Tag Archives: Emerging Trends

Search Marketing Tips to Improve Search Results

According to a study conducted by Econsultancy, spending in the North American Search Engine Marketing sector is projected to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. At Sparxoo, we have written about search marketing … Continue reading →

Posted in Featured by Amy Kenigsberg | Monday, February 6th, 2012 | Tagged Branding, Business Development, Digital, Emerging Trends, Growth, Innovation, Internet, Marketing, Media, Mobile, Social Media, Value | Leave a comment

2012 Market Trends, part IV

Trend 1-2 Trend 3-5 Trend 6-9 10. Exclusive Access The popularity of Royal-Class airport lounges and invitation-only Centurion credit cards are just two examples of modern man’s immense need for respect and privilege…This ‘exclusivity for the masses’, or “Massclusivity” can … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 23rd, 2012 | Tagged Brand, Business Development, Creative, Digital, Emerging Trends, Entertainment, Entrepreneurship, Growth, Innovation, Internet, Marketing, Strategy | Leave a comment

2012 Market Trends, part III

Trend 1-2 Trend 3-5 6. Super Healthy “Our intention is to reinvent this category in the same tonality that we have reinvented over the last 40 years the basic commodity of coffee. We see a lot of white space.” —Starbucks … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 16th, 2012 | Tagged Brand, Business Development, Creative, Digital, Emerging Trends, Entertainment, Entrepreneurship, Growth, Innovation, Internet, Marketing, Strategy | Leave a comment

2012 Market Trends, part II

Trend 1-2 3. Interactivity is Key “This ad unit takes advantage of how users interact and explore with the iPad as opposed to other digital and mobile devices.” —Dionne Colvin, national manager of media for Toyota on its new Yahoo … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 9th, 2012 | Tagged Brand, Business Development, Creative, Digital, Emerging Trends, Entertainment, Entrepreneurship, Growth, Innovation, Internet, Marketing, Strategy | Leave a comment

2012 Market Trends

Swimming in a sea of data, the Sparxoo Agency team is taking a cue from Web 3.0 to filter the noise and offer up the Top 12 Trends for 2012. Our trend summaries feature quotes, facts, and recommended reading to spark … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 2nd, 2012 | Tagged Brand, Business Development, Creative, Digital, Emerging Trends, Entrepreneurship, Growth, Innovation, Internet, Marketing, Strategy | Leave a comment

Web Site Evaluation

Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team has developed a standard process for … Continue reading →

Posted in Branding, Digital Marketing, Featured, Market Trends, Strategy & Trends by Amy Kenigsberg | Monday, August 22nd, 2011 | Tagged Brand, Branding, Business Development, Creative, Digital, Emerging Trends, Growth, Internet, Management, Marketing, Strategy | Leave a comment

Health & Wellness in the Food & Beverage Industry

John Oliver, the British comedian, during his Terrifying Times tour detailed at what point the Chinese will become a threat to the United States. It didn’t have to do with GDP, debt or urban development. The point at which the US seeds its #1 status to China is when a grill that can float in a pool sells like hot cakes. In other words, the US will lose when the Chinese buy dumber crap. Continue reading →

Posted in Featured by Ethan Lyon | Thursday, July 7th, 2011 | Tagged Emerging Trends, Food & Beverage, Trends | Leave a comment

Consumer Stats in Digital Shopping

The internet and mobile devices have undoubtedly changed the how consumers learn about new products and inform buying decisions. Mobile devices, in particular, are merging the in-store shopping experience with the digital world through internet connectivity, coupon apps, social networking sites and numerous other ways being cooked-up in entrepreneur tech labs. Continue reading →

Posted in Digital Marketing, Strategy & Trends by Ethan Lyon | Monday, March 21st, 2011 | Tagged Consumer, Digital, Emerging Trends | Leave a comment

2011 Market Trends: Brilliant Blend

“I wish I could find a healthy alternative to Captain Crunch.” “I wish I could try that watch on before I spend $120.” Oh, the plight of the consumer. Entrepreneurs are merging the digital and real worlds to find creative and innovative solutions to these problems. From digital dressing rooms, to augmented reality watches to digital piggy banks, innovative entrepreneurs are developing products that create a more intuitive user experience. Continue reading →

Posted in Strategy & Trends by Ethan Lyon | Friday, January 28th, 2011 | Tagged Emerging Trends, Trends | Leave a comment

2011 Market Trends: Brain Candy

Innovative companies are leveraging augmented reality to teach astronomy, combining food with learning, developing adaptive algorithms that understand individual learning preferences and expanding upon Mrs. Frizzle’s Magic Schoolbus. New education initiatives are helping children, high-schoolers, college students and graduates learn in ways that are most conducive their individual learning patterns. It’s about injecting creativity into education, whether manifested in technology or more traditional, person-to-person environments. Continue reading →

