Tag Archives: Culture

All You Can Do is Laugh: Comedy’s Answer to Extreme Politics

As of the past two years, right-wing political commentators have high-jacked the political conversation. Glen Beck, Fox and Friends (Steve Doocy, Gretchen Carlson, etc) and Sarah Palin have almost single-handedly created the Tea Party Movement – which is on the brink of legitimizing itself as a political party.

Read more about how comedians are the sanest voice in the room. Continue reading →

Posted in Strategy & Trends by Ethan Lyon | Monday, November 15th, 2010 | Tagged Culture, Trends | Leave a comment

Happiness is a Business Model at Zappos

Zappos CEO Tony Hsieh recently spoke to American Marketing Association Tampa Bay and shared his journey in creating Zappos, which sold to Amazon for approximately $900 million in 2009. The presentation was part of Tony Hsieh’s bus tour coinciding with the release of his best selling book, “Delivering Happiness.” At Zappos, passion and purpose are the ingredients that lead to profits. They’ve got a truly engaged team, a brand culture that embraces “weirdness” and inspired a spontaneous parade of pirates. We know you want profits, but don’t lose site of greater purpose and happiness. Your employees and customers will appreciate it.

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Posted in Strategy & Trends by David Capece | Wednesday, October 20th, 2010 | Tagged Brand, Culture, Digital, Ideas, Innovation, Internet, Leadership | 1 Comment

When Type Gets Personal—A Brand Identity Becomes Our Identity

As American’s we tend to embrace a “move forward” attitude. But both of these examples enticed me as a designer and brand strategist to look at the world of design that surrounds us to try to determine if I appreciated a brand identity for its design merits, typographic style, aesthetic application and the ability to telegraph what it stood for, or, for the history of interaction and personal memories I brought to that design.
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Posted in Digital Marketing, Featured, Market Trends by Peter Levine | Friday, October 1st, 2010 | Tagged Brand, Culture, Ideas, Luxury, Trends | Leave a comment

The Golden Wall of China

China’s nouveau riche are experiencing a Rumspringa of their own, but careful to not swing too far. The Chinese market is trying to find its prestigious identity among established luxury brands in Europe and America. In fact, many affluent Chinese reject… Continue reading →

Posted in Market Trends by Ethan Lyon | Friday, July 23rd, 2010 | Tagged Brand, Consumer, Culture, Strategy | Leave a comment

The 21st Century Empowered Consumer

I attended a “destination wedding” several years ago in Florence, Italy. A woman I knew who was also wedding guest had an emergency and had to return home to California a few days early. I overheard her on the phone with an American Airlines agent trying to rearrange her reservation. Her voice telegraphed tense frustration as she stated, “I have a full fare, first class ticket, I’m a Platinum American Airlines card holder—I belong to the Admirals Club, I have thousands of frequent flyer miles, I have an American Airlines credit card and you still can’t get me a seat on a plane out of Italy in the next day?! “ she demanded. “Where’s the Love?” It was her plea “Where’s the Love” that seized my attention. Continue reading →

Posted in Market Trends by Peter Levine | Wednesday, July 7th, 2010 | Tagged Brand, Consumer, Culture, Luxury | 1 Comment

Play Sparxoo’s New Marketing Game, Brand Maven

Challenge your branding, marketing, and social media knowledge with Sparxoo’s free online marketing trivia game, Brand Maven:

Posted in Digital Marketing by Tim | Tuesday, June 29th, 2010 | Tagged Brand, Branding, Culture, Digital, Marketing | Leave a comment

Apple Debuts iPhone 4 – How Does it Compare?

Apple fans rejoiced Monday when Steve Jobs revealed the newest addition to the Apple family, the iPhone 4. Along with a sleek new design, the iPhone 4 boasts a number of long awaited features, like a front-facing camera, multitasking and the iPhone 4 OS. Continue reading →

Posted in Startups & Innovation by Tara Lane | Wednesday, June 9th, 2010 | Tagged Apple, Brand, Consumer, Creative, Culture, Digital, Innovation, Trends | 2 Comments

Apple Facing Antitrust Charges?

