All Entries Tagged With: "Digital"
Google Partners with Sony, Intel for TV Project
Google recently partnered with Sony and Intel to develop a platform aptly called Google TV. Going beyond a simple Google app, Google TV will be available through a set-top box or an Internet-capable television. Though a foray into a larger television…
Can Microsoft’s Internet Explorer 9 Lead the Next Generation of Browsers?
Microsoft recently unveiled its developer preview of IE9. If IE8 did little to curb Microsoft’s ever-sinking market share, how is IE9 going to save the day and establish leadership with the next generation of web users? Microsoft claims IE9 is “slightly faster…
Top 5 Web Analytic Tools
Marketing your brand across the web can at times seem daunting, confusing and frustrating. Are you getting the maximum impact for your dollar? Are you engaging your target audience? Beyond asking customers where they first heard of your brand…
Apple Streamlining iPhone OS for Apple TV and Other Devices?
A simple job posting by Apple last week may give us a glimpse into the tech giant’s future, as clues indicate Apple is developing the iPhone operating system for more devices. Rumors of such a new direction are sparking innovative product ideas in the…
2010 Generation Trend Report
Baby Boomers are still reeling from the recessionary aftershock, Generation X is taking the reigns of their future by appointing themselves CEO, Generation Y is growing impatient for the much promised political, economic and social change and Generation…
Is Digital Privacy an Issue?
Facebook is often harshly criticized for it’s lax approach to privacy. In fact, the social network was dodging punches in Feb. 2009 for its content licensing — outlined in the Facebook terms of service. Facebook effectively declared, “we can do anything and…
Digital Marketing & the Olympics
Now that the Super Bowl is over, it’s time to turn our attention to the ultimate sports phenomenon – that of course, is the Olympics. The 2010 Vancouver Games are being dubbed Canada’s first digital Olympics, thanks to the digital technology and new…
iPad Brand Falls Short of Apple’s New Product
While some could see the benefit of the iPad’s awkward naming for its unique ability to “enable Twitter users to make the same joke over and over and over again” as The Onion believes, what amounts to a silly connection may just be that: the equivalent of technology tabloid fodder. Many belittle Apple’s nomenclature issues, but the fact that such a discussion has arisen leads one to realize something: Though name is only one ingredient in building a strong brand it can’t be ignored that name can convey not just simple messages, like the name “Pad” being used to describe Apple’s…well…pad-shaped product
Google Buzz for Gmail: Bad for Wave?
When Google Wave debuted last Fall, hopes were high that it would become the future of e-mail and online communication. Everyone was eager to get their invitation and start waving. Whether it was lack of understanding or loss of interest, the…
Celebrating Sparxoo’s 1-Year Anniversary
Amid the 2009 rollercoaster ride of tea parties, balloon boys, sex scandals, bailouts and war, the Sparxoo blog went on-line. Since then, we have discovered cutting edge trends in luxury, technology and culture, spoken with future marketing leaders, such as…
Community Mobilization with FourSquare & Meetup.com
“A reason we may be seeing a growth in networking is because of its use in terms of stabilizing relationships, understanding business climates, overcoming challenges or exchanging off-the-record information in an informal environment,” Mandy…
Can Another Social Network Rival Facebook?
Mark Zuckerberg sent a message to all Facebook users announcing that the social network reached an astounding 350 million users — more than doubling it’s numbers from just over a year ago. “When it comes to social networks, history has shown that it’s hard to…
Epinions, Boing Boing Illustrates Rise in Transparent Brands
With access to more information than ever before, consumers can be savvier buyers. We have the power to make more informed decisions through online tools, such as Google. More importantly, we’re able to better trust our judgment, and go with our…
Best Buy, Snipi & Next Tag Usher-In Recessionista Chic
“The recession has been a painful ‘rite of passage’ that has caused people to re-evaluate themselves and what they want out of life,” said Robbie Blinkoff, founder of the Baltimore-based Context-Based Research Group. Without question, the recession…
Apple’s iPhone Allows VoIP Internet Calls with Fring and iCall
Though the iPad has dominated online discussion and social media blogs this week, there was one announcement made at the recent Apple event that has been seemingly overlooked. On Wednesday, Apple has changed its strict iPhone developer policies…
What do Tweetups & Polaroid Have in Common?
The rise in digital media and technology has definitely given us many advantages over the last decade. Entrepreneurs can run an entire business using only a smartphone and a laptop. But is all of this change for the better? Do we lose something when things go…
War of the Tablets: Apple’s iPad, Amazon’s Kindle & Microsoft’s Slate
Apple is going to be a major competitor in the tablet market with its much-anticipated, iPad. Apple, Amazon and Microsoft are vying for market leadership in what is “expected to be the PC industry’s hot new category for 2010,” writes Information Week.
Using LinkedIn & Twitter to Build a Digital Reputation
Seth Godin is the marketing guru, Guy Kawasaki is the entrepreneur, Chris Brogan is the social media master and Dan Schwabel is the personal branding leader. Each of these enterprising individuals spent years crafting their reputation as thought leaders…
Groupon & Kiva: Building on the Crowd
The phrase “following the crowd” has always had a negative connotation. Nobody wants to think of themselves as a lemming or, that their efforts are an inconsequential “drop in the bucket.” With the advent of the internet, though, crowdsourcing has…
Digital Influence with Arianna Huffington & Perez Hilton
Influencers can be found on nearly every medium — online, through mass media, and through face-to-face contact. The newest influencers in the digital space have been empowered by new digital tools and are strategizing ways to make an impact on digital…
