Tag Archives: Entertainment

2012 Market Trends, part IV

Trend 1-2 Trend 3-5 Trend 6-9 10. Exclusive Access The popularity of Royal-Class airport lounges and invitation-only Centurion credit cards are just two examples of modern man’s immense need for respect and privilege…This ‘exclusivity for the masses’, or “Massclusivity” can … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 23rd, 2012 | Tagged , , , , , , , , , , , | Leave a comment

2012 Market Trends, part III

Trend 1-2 Trend 3-5 6. Super Healthy “Our intention is to reinvent this category in the same tonality that we have reinvented over the last 40 years the basic commodity of coffee. We see a lot of white space.” —Starbucks … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 16th, 2012 | Tagged , , , , , , , , , , , | Leave a comment

2012 Market Trends, part II

Trend 1-2 3. Interactivity is Key “This ad unit takes advantage of how users interact and explore with the iPad as opposed to other digital and mobile devices.” —Dionne Colvin, national manager of media for Toyota on its new Yahoo … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 9th, 2012 | Tagged , , , , , , , , , , , | Leave a comment

Theatre Entrepreneurs In the Spotlight

Launching a new business merges a balanced blend of entrepreneurial spirit, passion, and the ability to leverage a talent to build a brand. Founded in 2010 by Anna Roberts Ostroff and Alan Ostroff, the origin of Infinity Theatre Company is a model of leveraging talent and building a brand around a value proposition. Although this entrepreneurial endeavor has proven arduous, Anna and Alan have established an innovative business with the ability to inspire and transform those around them. Connecting community to the performing arts is no simple mission, yet these entrepreneurs have crafted a passionate dream into an extraordinary adventure that is becoming a staple in the Annapolis district. Continue reading →

Posted in Branding, Featured by Amy Kenigsberg | Tuesday, June 14th, 2011 | Tagged , , , , , | Leave a comment

Google to Launch its Own Digital Music Service

The digital music market is about to grow in a big way. The Wall Street Journal just confirmed Google’s plans to roll out a digital music download and subscription service, to be up and running by 2011. Continue reading →

Posted in Market Trends by Tara Lane | Wednesday, June 23rd, 2010 | Tagged , , , , , , | 1 Comment

Miley Cyrus, Zac Efron: Oscars Appealing to Gen Y Audience

For those in the movie industry, the Academy Award is the most coveted and revered recognition of achievement — an exclusive club that often takes years to gain access to. This year’s Oscars is changing that. A quick look at the presenters and attendees for… Continue reading →

Posted in Market Trends by Tara Lane | Monday, March 8th, 2010 | Tagged , , , | Leave a comment

Hurt Locker Wins Oscar Best Picture: Taps into Cultural Insecurity

Americans hoped 2009 would be a transitional year. A year in which we would rebuild our economic, political and societal structures. Reflecting upon 2009, we fell short of expectations. Instead, harsh pollutants continued to stain the environment… Continue reading →

Posted in Market Trends by Ethan Lyon | Sunday, March 7th, 2010 | Tagged , | Leave a comment

Jeff Bridges Wins Oscar Leading Role

Jeff Bridges and the other Oscar lead actor nominations reflect the cultural diversity of American relationships in recent years. Up in the Air’s Ryan Bingham (George Clooney) explores commitment issues of workaholics, Crazy Heart’s Otis Blake (Jeff Bridges)… Continue reading →

Posted in Market Trends by Ethan Lyon | Sunday, March 7th, 2010 | Tagged , | Leave a comment

2012 The Movie: A NetFlix No-No

If you haven’t already seen 2012, please don’t. Instead, choose an Oscar flick that lives up to the standards of excellent storytelling, real emotions, and puts in some surprises and special effects that enhance the overall story. Continue reading →

Posted in Digital Marketing by David Capece | Sunday, March 7th, 2010 | Tagged | 1 Comment

Social Media Pushes Oscars Over the Digital Edge

Whether you’re the type to curl up on the couch with a pint of Ben & Jerry’s or invite the entire neighborhood over, the fact remains the same: The Oscars are on Sunday. By now, die-hard movie fans are getting behind their favorite movies to win, but something else is occupying the attention of those running what may be the most well-known awards ceremony – the fact that ratings for the show have been at a low the last few years, with ratings reaching a nadir in 2008 and meager gains in viewers in 2009. So, what’s an awards show to do? Continue reading →