Posted in Strategy & Trends by Ethan Lyon | Wednesday, January 26th, 2011 | Tagged Brand, Emerging Trends, Trends | Leave a comment

2011 Market Trends: Spontaneous Fun

Ever want to have the thrill of being a drug dealer, smuggling cargo across the border or be kidnapped by terrorists? There is an undercurrent of people that want to explore, have fun and seek new adventures and discoveries. They range from giving spontaneous gifts via text message to discovering and promoting Indie authors to being kidnapped for 24 hours. Continue reading →

Posted in Strategy & Trends by Ethan Lyon | Monday, January 24th, 2011 | Tagged Consumer, Creative, Emerging Trends, Trends | Leave a comment

2011 Market Trends: Tailored for Me

Consumers are dictating what they see and when they see it, which makes product and service customization a natural next step. Consumers want to blend their creativity with purchases and define products as uniquely made for them. Customization is permeating, not just in consumer industries, but in all aspects of business — from the client meetings to finding new relationships and even solving that terrible conundrum of finding the perfect pair of jeans. Continue reading →

Posted in Strategy & Trends by Ethan Lyon | Thursday, January 20th, 2011 | Tagged Emerging Trends, Trends | Leave a comment

2011 Market Trends: First Class Service

Checking into a Doubletree for holiday discounts, logging into a cocktail lounge, a key-chain with a lifetime of exclusive offers are just a few novel ways brands are making consumers feel uniquely cared for. VIP is usually synonymous with high-brow luxury, but more “economy” brands are leveraging technology and consumers’ desire to feel distinct from their peers. Here are several cutting-edge luxury and economy brands thinking outside of the box to make their clientele feel like Very Important People. Continue reading →

Posted in Strategy & Trends by Ethan Lyon | Wednesday, January 19th, 2011 | Tagged Branding, Digital, Emerging Trends, Trends | Leave a comment

2011 Market Trends: Recognize and Reward Me

Exchanging $50 for a shirt you really really want is a fair trade, right? Not exactly. Some consumers are seeking more from brands than a simple exchange of currency for goods. Yes, loyalty programs, such as a free cup of coffee for every 10 you drink, have been around forever. But that might not be enough. Brands are pushing their creativity to develop fun, exciting new ways to give consumers a pat on the back to say, “Thank you, you’re really special.” A designer brand is rewarding fans willing to pass on happy blog comments with merch, FourSquare-like companies rewarding top contributors with branded gear, and vending machines are rewarding mental agility. Continue reading →

Posted in Digital Marketing, Strategy & Trends by Ethan Lyon | Monday, January 17th, 2011 | Tagged Consumer, Emerging Trends, Trends | 1 Comment

2011 Market Trends: True Vitality

What does it mean to be sustainable? Is it about buying a Toyota Prius, eating whole grain, shopping locally, or buying used clothing? Integrating a sustainable mission into your business, purchases or diet is all in an effort to increase the longevity of our bodies, communities, companies and environment. More and more, consumers and companies are injecting creativity and innovation into their pursuit of longevity, by creating business models and lifestyles with a focus on sustainability — whether that’s extending the life-cycle of clothing, introducing fresh, greenery to advertising or cleaning up a polluted emotional environment. Continue reading →

Posted in Strategy & Trends by Ethan Lyon | Wednesday, January 12th, 2011 | Tagged Emerging Trends, Trends | Leave a comment

2011 Market Trends: Good Values

How do you find a real superhero? How do you get a well of volunteers? How do you increase communication and commerce in economically depressed areas of the world? These are questions creative and enterprising entrepreneurs are answering with new business models and an underlying set of good values. By encouraging young people to volunteer, recognizing good-doers and go-getters, entrepreneurs and everyday individuals are paying forward and re-enforcing good values for generations to come.

The Luxury of Once-In-A-Lifetime Experiences

You are assigned a mission in which you will train with former M16 agents. Your journey will take you around the world where you must complete challenging tasks that require both brains and brawn. Do you wish to accept? Many high net worth… Continue reading →

Posted in Featured by Ethan Lyon | Tuesday, July 27th, 2010 | Tagged Brand, Consumer, Emerging Trends, Trends | Leave a comment

eBay Innovates in Mobile E-Commerce with RedLaser Acquisition

Internet auction giant eBay has just acquired the popular iPhone app RedLaser. The application allows users to scan barcodes to uncover more information about products, and compare price points at nearby locations. With eBay backing the application, eBay results will … Continue reading →

Posted in Startups & Innovation by Tara Lane | Friday, June 25th, 2010 | Tagged Brand, Business Development, Digital, Emerging Trends, Growth, Innovation, Internet, Mobile | 1 Comment

Tag Archives: Emerging Trends

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