Tag Archives: Digital

Search Marketing Tips to Improve Search Results

According to a study conducted by Econsultancy, spending in the North American Search Engine Marketing sector is projected to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. At Sparxoo, we have written about search marketing … Continue reading →

Posted in Featured by Amy Kenigsberg | Monday, February 6th, 2012 | Tagged Branding, Business Development, Digital, Emerging Trends, Growth, Innovation, Internet, Marketing, Media, Mobile, Social Media, Value | Leave a comment

2012 Market Trends, part IV

Trend 1-2 Trend 3-5 Trend 6-9 10. Exclusive Access The popularity of Royal-Class airport lounges and invitation-only Centurion credit cards are just two examples of modern man’s immense need for respect and privilege…This ‘exclusivity for the masses’, or “Massclusivity” can … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 23rd, 2012 | Tagged Brand, Business Development, Creative, Digital, Emerging Trends, Entertainment, Entrepreneurship, Growth, Innovation, Internet, Marketing, Strategy | Leave a comment

2012 Market Trends, part III

Trend 1-2 Trend 3-5 6. Super Healthy “Our intention is to reinvent this category in the same tonality that we have reinvented over the last 40 years the basic commodity of coffee. We see a lot of white space.” —Starbucks … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 16th, 2012 | Tagged Brand, Business Development, Creative, Digital, Emerging Trends, Entertainment, Entrepreneurship, Growth, Innovation, Internet, Marketing, Strategy | Leave a comment

2012 Market Trends, part II

Trend 1-2 3. Interactivity is Key “This ad unit takes advantage of how users interact and explore with the iPad as opposed to other digital and mobile devices.” —Dionne Colvin, national manager of media for Toyota on its new Yahoo … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 9th, 2012 | Tagged Brand, Business Development, Creative, Digital, Emerging Trends, Entertainment, Entrepreneurship, Growth, Innovation, Internet, Marketing, Strategy | Leave a comment

2012 Market Trends

Swimming in a sea of data, the Sparxoo Agency team is taking a cue from Web 3.0 to filter the noise and offer up the Top 12 Trends for 2012. Our trend summaries feature quotes, facts, and recommended reading to spark … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 2nd, 2012 | Tagged Brand, Business Development, Creative, Digital, Emerging Trends, Entrepreneurship, Growth, Innovation, Internet, Marketing, Strategy | Leave a comment

How to Design a Web Site

How to design a web site? That’s a common question as web sites are increasingly a central communication point to customers and prospects. When deciding how to design a web site, remember that great web design blends art, technology, and … Continue reading →

Posted in Digital Marketing, Featured by Amy Kenigsberg | Wednesday, November 9th, 2011 | Tagged Branding, Digital, web design | Leave a comment

Words of Inspiration for the Digital Marketer

Technology and consumer expectations change daily; the digital marketer must adapt accordingly.. These industry leaders offer invaluable wisdom to digital marketers who strive to remain nimble and innovative in the evolving online marketplace. “Customer experience is the new … Continue reading →

Posted in Digital Marketing, Featured, Startups & Innovation by Kristin Masters | Thursday, October 13th, 2011 | Tagged Branding, Digital, Innovation, Marketing, Trends | Leave a comment

Web Site Evaluation

Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team has developed a standard process for … Continue reading →

Posted in Branding, Digital Marketing, Featured, Market Trends, Strategy & Trends by Amy Kenigsberg | Monday, August 22nd, 2011 | Tagged Brand, Branding, Business Development, Creative, Digital, Emerging Trends, Growth, Internet, Management, Marketing, Strategy | Leave a comment

How Amazon is Trying to Be the Center of the E-Commerce Universe

When Jeff Bezos founded Amazon.com in 1994, could he have imagined how the company’s gravitational pull would make it the center of the e-commerce universe? The company conquered the online sales of goods from CDs to groceries, is partnering with social media giant, Facebook, essentially created the e-book market and most recently has its sights on the video rental space — the next chapter in its quest to be the center of the online retail space. Continue reading →

