The Archives.

2
Nov 2011

Why Marketers Are Implementing Internet Video into Their Online Campaigns

in Digital Marketing Strategy & Trends   |   by Guest Author   |   No Comments   |  
By Andy Havard, Marketing Executive Andy is a Marketing Executive at Skeleton Productions, a UK based Internet video production company.With a network of 3,000 filmmakers, Skeleton Productions is able to deliver professional, engaging videos...

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31
Oct 2011

Klout Score Updates Affect Digital Marketers’ Strategy

in Digital Marketing Strategy & Trends   |   by Guest Author   |   No Comments   |  
Check your Klout score lately? As you’ve probably heard, Klout took a lesson from Google and updated its algorithm this week. Many power users are disgruntled with the changes, which negatively impacted their scores....

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13
Oct 2011

Words of Inspiration for the Digital Marketer

in Digital Marketing Strategy & Trends   |   by Guest Author   |   No Comments   |  
Technology and consumer expectations change daily; the digital marketer must adapt accordingly.. These industry leaders offer invaluable wisdom to digital marketers who strive to remain nimble and innovative in the evolving online marketplace.  ...

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22
Aug 2011

Web Site Evaluation

in Branding Digital Marketing Strategy & Trends   |   by Amy Kenigsberg   |   No Comments   |  
Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team...

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23
May 2011

How Amazon is Trying to Be the Center of the E-Commerce Universe

in Strategy & Trends   |   by Ethan Lyon   |   No Comments   |  
When Jeff Bezos founded Amazon.com in 1994, could he have imagined how the company's gravitational pull would make it the center of the e-commerce universe? The company conquered the online sales of goods from...

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21
Mar 2011

Consumer Stats in Digital Shopping

in Digital Marketing Strategy & Trends   |   by Ethan Lyon   |   No Comments   |  
The internet and mobile devices have undoubtedly changed the how consumers learn about new products and inform buying decisions. Mobile devices, in particular, are merging the in-store shopping experience with the digital world through...

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4
Mar 2011

Charitable Giving Stats (2008 – 2011)

in Strategy & Trends   |   by Ethan Lyon   |   No Comments   |  
In 2009, we saw charitable donations fall by 6 percent from the year before to $228.5 billion. Analysts attribute this fall to the recession, but as we continue to emerge from it, experts agree...

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21
Feb 2011

Tips to Advertise on Mobile Devices

in Digital Marketing   |   by Ethan Lyon   |   No Comments   |  
Mobile ad spending in the US is one of the fastest growing marketing sectors. With explosive smartphone growth and buzz surrounding rock-star-status devices, such as the iPhone, Blackberry and Google’s Android platform, it’s no...

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18
Feb 2011

Tips to Build Trust Online

in Digital Marketing   |   by Ethan Lyon   |   No Comments   |  
It takes less than a second for people to differentiate between friend and foe. It’s an evolutionary trait that used to help us from being killed and now it helps us avoid spammy sites...

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2
Feb 2011

20 Key Stats in Ecommerce and Social Media

in Digital Marketing Strategy & Trends   |   by Ethan Lyon   |   No Comments   |  
Ad spending has reached nearly $450 billion per year and the fastest growth areas in digital are social media and ecommerce. In 2010, we saw the rise of flash sale sites, such as HauteLook...

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