Branding, Social Media, Digital Marketing | Sparxoo » Digital

Search Marketing Tips to Improve Search Results

Amy Kenigsberg — Mon, 06 Feb 2012 17:52:25 +0000

According to a study conducted by Econsultancy, spending in the North American Search Engine Marketing sector is projected to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. At Sparxoo, we have written about search marketing … Continue reading →

2012 Market Trends, part IV

Adrienne Morgan — Mon, 23 Jan 2012 12:15:54 +0000

Trend 1-2 Trend 3-5 Trend 6-9 10. Exclusive Access The popularity of Royal-Class airport lounges and invitation-only Centurion credit cards are just two examples of modern man’s immense need for respect and privilege…This ‘exclusivity for the masses’, or “Massclusivity” can … Continue reading →

2012 Market Trends, part III

Adrienne Morgan — Mon, 16 Jan 2012 13:52:54 +0000

Trend 1-2 Trend 3-5 6. Super Healthy “Our intention is to reinvent this category in the same tonality that we have reinvented over the last 40 years the basic commodity of coffee. We see a lot of white space.” —Starbucks … Continue reading →

2012 Market Trends, part II

Adrienne Morgan — Mon, 09 Jan 2012 19:26:44 +0000

Trend 1-2 3. Interactivity is Key “This ad unit takes advantage of how users interact and explore with the iPad as opposed to other digital and mobile devices.” —Dionne Colvin, national manager of media for Toyota on its new Yahoo … Continue reading →

2012 Market Trends

Adrienne Morgan — Mon, 02 Jan 2012 19:09:56 +0000

Swimming in a sea of data, the Sparxoo Agency team is taking a cue from Web 3.0 to filter the noise and offer up the Top 12 Trends for 2012. Our trend summaries feature quotes, facts, and recommended reading to spark … Continue reading →

How to Design a Web Site

Amy Kenigsberg — Wed, 09 Nov 2011 21:00:56 +0000

How to design a web site? That’s a common question as web sites are increasingly a central communication point to customers and prospects. When deciding how to design a web site, remember that great web design blends art, technology, and … Continue reading →

Why Marketers Are Implementing Internet Video into Their Online Campaigns

Kristin Masters — Wed, 02 Nov 2011 16:55:12 +0000

By Andy Havard, Marketing Executive Andy is a Marketing Executive at Skeleton Productions, a UK based Internet video production company.With a network of 3,000 filmmakers, Skeleton Productions is able to deliver professional, engaging videos to clients around the world, to … Continue reading →

Klout Score Updates Affect Digital Marketers’ Strategy

Kristin Masters — Mon, 31 Oct 2011 12:22:16 +0000

Check your Klout score lately? As you’ve probably heard, Klout took a lesson from Google and updated its algorithm this week. Many power users are disgruntled with the changes, which negatively impacted their scores. But there are plenty of reasons … Continue reading →

Words of Inspiration for the Digital Marketer

Kristin Masters — Fri, 14 Oct 2011 00:10:10 +0000

Technology and consumer expectations change daily; the digital marketer must adapt accordingly.. These industry leaders offer invaluable wisdom to digital marketers who strive to remain nimble and innovative in the evolving online marketplace. “Customer experience is the new … Continue reading →

Web Site Evaluation

Amy Kenigsberg — Mon, 22 Aug 2011 07:00:11 +0000

Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team has developed a standard process for … Continue reading →

How Amazon is Trying to Be the Center of the E-Commerce Universe

Ethan Lyon — Mon, 23 May 2011 18:05:53 +0000

When Jeff Bezos founded Amazon.com in 1994, could he have imagined how the company's gravitational pull would make it the center of the e-commerce universe? The company conquered the online sales of goods from CDs to groceries, is partnering with social media giant, Facebook, essentially created the e-book market and most recently has its sights on the video rental space -- the next chapter in its quest to be the center of the online retail space. Continue reading →

Consumer Stats in Digital Shopping

Ethan Lyon — Mon, 21 Mar 2011 10:36:13 +0000

The internet and mobile devices have undoubtedly changed the how consumers learn about new products and inform buying decisions. Mobile devices, in particular, are merging the in-store shopping experience with the digital world through internet connectivity, coupon apps, social networking sites and numerous other ways being cooked-up in entrepreneur tech labs. Continue reading →

