorists? There is an undercurrent of people that want to explore, have fun and seek new adventures and discoveries. They range from giving spontaneous gifts via text message to discovering and promoting Indie authors to being kidnapped for 24 hours. Continue reading →

Posted in Strategy & Trends by Ethan Lyon | Monday, January 24th, 2011 | Tagged Consumer, Creative, Emerging Trends, Trends | Leave a comment

Top 5 Most Innovative Social Cause Events

What sets apart for-profit and social cause events? They both require creativity, people power and a set of goals. Social cause events, however, deviate from traditional venues because they often require grass roots efforts, passion, creativity on a budget while incorporating anyone and everyone to participate and effect change.

Read more about how to create an effective event for a non-profit. Continue reading →

Posted in Strategy & Trends by Ethan Lyon | Wednesday, December 22nd, 2010 | Tagged Creative, Marketing | Leave a comment

How Insider’s Perspective Can Accelerate Innovation

Innovation can be a fickle beast. Sometimes ground-breaking ideas come at the speed of light while at other times, they trickle in at a sluggish pace. To accelerate your innovation and expand your team’s creative thinking, consider tapping into the talents of… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Thursday, July 1st, 2010 | Tagged Collaboration, Creative, Ideas, Innovation, Strategy | Leave a comment

Apple Debuts iPhone 4 – How Does it Compare?

Apple fans rejoiced Monday when Steve Jobs revealed the newest addition to the Apple family, the iPhone 4. Along with a sleek new design, the iPhone 4 boasts a number of long awaited features, like a front-facing camera, multitasking and the iPhone 4 OS. Continue reading →

Posted in Startups & Innovation by Tara Lane | Wednesday, June 9th, 2010 | Tagged Apple, Brand, Consumer, Creative, Culture, Digital, Innovation, Trends | 2 Comments

Earth View: Google Maps & Earth Enhance User Experience

Google Maps is the undoubtedly the king of online mapping. With directions for bikers, walkers, public transit users, as well as traffic and street views, Maps can get you anywhere. Now, Google is taking the Maps user experience to the next level with its… Continue reading →

Posted in Startups & Innovation by Tara Lane | Wednesday, April 28th, 2010 | Tagged Creative, Digital, Innovation | Leave a comment

Creative Briefs for Design Success

One of the great challenges is to translate business vision into creative execution. Indeed, many creative marketing projects get underway without a common set of expectations between executive leadership, marketing and creative. This can result in… Continue reading →

Posted in Startups & Innovation by David Capece | Monday, April 19th, 2010 | Tagged Creative, Strategy | Leave a comment

Pros & Cons: First Reviews of Apple’s iPad

Apple’s iPad is undoubtedly a revolutionary device. Nothing comparable has come before it, yet we anticipate — as with the iPhone and iPod — it will be an industry benchmark. How could it be a game-changer? The first round of reviews are in on the… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Thursday, April 1st, 2010 | Tagged Creative, Media, Mobile, Trends | 3 Comments

Google Reader Play: The Next Timesink?

RSS just got a stylish makeover thanks to the Google Labs team. On Wednesday, the search giant debuted the experimental Google Reader Play, giving users a brand new way to view their favorite blog feeds and recommended items from Google users… Continue reading →

Posted in Startups & Innovation by Tara Lane | Friday, March 12th, 2010 | Tagged Creative, Innovation, Internet | Leave a comment

iPad Brand Falls Short of Apple’s New Product

While some could see the benefit of the iPad’s awkward naming for its unique ability to “enable Twitter users to make the same joke over and over and over again” as The Onion believes, what amounts to a silly connection may just be that: the equivalent of technology tabloid fodder. Many belittle Apple’s nomenclature issues, but the fact that such a discussion has arisen leads one to realize something: Though name is only one ingredient in building a strong brand it can’t be ignored that name can convey not just simple messages, like the name “Pad” being used to describe Apple’s…well…pad-shaped product Continue reading →

Posted in Digital Marketing by Ethan Handel | Thursday, February 11th, 2010 | Tagged Branding, Creative, Digital, Innovation, Product, Technology | 1 Comment