Tag Archives: Entrepreneurship

2012 Market Trends, part IV

Trend 1-2 Trend 3-5 Trend 6-9 10. Exclusive Access The popularity of Royal-Class airport lounges and invitation-only Centurion credit cards are just two examples of modern man’s immense need for respect and privilege…This ‘exclusivity for the masses’, or “Massclusivity” can … Continue reading

Posted in Featured by Adrienne Morgan | Monday, January 23rd, 2012 | Tagged , , , , , , , , , , , | Leave a comment

2012 Market Trends, part III

Trend 1-2 Trend 3-5 6. Super Healthy “Our intention is to reinvent this category in the same tonality that we have reinvented over the last 40 years the basic commodity of coffee. We see a lot of white space.” —Starbucks … Continue reading

Posted in Featured by Adrienne Morgan | Monday, January 16th, 2012 | Tagged , , , , , , , , , , , | Leave a comment

2012 Market Trends, part II

Trend 1-2 3. Interactivity is Key “This ad unit takes advantage of how users interact and explore with the iPad as opposed to other digital and mobile devices.” —Dionne Colvin, national manager of media for Toyota on its new Yahoo … Continue reading

Posted in Featured by Adrienne Morgan | Monday, January 9th, 2012 | Tagged , , , , , , , , , , , | Leave a comment

2012 Market Trends

Swimming in a sea of data, the Sparxoo Agency team is taking a cue from Web 3.0 to filter the noise and offer up the Top 12 Trends for 2012. Our trend summaries feature quotes, facts, and recommended reading to spark … Continue reading

Posted in Featured by Adrienne Morgan | Monday, January 2nd, 2012 | Tagged , , , , , , , , , , | Leave a comment

Breakaway Innovation and the Vital Idea Ecosystem

If your team prioritizes innovation, we applaud you for recognizing the importance of innovation in gaining competitive advantage. For best results, prioritize ideation and embrace non-traditional methods to come up with ideas. The extra weeks and months of ideation can be the difference between pursuing a winner and a loser. Continue reading

Posted in Digital Marketing, Featured, Strategy & Trends by David Capece | Friday, November 18th, 2011 | Tagged , , , | Leave a comment

Entrepreneur Tips: How to Stay Motivated

Entrepreneurs are fueled by high octane ambition, but sometimes the entrepreneur fuel tank can get low. To realize their vision, they need to keep-up their ambition. Continue reading

Posted in Featured, Strategy & Trends by Ethan Lyon | Thursday, July 21st, 2011 | Tagged , | Leave a comment

Theatre Entrepreneurs In the Spotlight

Launching a new business merges a balanced blend of entrepreneurial spirit, passion, and the ability to leverage a talent to build a brand. Founded in 2010 by Anna Roberts Ostroff and Alan Ostroff, the origin of Infinity Theatre Company is a model of leveraging talent and building a brand around a value proposition. Although this entrepreneurial endeavor has proven arduous, Anna and Alan have established an innovative business with the ability to inspire and transform those around them. Connecting community to the performing arts is no simple mission, yet these entrepreneurs have crafted a passionate dream into an extraordinary adventure that is becoming a staple in the Annapolis district. Continue reading

Posted in Branding, Featured by Amy Kenigsberg | Tuesday, June 14th, 2011 | Tagged , , , , , | Leave a comment

Financial Projections Modeling

Developing financial projections can seem like a monumental challenge, especially for emerging businesses that have little track record. After all, if you are operating at a loss with $0 revenue, how can you project a future state in which you have millions in revenue and are operating profitably? While financial modeling can be an inexact science, it can be incredibly helpful in pushing you to think about the future state of your business. Continue reading

Posted in Featured, Strategy & Trends by David Capece | Monday, May 2nd, 2011 | Tagged , | Leave a comment

What I Learned From a Supermodel Entrepreneur

When you think about what’s going to make you a successful entrepreneur, or successful in life … “I’m smart” is not enough. Good for you if you’re smart. But it’s going to take something more. Courage and charisma. Confidence and commitment. You might not be a supermodel … but if you give 110%, bring passion, and embrace what makes you different, you can be a super entrepreneur.
Continue reading

Posted in Featured, Strategy & Trends by David Capece | Tuesday, April 19th, 2011 | Tagged , | Leave a comment

Tips to Manage Your Manager

Most people, whether they like it or not, are managed at some point in their career. To create a productive relationship with your manager takes a keen understanding of their management style. Continue reading

Posted in Featured, Strategy & Trends by Ethan Lyon | Tuesday, April 5th, 2011 | Tagged , , | Leave a comment

Tales from a Twitter Entrepreneur

We want tourists to use TripTwit to get an instant sense of what is going on in the place they’re visiting. What’s unique about TripTwit is it’s relevancy. When you search New York you’re not going to see tweets from a tourist saying “I love New York!”. Instead you’re going to see tweets about restaurant specials, hotel discounts, museum exhibits, etc. There is a lot of business logic behind the scenes to cut down on the noise that’s prevalent on Twitter so that a user is only seeing tweets that are useful. Additionally, there are numerous filter and search options to further improve relevancy. For example, you can choose to see tweets from local nightlife or search for children’s events that are happening in real-time. Continue reading

Posted in Digital Marketing, Strategy & Trends by David Capece | Wednesday, February 9th, 2011 | Tagged , , | Leave a comment

Vision of a Crowsourcing Entrepreneur

We recently interviewed Eran Eyal, a crowdsourcing entrepreneur and founder of Evly.com. Eran and the Evly team launched Evly.com as a culmination of their aspiration to create a software platform that would let anyone build a crowdsourcing or crowdfunding website, quickly and easily.

