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	<title>Branding, Social Media, Digital Marketing &#124; Sparxoo &#187; Gen Y</title>
	<atom:link href="http://sparxoo.com/tag/gen-y/feed/" rel="self" type="application/rss+xml" />
	<link>http://sparxoo.com</link>
	<description>Branding Experts for the Digital Era</description>
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		<title>Gen Y Brands Today and Tomorrow</title>
		<link>http://sparxoo.com/2010/11/17/popular-gen-y-brands/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=popular-gen-y-brands</link>
		<comments>http://sparxoo.com/2010/11/17/popular-gen-y-brands/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 14:00:56 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11241</guid>
		<description><![CDATA[Gen Y is so oversaturated with ads that many billboards, pop-ups and Hulu ads have just become mundane wallpaper in their daily lives. In fact, according to the market research firm, Yankelovich, a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today. How then, can a brand pierce through this seemingly impenetrable wall of advertising messages? We've refreshed Sparxoo’s Generation and Psychographic Reports with new Gen Y trends to help your brand survive and thrive.
<br />
Read more about marketing to Gen Y. <a href="http://sparxoo.com/2010/11/17/popular-gen-y-brands/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/11/17/popular-gen-y-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Comparing Gen Y and Boomer Online Strategies</title>
		<link>http://sparxoo.com/2010/11/12/comparing-gen-y-and-boomer-online-strategies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=comparing-gen-y-and-boomer-online-strategies</link>
		<comments>http://sparxoo.com/2010/11/12/comparing-gen-y-and-boomer-online-strategies/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 11:53:27 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Gen Y]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11195</guid>
		<description><![CDATA[en Y often takes center stage when it comes to cutting edge web trends. Online users age 18-26 are at the forefront in various online realms, including social computing, banking, gaming and podcasts, according to a Forrester Research study. But Boomers are an emerging demographic not to be shoved under the mat. In fact, 54 percent of baby boomers said the advertising industry misrepresents and neglects them, especially online, where 72.5 percent of younger boomers and 83.2 percent of older boomers said online advertising focused on younger age groups, reports eMarketer.
<br />
Read more about Gen Y and Boomers. <a href="http://sparxoo.com/2010/11/12/comparing-gen-y-and-boomer-online-strategies/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/11/12/comparing-gen-y-and-boomer-online-strategies/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Live Life on Purpose: Interview with Entrepreneur Carl Taylor</title>
		<link>http://sparxoo.com/2010/10/11/entrepreneur-interview-life-purpose-carl-taylor/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=entrepreneur-interview-life-purpose-carl-taylor</link>
		<comments>http://sparxoo.com/2010/10/11/entrepreneur-interview-life-purpose-carl-taylor/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 12:00:00 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Strategy & Trends]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Startup]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=11269</guid>
		<description><![CDATA[An interivew with Carl Taylor ... Where do you personally draw your inspiration from?