Posted in Featured, Strategy & Trends by Ethan Lyon | Monday, May 23rd, 2011 | Tagged Consumer, Digital | Leave a comment

Consumer Stats in Digital Shopping

The internet and mobile devices have undoubtedly changed the how consumers learn about new products and inform buying decisions. Mobile devices, in particular, are merging the in-store shopping experience with the digital world through internet connectivity, coupon apps, social networking sites and numerous other ways being cooked-up in entrepreneur tech labs. Continue reading →

Posted in Digital Marketing, Strategy & Trends by Ethan Lyon | Monday, March 21st, 2011 | Tagged Consumer, Digital, Emerging Trends | Leave a comment

Tips to Advertise on Mobile Devices

Mobile ad spending in the US is one of the fastest growing marketing sectors. With explosive smartphone growth and buzz surrounding rock-star-status devices, such as the iPhone, Blackberry and Google’s Android platform, it’s no surprise mobile advertising is surging. In 2010, mobile advertising grew by 79 percent to $743.1 million and is anticipated to break $1 billion in 2011. Continue reading →

Posted in Digital Marketing by Ethan Lyon | Monday, February 21st, 2011 | Tagged Digital, Marketing, Mobile | Leave a comment

Tips to Build Trust Online

It takes less than a second for people to differentiate between friend and foe. It’s an evolutionary trait that used to help us from being killed and now it helps us avoid spammy sites (quite a leap, huh?). As designers and digital marketers, we must instill trust immediately to keep users on the webpage and convert or otherwise engage them. So how can we instill build instant trust? Continue reading →

Posted in Digital Marketing by Ethan Lyon | Friday, February 18th, 2011 | Tagged Brand, Digital, Marketing | Leave a comment

2011 Market Trends: Brand Me

What are the top search results for your name? If it’s a link to a MySpace pic of you drunk at a college frat party 5 years ago, you might want to spend time modifying your image before applying to jobs. The same goes for CEOs, other executive leaders and politicians. Personal branding, as expert Dan Schwabel can attest, is becoming a necessity as competition for jobs, new business and voters intensifies. Continue reading →

Posted in Branding, Strategy & Trends by Ethan Lyon | Friday, January 21st, 2011 | Tagged Brand, Digital, Trends | Leave a comment

2011 Market Trends: First Class Service

Checking into a Doubletree for holiday discounts, logging into a cocktail lounge, a key-chain with a lifetime of exclusive offers are just a few novel ways brands are making consumers feel uniquely cared for. VIP is usually synonymous with high-brow luxury, but more “economy” brands are leveraging technology and consumers’ desire to feel distinct from their peers. Here are several cutting-edge luxury and economy brands thinking outside of the box to make their clientele feel like Very Important People. Continue reading →

Posted in Strategy & Trends by Ethan Lyon | Wednesday, January 19th, 2011 | Tagged Branding, Digital, Emerging Trends, Trends | Leave a comment

11 Market Trends for 2011

As we enter 2011, there are seeds of renewed optimism. Consumer confidence is off its lows and a new consumer is emerging, one who will pursue wants and needs on her own terms. In response to tomorrow’s consumer, creative and business-savvy entrepreneurs are innovating to form volunteer mobs, crowdsource maintenance of local waterways and much more. Below, we share 11 Market Trends for 2011, with a bonus trend at the end!

Social Media Strategies: How to Engage the New Consumer

Now more than ever consumers are purchasing with a purpose. In the fourth annual Edelman goodpurpose® Study, experts indicate that what consumers want goes beyond just form and function to include a positive community impact.

As a business leader, are you doing the best job possible to develop sales if you focus on innovation, design, and brand loyalty? Not really. According to the study, nearly half (47%) of respondents said that social purpose ranks higher than brand loyalty and design and innovation as a purchase motivator. In addition, another recent PRWeek/Barkley Cause Survey suggests that a full 88 percent of American men say it’s crucial for a brand to support a social cause. Continue reading →

Posted in Digital Marketing, Strategy & Trends by Guest Author | Monday, December 20th, 2010 | Tagged Brand, Digital, social cause, Social Media, social mission, Strategy, Trends | Leave a comment

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