Of crowdsourcing, Eran says, “Crowdsourcing is all about aligning the right crowds to help them achieve unified intent. Whilst social media is amazing in the sense that businesses and their consumers are able to interact, crowdsourcing provides the reason, focus and impetus for that conversation to occur meaningfully and toward a tangible and quantifiable end. Most importantly to point out at this stage is that it is not something particularly new – humans have been doing it since we were Nomads who came together to achieve goals tacit to our basic needs of survival and adaptability. This is just technology catching up with one of our most basic and natural tendencies as a species. Tribes formed to solve problems – not for banter.” Enjoy the transcript of our interview which shares insight into crowdsourcing and entrepreneurship. Continue reading

Posted in Digital Marketing, Strategy & Trends by David Capece | Friday, December 17th, 2010 | Tagged , , | 1 Comment

26 Holiday Tips for Health & Fitness

At Sparxoo, we are passionate for health & wellness (see our coverage of the healthy eating trend. In our journey for better health, we have become a fan of Carrie Kukuda, a health and fitness coach in Tampa, and an emerging entrepreneur. In addition to leading a series of outstanding boot camps, Carrie publishes advice on health and fitness. Carrie has really impressed our team with her commitment to leading a healthy life. In the spirit of the holiday, Carrie has shared her 26 Tips to Fighting the Holiday Bulge. Our favorite is tip #21: split a treat.

1. Start Strong: eat a healthy breakfast. If you don’t, you will tend to overeat the rest of the day.

2. Curb your appetite. Drink a glass of water before every meal. It will help you fill up faster & help you eat less. Continue reading

Posted in Strategy & Trends by David Capece | Wednesday, December 15th, 2010 | Tagged | Leave a comment

Live Life on Purpose: Interview with Entrepreneur Carl Taylor

An interivew with Carl Taylor … Where do you personally draw your inspiration from?

“People who have been there and done what I want to do. It not only gives me someone and a strategy to model but it motivates me to get on with it. I think “If they can do it, so can I.” Another personal inspiration for me is Superman… it’s a bit strange I know but Superman to me is all about playing to your strengths and avoiding your weaknesses. Superman’s weakness is Kryptonite so he has to avoid it and when he avoids it, he is strong, fast and on top of his game.” Continue reading

Posted in Strategy & Trends by David Capece | Monday, October 11th, 2010 | Tagged , , | Leave a comment

Startup Business Model: Internet Publishing

Internet businesses are finally profitable. In some cases, Internet companies are wildly profitable with operating margins of 35%. It’s not just Google that has scaled. 10 years ago, Internet companies went public without revenue. Now, companies such as OpenTable are at 15% + operating margins just a year after IPO. It’s not just Internet platform companies that achieve great scale. 24/7 Wall Street believes that Gawker keeps over 50% of its revenue as operating income. Continue reading

Posted in Startups & Innovation by David Capece | Wednesday, August 18th, 2010 | Tagged , , , , | Leave a comment

Zynga’s Success Inspiring for Entrepreneurs

It wasn’t so long ago that Sergey Brin and Larry Page were scrapping together servers from spare parts to build what would become the most successful search engine in the world. Nor, was it so long that Mark Zuckerberg dropped out of Harvard to… Continue reading

Posted in Featured by Ethan Lyon | Monday, July 26th, 2010 | Tagged , , | Leave a comment

Strategy for Finding Prospects, Building Relationships & Making the Sale

There could be 10,500 potential sales leads, but which should you pursue? Finding prospects can be challenging without clear direction and guidance. Before you start prospect outreach by blasting e-mails, it’s critical to develop a strategy to ensure you’re… Continue reading

Posted in Startups & Innovation by Ethan Lyon | Wednesday, July 14th, 2010 | Tagged , , , | 1 Comment

Entrepreneur’s Quiz: Are you ready to fund your startup business?

Many entrepreneurs face this question. While there are a handful of celebrity entrepreneurs that have access to capital to launch their company (either through wealthy contacts or personal wealth), most startups struggle to obtain funding. For those… Continue reading

Posted in Startups & Innovation by Ethan Lyon | Friday, May 7th, 2010 | Tagged | Leave a comment

Resource Center

Our comprehensive Resource Center provides helpful tips on how to build your business offline and in the digital space, while giving you the chance to explore over 10 trend reports that span mobile to digital influencer studies. Continue reading

Posted in Startups & Innovation by Ethan Lyon | Friday, April 30th, 2010 | Tagged , , , , , | Leave a comment

Interview with Social Entrepreneur, Ben Lyon

We spoke with Ben Lyon, the founder of FrontlineSMS:Credit*, a non-profit focused on micro-financing. After his experience in the East Timor hotel, his passion, drive and motivation to help those in need brought him back to Africa, only this time, with a… Continue reading

Posted in Social Impact by Ethan Lyon | Wednesday, March 3rd, 2010 | Tagged , , | 1 Comment