"People who have been there and done what I want to do. It not only gives me someone and a strategy to model but it motivates me to get on with it. I think “If they can do it, so can I.”  Another personal inspiration for me is Superman… it’s a bit strange I know but Superman to me is all about playing to your strengths and avoiding your weaknesses. Superman’s weakness is Kryptonite so he has to avoid it and when he avoids it, he is strong, fast and on top of his game." <a href="http://sparxoo.com/2010/10/11/entrepreneur-interview-life-purpose-carl-taylor/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/10/11/entrepreneur-interview-life-purpose-carl-taylor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MySpace Moves to Simplify Privacy</title>
		<link>http://sparxoo.com/2010/05/19/myspace-moves-to-simplify-privacy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=myspace-moves-to-simplify-privacy</link>
		<comments>http://sparxoo.com/2010/05/19/myspace-moves-to-simplify-privacy/#comments</comments>
		<pubDate>Wed, 19 May 2010 13:07:47 +0000</pubDate>
		<dc:creator>Tara Lane</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=7934</guid>
		<description><![CDATA[Since Facebook’s announcement of Connected Profiles feature and Open Graph initiative, the social network has faced criticism and raised concern over privacy on the Web. MySpace this week announced that it will roll out simplified privacy settings in the coming weeks. <a href="http://sparxoo.com/2010/05/19/myspace-moves-to-simplify-privacy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/05/19/myspace-moves-to-simplify-privacy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 5 Personalities that Appeal to Gen Y Men</title>
		<link>http://sparxoo.com/2010/05/03/top-5-personalities-that-appeal-to-gen-y-men/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-5-personalities-that-appeal-to-gen-y-men</link>
		<comments>http://sparxoo.com/2010/05/03/top-5-personalities-that-appeal-to-gen-y-men/#comments</comments>
		<pubDate>Mon, 03 May 2010 17:56:59 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[Top 5]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=7651</guid>
		<description><![CDATA[What does Howard Stern, Steve Carell and Ron Paul have in common? No, Howard Stern and Steve Carell are not running for Congress (though Howard Stern might have some interesting takes on international policy...). All of them are on male Gen Yer's... <a href="http://sparxoo.com/2010/05/03/top-5-personalities-that-appeal-to-gen-y-men/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/05/03/top-5-personalities-that-appeal-to-gen-y-men/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Examining Generation Y: Stats, Demographics, Segments, Predictions</title>
		<link>http://sparxoo.com/2010/02/26/examining-generation-y-stats-demographics-segments-predictions/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=examining-generation-y-stats-demographics-segments-predictions</link>
		<comments>http://sparxoo.com/2010/02/26/examining-generation-y-stats-demographics-segments-predictions/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 14:51:41 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=5524</guid>
		<description><![CDATA[From green activism to anime, from Gawker to Tony Hawk video games, Generation Y is a complex generation with diverse interests. Immersed in the...  <a href="http://sparxoo.com/2010/02/26/examining-generation-y-stats-demographics-segments-predictions/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/02/26/examining-generation-y-stats-demographics-segments-predictions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gen Y and Tumblr Launch the Digital Art Revolution</title>
		<link>http://sparxoo.com/2010/01/14/gen-y-and-tumblr-launch-the-digital-art-revolution/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=gen-y-and-tumblr-launch-the-digital-art-revolution</link>
		<comments>http://sparxoo.com/2010/01/14/gen-y-and-tumblr-launch-the-digital-art-revolution/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 11:09:22 +0000</pubDate>
		<dc:creator>Tara Lane</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Gen Y]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=5724</guid>
		<description><![CDATA[In each period of art and creativity, the major artists of the era were influenced by one another, each adhering to certain rules and styles that others had developed and made popular -- creating their own unique style along the way. When we reflect upon each art period, there will be much more to analyze than a painting on a wall. With the technology we have available today... <a href="http://sparxoo.com/2010/01/14/gen-y-and-tumblr-launch-the-digital-art-revolution/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2010/01/14/gen-y-and-tumblr-launch-the-digital-art-revolution/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Debunking Myths About Gen Y</title>
		<link>http://sparxoo.com/2009/10/20/debunking-myths-about-gen-y/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=debunking-myths-about-gen-y</link>
		<comments>http://sparxoo.com/2009/10/20/debunking-myths-about-gen-y/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 11:00:34 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Gen Y]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=3231</guid>
		<description><![CDATA[Over the past few years, the media has seemingly defined Gen Y into a single stereotype. While some may fit the stereotype, there are tens of millions more breaking the mold and exceeding expectations. Gen Y is 76 million members strong, full of diversity, creativity and bursting with potential. Gen Y wants to be remembered. They’ve been through the highest highs and lowest lows on both personal and economic levels. Many are establishing themselves as leaders, influencers and role models who will be remembered for generations to come. We’re debunking some of the biggest myths... <a href="http://sparxoo.com/2009/10/20/debunking-myths-about-gen-y/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2009/10/20/debunking-myths-about-gen-y/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 5: Videos About Gen Y</title>
		<link>http://sparxoo.com/2009/08/31/top-5-videos-about-gen-y/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-5-videos-about-gen-y</link>
		<comments>http://sparxoo.com/2009/08/31/top-5-videos-about-gen-y/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 12:00:13 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Top 5]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=2456</guid>
		<description><![CDATA[Ever wonder how to capture a Gen Y'er in their natural habitat? Or, curious about how much influence Gen Y carries? This week we share entertaining, yet informative videos that explore the up-and-coming generation.