Posted in Digital Marketing by Ethan Handel | Sunday, March 7th, 2010 | Tagged , , , | Leave a comment

Viacom Pulls Daily Show & Colbert from Hulu

Viacom announced yesterday that it will pull The Daily Show and The Colbert Report from the most popular online video site, Hulu. Although Jon Stewart and Steven Colbert top Hulu’s charts, Viacom said the shows are not meeting their monetary… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Thursday, March 4th, 2010 | Tagged , , , | Leave a comment

Lessons from Lost’s Dharma Initiative: How to Start an Evil Corporate Empire

Imagine being sequestered, confined to a small space and told to painstakingly push a button over and over again, indefinitely. Wait, are we talking about ABC’s hit show Lost or the hilarious late 90s corporate satire, Office Space? Continue reading →

Posted in Market Trends by Ethan Lyon | Tuesday, February 2nd, 2010 | Tagged , , | Leave a comment

Bravo & Foursquare Enter Brand Partnership

People love living like stars. Oh, I want Beyonce’s favorite Nintendo DS game, or I want Diddy’s Sean John… we are obsessed with the most fabulous lives of celebs — even though Behind the Music tells us otherwise. To help you take your star obsession to… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Tuesday, February 2nd, 2010 | Tagged , , | Leave a comment

Real-Time Play: The Real Interaction in a Virtual World

As cameras and accelerometers (the tech that makes Wii a Wii) become ever-present in our gaming experience, expect to find increased connectivity as well. It’s not that hard to imagine playing tennis or doing yoga with someone five hundred miles away. Real-time play combined with Wii-like technology could create an entirely new marketplace where physical trainers could sell yoga lessons or players could compete in global boxing tournaments with thousands of ring-fighters for the world belt Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Wednesday, June 10th, 2009 | Tagged , , | 3 Comments

Customer Loyalty Programs

Loyalty programs are essentially the price you pay for individual customer data. You make money from the careful use of this data. When you also know the identity of the customers in your (branded) community, you can… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Friday, June 5th, 2009 | Tagged , , , , | 4 Comments

Future of Media Tech: White-Wall Entertainment

White-wall entertainment will liberate the constraints of mobile screens and allow users to browse the web, share pictures and information as if they were front row at a movie theater. Consider a projected keyboard and monitor. Your cell phone could project what you typically would see on your monitor and a projected keyboard would allow you to type. Continue reading →

Posted in Digital Marketing by Ethan Lyon | Wednesday, May 13th, 2009 | Tagged , , , , , | 7 Comments

Future of Media Tech: Augmented Reality

The AR, “beyond human” experience is the next step on our path to escape into another world. This emerging technology is part of Sparxoo’s Houdini trend. The Houdini trend is all about finding fresh and unique ways of getting out of the here and now reality of this world for the endlessly imaginative world of gaming. As we explore ways to get away from work, school, kids and other stress-causing environments, augmented reality will be the next step in our complete immersion in another world. Continue reading →

Posted in Digital Marketing by David Capece | Monday, May 11th, 2009 | Tagged , , , , , , , | 3 Comments

Future of Media Tech: Multi-Touch

The future of multi-touch technology is one of ever-increasing integration into our daily lives, whether we’re calling a friend, finding directions, or checking out at the grocery store. Our tabletop will not be the end-all be-all technology that meets all our entertainment, information needs. Continue reading →

Posted in Digital Marketing by David Capece | Monday, May 4th, 2009 | Tagged , , , , | 2 Comments

Top 5: Virtual Villages

Virtual Villages are growing by leaps and bounds according to Google Trends. As Web 1.0 e-Commerce makes its steady roll downhill, Web 2.0 social networking has risen from nothing in 2004 to nearly equaling the success of e-tailers. Continue reading →

Posted in Digital Marketing by David Capece | Monday, February 23rd, 2009 | Tagged , , , , , , , , , , , , , , | 6 Comments

TrendWatch: Bite-Size Indulgence

In an era where over indulgence is a no-no, we look to bite-size pleasures to satisfy our cravings for that much-needed getaway. Continue reading →

Posted in Market Trends by David Capece | Tuesday, February 17th, 2009 | Tagged , , , , , , | 2 Comments