All Entries Tagged With: "Digital"
Effective Link Building on External Sites
Link building on external sites, whether it’s through article directories, video platforms or blog directories, can increase “link juice” and drive traffic to your site. The more high quality your “link juice,” the higher Google…
Optimizing Content Using Keywords
SEO strategies and tips vary from one SEO blog to the next. Regardless, the more SEO strategies you can incorporate into your internet marketing efforts, the better. Our expert team of SEO marketers gathered…
Facebook Launches Questions: A New Q&A Feature
Facebook unveiled the beta version of its new Q&A feature, Questions, on Wednesday. Questions appears as “Ask Questions” on the website, though it is not available to all users at this point. The new Facebook product feature taps into the collective knowledge of its half a billion users to create a more social version of Yahoo! Answers and Wikipedia and is a great example of…
Facebook and Amazon Partner for Web Shopping 3.0
Facebook and Amazon announced today a new partnership that integrates Facebook Connect into Amazon shopping. Facebook users will be able to purchase products for their friends on Amazon and the e-commerce site will be able to show product…
Marketing Analysis Builds Market Intelligence
“An investment in knowledge pays the best interest,” writes Benjamin Franklin. For marketers, marketing research and analysis is an investment that pays off. Build your market intelligence from the basics (market scan and brand audit), to more advanced research (customer and product analysis). Once you’ve implemented a marketing campaign it, too, requires analysis to…
Clients Seek Winning Digital Marketing Agency
Digital marketing was the number one (69 percent) ranked marketing tactic most sought by clients, according to an AdWeek survey of 184 marketing clients from companies including AT&T, Dunkin’ Brands, Merck, MetLife and Revlon. In fact, digital marketing is…
SEO Tips For the Digital Marketer
If you are serious about Internet as a traffic driving channel, there’s a pretty good economic argument for search engine optimization. As part of our SEO immersion we are constantly learning from other experts and reading great tips.
1. Select Key Words: There is an art and a science to selecting key words. You’ll need to get into the mindset of potential customers who are searching for your products and services and then develop a list of key search words. You can use a free Google search tool, free tools on SEOBook.com, or a paid discovery tool such as KeyWordDiscovery.com which has a free trial and is $70 per month for a subscription.
Strategy for Finding Prospects, Building Relationships & Making the Sale
There could be 10,500 potential sales leads, but which should you pursue? Finding prospects can be challenging without clear direction and guidance. Before you start prospect outreach by blasting e-mails, it’s critical to develop a strategy to ensure you’re…
The Power & Influence of Social Media: Shifting Consumer Behaviors
Social media has had explosive growth as a “trustworthy source” because so many individuals look to social media in their personal life, work life, and everyday life. From Facebook to Twitter, and LinkedIn to Evernote, we’re constantly surrounded by family, friends, colleagues and acquaintances that rely heavily on social media sources as their primary sources for information and relevant content. So, the next important question to ask is: Will this be the end of traditional media, and is it dead? “Dead” might not be the word. “Dying” might best reflect what’s truly happening with traditional media outlets.
Mercedes Gets Profitable Through Customer Intimacy
Mercedes’ iconic three-pointed star symbolizes the auto manufacturer’s mobility on land, water, and in the air. Given its recent marketing efforts, the prestige car brand might want to add another point to its skill-set: digital mobility. Mercedes…
Google Revises its Social Strategy with Google Me
It all started with a single tweet. Digg co-founder Kevin Rose tweeted that Google is planning to launch its own social network, a viable competitor to Facebook. Within hours, the Internet was buzzing with news of Google Me, the rumored name of this new network.
Play Sparxoo’s New Marketing Game, Brand Maven
Challenge your branding, marketing, and social media knowledge with Sparxoo’s free online marketing trivia game, Brand Maven:
Whose Game Is This Anyway? What Happens When the Actual Starbucks Barista Becomes Mayor?
Foursquare’s partnership with Starbucks is giving the game even more mainstream exposure but also leading to the kinds of stakeholder complications I discuss in my recent posting about Facebook. The dilemma outlined in a recent article is this…
eBay Innovates in Mobile E-Commerce with RedLaser Acquisition
Internet auction giant eBay has just acquired the popular iPhone app RedLaser. The application allows users to scan barcodes to uncover more information about products, and compare price points at nearby locations. With eBay backing the application, eBay results will now pop up in these search results, offering users another outlet to not only compare [...]
Microsoft Launches Bing Entertainment
Riding on news of Google’s new online music store, Microsoft’s Bing is making updates of its own. The search engine that could has finally caught up to Google in search quality, and now wants to entertain. Bing’s strategy is to contain users within the site by…
Google to Launch its Own Digital Music Service
The digital music market is about to grow in a big way. The Wall Street Journal just confirmed Google’s plans to roll out a digital music download and subscription service, to be up and running by 2011.
California Considers Advertising on Electronic License Plates
Advertisers have displayed their messages nearly everywhere — from billboards to zeppelins and t-shirts to tattoos. California, the home of tech innovators such as Google and Apple, might offer a new medium to advertise: electronic license plates. It is California’s latest effort to create jobs and fix its $19 b budget deficit. The idea might just be a win-win for California and its…
How to Use Social Media to Improve Your Health
Unlike VHS, social media enables users to peel back the layers of information to discover the best possible solution — from expert advice to finding a human connection to help cope with illness. How has the health and wellness adapted to web 2.0…
The Rising 3D Trend in Entertainment
At this week’s E3 Expo in Los Angeles, Nintendo introduced its newest gaming device – the Nintendo 3DS – a product that is already garnering positive buzz and attention around the Web. The 3DS is the latest addition to a small but growing set of products in tech, and part of a much larger and rising trend in entertainment – 3D.
Using Social Media to Rally Support for Politicians
“Politics is about conversation, and personal, face-to-face interaction is still the foundation of that, especially at the local level… broadening my overall efforts to engage with the community I represent,” writes NY State Assemblyman Micah Kellner (D) to…