Charitable Giving Stats (2008 – 2011)

Ethan Lyon — Fri, 04 Mar 2011 13:07:26 +0000

In 2009, we saw charitable donations fall by 6 percent from the year before to $228.5 billion. Analysts attribute this fall to the recession, but as we continue to emerge from it, experts agree charitable donations will rebound in 2010 by up to 4.5 percent. Continue reading →

Tips to Advertise on Mobile Devices

Ethan Lyon — Mon, 21 Feb 2011 14:24:28 +0000

Mobile ad spending in the US is one of the fastest growing marketing sectors. With explosive smartphone growth and buzz surrounding rock-star-status devices, such as the iPhone, Blackberry and Google’s Android platform, it’s no surprise mobile advertising is surging. In 2010, mobile advertising grew by 79 percent to $743.1 million and is anticipated to break $1 billion in 2011. Continue reading →

Tips to Build Trust Online

Ethan Lyon — Fri, 18 Feb 2011 14:06:51 +0000

It takes less than a second for people to differentiate between friend and foe. It’s an evolutionary trait that used to help us from being killed and now it helps us avoid spammy sites (quite a leap, huh?). As designers and digital marketers, we must instill trust immediately to keep users on the webpage and convert or otherwise engage them. So how can we instill build instant trust? Continue reading →

20 Key Stats in Ecommerce and Social Media

Ethan Lyon — Wed, 02 Feb 2011 11:58:52 +0000

Ad spending has reached nearly $450 billion per year and the fastest growth areas in digital are social media and ecommerce. In 2010, we saw the rise of flash sale sites, such as HauteLook and Rue La La and the discount site Groupon. Social media and saving sites were the talk of 2010 and here are the stats to prove it... Continue reading →

2011 Market Trends: Brand Me

Ethan Lyon — Fri, 21 Jan 2011 13:18:54 +0000

What are the top search results for your name? If it’s a link to a MySpace pic of you drunk at a college frat party 5 years ago, you might want to spend time modifying your image before applying to jobs. The same goes for CEOs, other executive leaders and politicians. Personal branding, as expert Dan Schwabel can attest, is becoming a necessity as competition for jobs, new business and voters intensifies. Continue reading →

2011 Market Trends: First Class Service

Ethan Lyon — Wed, 19 Jan 2011 13:31:49 +0000

Checking into a Doubletree for holiday discounts, logging into a cocktail lounge, a key-chain with a lifetime of exclusive offers are just a few novel ways brands are making consumers feel uniquely cared for. VIP is usually synonymous with high-brow luxury, but more “economy” brands are leveraging technology and consumers’ desire to feel distinct from their peers. Here are several cutting-edge luxury and economy brands thinking outside of the box to make their clientele feel like Very Important People. Continue reading →

11 Market Trends for 2011

Ethan Lyon — Wed, 05 Jan 2011 11:51:42 +0000

As we enter 2011, there are seeds of renewed optimism. Consumer confidence is off its lows and a new consumer is emerging, one who will pursue wants and needs on her own terms. In response to tomorrow's consumer, creative and business-savvy entrepreneurs are innovating to form volunteer mobs, crowdsource maintenance of local waterways and much more. Below, we share 11 Market Trends for 2011, with a bonus trend at the end!

Social Media Strategies: How to Engage the New Consumer

Guest Author — Mon, 20 Dec 2010 19:33:11 +0000

Now more than ever consumers are purchasing with a purpose. In the fourth annual Edelman goodpurpose® Study, experts indicate that what consumers want goes beyond just form and function to include a positive community impact. As a business leader, are you doing the best job possible to develop sales if you focus on innovation, design, and brand loyalty? Not really. According to the study, nearly half (47%) of respondents said that social purpose ranks higher than brand loyalty and design and innovation as a purchase motivator. In addition, another recent PRWeek/Barkley Cause Survey suggests that a full 88 percent of American men say it’s crucial for a brand to support a social cause. Continue reading →