Tag Archives: Gen Y

Gen Y Brands Today and Tomorrow

Gen Y is so oversaturated with ads that many billboards, pop-ups and Hulu ads have just become mundane wallpaper in their daily lives. In fact, according to the market research firm, Yankelovich, a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today. How then, can a brand pierce through this seemingly impenetrable wall of advertising messages? We’ve refreshed Sparxoo’s Generation and Psychographic Reports with new Gen Y trends to help your brand survive and thrive.

Read more about marketing to Gen Y. Continue reading →

Posted in Branding, Strategy & Trends by Ethan Lyon | Wednesday, November 17th, 2010 | Tagged , , | Leave a comment

Comparing Gen Y and Boomer Online Strategies

en Y often takes center stage when it comes to cutting edge web trends. Online users age 18-26 are at the forefront in various online realms, including social computing, banking, gaming and podcasts, according to a Forrester Research study. But Boomers are an emerging demographic not to be shoved under the mat. In fact, 54 percent of baby boomers said the advertising industry misrepresents and neglects them, especially online, where 72.5 percent of younger boomers and 83.2 percent of older boomers said online advertising focused on younger age groups, reports eMarketer.

Read more about Gen Y and Boomers. Continue reading →

Posted in Digital Marketing, Strategy & Trends by Ethan Lyon | Friday, November 12th, 2010 | Tagged , | 1 Comment

Live Life on Purpose: Interview with Entrepreneur Carl Taylor

An interivew with Carl Taylor … Where do you personally draw your inspiration from?

“People who have been there and done what I want to do. It not only gives me someone and a strategy to model but it motivates me to get on with it. I think “If they can do it, so can I.” Another personal inspiration for me is Superman… it’s a bit strange I know but Superman to me is all about playing to your strengths and avoiding your weaknesses. Superman’s weakness is Kryptonite so he has to avoid it and when he avoids it, he is strong, fast and on top of his game.” Continue reading →

Posted in Strategy & Trends by David Capece | Monday, October 11th, 2010 | Tagged , , | Leave a comment

MySpace Moves to Simplify Privacy

Since Facebook’s announcement of Connected Profiles feature and Open Graph initiative, the social network has faced criticism and raised concern over privacy on the Web. MySpace this week announced that it will roll out simplified privacy settings in the coming weeks. Continue reading →

Posted in Market Trends by Tara Lane | Wednesday, May 19th, 2010 | Tagged , , , , , , | Leave a comment

Top 5 Personalities that Appeal to Gen Y Men

What does Howard Stern, Steve Carell and Ron Paul have in common? No, Howard Stern and Steve Carell are not running for Congress (though Howard Stern might have some interesting takes on international policy…). All of them are on male Gen Yer’s… Continue reading →

Posted in Social Impact by Ethan Lyon | Monday, May 3rd, 2010 | Tagged , , | Leave a comment

Examining Generation Y: Stats, Demographics, Segments, Predictions

From green activism to anime, from Gawker to Tony Hawk video games, Generation Y is a complex generation with diverse interests. Immersed in the… Continue reading →

Posted in Market Trends by Ethan Lyon | Friday, February 26th, 2010 | Tagged , | Leave a comment

Gen Y and Tumblr Launch the Digital Art Revolution

In each period of art and creativity, the major artists of the era were influenced by one another, each adhering to certain rules and styles that others had developed and made popular — creating their own unique style along the way. When we reflect upon each art period, there will be much more to analyze than a painting on a wall. With the technology we have available today… Continue reading →

Posted in Market Trends by Tara Lane | Thursday, January 14th, 2010 | Tagged , , | Leave a comment

Debunking Myths About Gen Y

Over the past few years, the media has seemingly defined Gen Y into a single stereotype. While some may fit the stereotype, there are tens of millions more breaking the mold and exceeding expectations. Gen Y is 76 million members strong, full of diversity, creativity and bursting with potential. Gen Y wants to be remembered. They’ve been through the highest highs and lowest lows on both personal and economic levels. Many are establishing themselves as leaders, influencers and role models who will be remembered for generations to come. We’re debunking some of the biggest myths… Continue reading →

Posted in Social Impact by Ethan Lyon | Tuesday, October 20th, 2009 | Tagged | Leave a comment

Top 5: Videos About Gen Y

Ever wonder how to capture a Gen Y’er in their natural habitat? Or, curious about how much influence Gen Y carries? This week we share entertaining, yet informative videos that explore the up-and-coming generation.

We have intentionally bypassed the many TV segments that talk about Gen Y as a selfish, “I do what I want” generation. We have chosen realistic videos that take a different perspective and follow the thinking behind our previous posts about Gen Y. Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Monday, August 31st, 2009 | Tagged , | Leave a comment

The Virtual Internship: Education in a Digital Age

Remember your college days? You had at least five hours of class time, a part time job, six hours of homework, plus the clubs you were in, not to mention the two you served on as a board member. Your day was busy, but the one thing every “real world” person tells a college student is to make sure they take multiple internships. Continue reading →

Posted in Digital Marketing by Ethan Lyon | Wednesday, May 20th, 2009 | Tagged , , | 6 Comments

Gen Y in the Workplace

Staying competitive in today’s marketplace means attracting Gen-Y’s top candidates, something that can be challenging to many organizations. The first step requires an employer to gain a greater understanding of Gen-Y’s expectations and a willingness to stray from the norms that have become commonplace in their organization. Though there are many areas to consider when looking to attract Gen-Y’s best and brightest, here are 3 suggestions that are worth some time and consideration: Continue reading →

Posted in Social Impact by David Capece | Tuesday, March 31st, 2009 | Tagged , | 14 Comments

Marketing to Gen Y

Generation Y can be difficult to market to, because they are acutely aware of the fact that they are constantly bombarded with thousands of messages every day. Whether it is in print, on their phones, tv, web or outdoor, Gen Y has emerged as a generation that has learned to ignore. Continue reading →

Posted in Startups & Innovation by David Capece | Friday, March 27th, 2009 | Tagged , | 4 Comments

Gen Y Profile

With Boomers retiring at the rate of one every ten minutes and Gen X moving onward and upwards, Gen Y were the new-guys on the block. They dressed differently (customizable kicks) , didn’t like the 9-5 way of thinking and couldn’t give you eye-contact because they were busy texting about you to their friend in Bangladesh, which they will then post on their virtual wall. Gen Y is quickly transforming the workplace and marketplace in a very big, customizable way. Continue reading →

Posted in Social Impact by David Capece | Tuesday, March 24th, 2009 | Tagged , | 3 Comments

Top 5: Gen Y Mindsets

From green activism to anime, from Gawker to Tony Hawk video games, Generation Y is a complex generation with diverse interests. Immersed in the digital world from an early age, Gen Y is at the forefront of mashing up how we communicate, entertain, and innovate. Continue reading →

Posted in Market Trends, Social Impact by David Capece | Monday, March 23rd, 2009 | Tagged , | 6 Comments