April wasn’t a great month for Apple. The tech giant endured the lost iPhone 4G debacle, and CEO Steve Jobs’ strongly worded post against Adobe on Apple’s official blog has now caught the attention of the federal government. Continue reading →

Posted in Startups & Innovation by Tara Lane | Wednesday, May 5th, 2010 | Tagged Culture, influence, Mobile | Leave a comment

Examining the Indulgent: Segments, Stats, Brands, Facts

Everyone is an Indulgent. Some enjoy browsing People or In Touch in the grocery line to get the latest celebrity gossip; some splurge on a Gucci belt; some get massages in Virgin Atlantic first class or simply buy their daily vanilla skinny tall latte at… Continue reading →

Posted in Market Trends by Ethan Lyon | Wednesday, March 17th, 2010 | Tagged Brand, Consumer, Culture, Trends | Leave a comment

Examining Community Organizers: Segments, Stats, Brands, Facts

If you could guess, how many Facebook Groups are there floating around? A simple Facebook search for the term, “groups” yields over 400,000 results. Considering there are groups for people that hate Facebook’s new layout or groups exclusively for… Continue reading →

Posted in Market Trends by Ethan Lyon | Monday, March 15th, 2010 | Tagged Consumer, Culture, Trends | Leave a comment

Examining Type A Consumers: Segments, Stats, Brands, Facts

What does the lady with 30 coupons in the check out line have in common with a Twittering gear head? Both are pro-active in either searching for the best deal or building a digital network of followers. Type A individuals know what they want, and will… Continue reading →

Posted in Market Trends by Ethan Lyon | Thursday, March 11th, 2010 | Tagged Consumer, Culture, Trends | Leave a comment

Examining Beta People: Segments, Stats, Brands, Facts

Imagine riding in the NYC subway at rush hour. There is the hipster jamming out to his playlist and playing an Android app and the young socialite fashionista in “Helena” high heel open-toe platform Gucci boots. What do these worlds apart people have in… Continue reading →

Posted in Market Trends by Ethan Lyon | Thursday, March 11th, 2010 | Tagged Brand, Consumer, Culture, Innovation, Trends | Leave a comment

2010 Psychographic Trend Report

Imagine riding on a subway car. Across from you is a middle-aged woman reading Michael Crichton, next to her is a young hipster jamming out and playing a game on his Android phone, down the car is a fashionista with 4″ inch Gucci heals, and next to you a… Continue reading →

Posted in Market Trends by Ethan Lyon | Monday, March 8th, 2010 | Tagged Consumer, Culture, Marketing, Trends | Leave a comment

Miley Cyrus, Zac Efron: Oscars Appealing to Gen Y Audience

For those in the movie industry, the Academy Award is the most coveted and revered recognition of achievement — an exclusive club that often takes years to gain access to. This year’s Oscars is changing that. A quick look at the presenters and attendees for… Continue reading →

Posted in Market Trends by Tara Lane | Monday, March 8th, 2010 | Tagged Brand, Culture, Emerging Trends, Entertainment | Leave a comment

Examining Generation Z: Stats, Demographics, Segments, Predictions

Boomers, Gen X and Gen Y are ubiquitous terms among marketers. So who is Gen Z? Gen Z is also called Generation I or Generation Next. While research is limited on this pre-teen generation, many consider the Gen Z birth period between 1994 and… Continue reading →

Posted in Market Trends by Ethan Lyon | Tuesday, February 23rd, 2010 | Tagged Culture, Trends | 2 Comments

2010 Generation Trend Report

Baby Boomers are still reeling from the recessionary aftershock, Generation X is taking the reigns of their future by appointing themselves CEO, Generation Y is growing impatient for the much promised political, economic and social change and Generation… Continue reading →

Posted in Market Trends by Ethan Lyon | Monday, February 22nd, 2010 | Tagged Consumer, Culture, Digital, Emerging Trends | Leave a comment

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