We have intentionally bypassed the many TV segments that talk about Gen Y as a selfish, "I do what I want" generation. We have chosen realistic videos that take a different perspective and follow the thinking behind our previous posts about Gen Y. <a href="http://sparxoo.com/2009/08/31/top-5-videos-about-gen-y/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2009/08/31/top-5-videos-about-gen-y/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Virtual Internship: Education in a Digital Age</title>
		<link>http://sparxoo.com/2009/05/20/the-virtual-internship-education-in-a-digital-age/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-virtual-internship-education-in-a-digital-age</link>
		<comments>http://sparxoo.com/2009/05/20/the-virtual-internship-education-in-a-digital-age/#comments</comments>
		<pubDate>Wed, 20 May 2009 09:50:51 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=1221</guid>
		<description><![CDATA[Remember your college days? You had at least five hours of class time, a part time job, six hours of homework, plus the clubs you were in, not to mention the two you served on as a board member. Your day was busy, but the one thing every “real world” person tells a college student is to make sure they take multiple internships. <a href="http://sparxoo.com/2009/05/20/the-virtual-internship-education-in-a-digital-age/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://sparxoo.com/2009/05/20/the-virtual-internship-education-in-a-digital-age/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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		<title>Gen Y in the Workplace</title>
		<link>http://sparxoo.com/2009/03/31/gen-y-in-the-workplace/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=gen-y-in-the-workplace</link>
		<comments>http://sparxoo.com/2009/03/31/gen-y-in-the-workplace/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 10:20:03 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Talent]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=581</guid>
		<description><![CDATA[Staying competitive in today’s marketplace means attracting Gen-Y’s top candidates, something that can be challenging to many organizations. The first step requires an employer to gain a greater understanding of Gen-Y’s expectations and a willingness to stray from the norms that have become commonplace in their organization. Though there are many areas to consider when looking to attract Gen-Y’s best and brightest, here are 3 suggestions that are worth some time and consideration: <a href="http://sparxoo.com/2009/03/31/gen-y-in-the-workplace/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Marketing to Gen Y</title>
		<link>http://sparxoo.com/2009/03/27/marketing-to-gen-y/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=marketing-to-gen-y</link>
		<comments>http://sparxoo.com/2009/03/27/marketing-to-gen-y/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 11:22:45 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Startups & Innovation]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=578</guid>
		<description><![CDATA[Generation Y can be difficult to market to, because they are acutely aware of the fact that they are constantly bombarded with thousands of messages every day. Whether it is in print, on their phones, tv, web or outdoor, Gen Y has emerged as a generation that has learned to ignore. <a href="http://sparxoo.com/2009/03/27/marketing-to-gen-y/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Gen Y Profile</title>
		<link>http://sparxoo.com/2009/03/24/gen-y-profile/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=gen-y-profile</link>
		<comments>http://sparxoo.com/2009/03/24/gen-y-profile/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 15:11:01 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Gen Y]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=620</guid>
		<description><![CDATA[With Boomers retiring at the rate of one every ten minutes and Gen X moving onward and upwards, Gen Y were the new-guys on the block. They dressed differently (customizable kicks) , didn't like the 9-5 way of thinking and couldn't give you eye-contact because they were busy texting about you to their friend in Bangladesh, which they will then post on their virtual wall. Gen Y is quickly transforming the workplace and marketplace in a very big, customizable way. <a href="http://sparxoo.com/2009/03/24/gen-y-profile/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Top 5: Gen Y Mindsets</title>
		<link>http://sparxoo.com/2009/03/23/top-5-gen-y-mindsets/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-5-gen-y-mindsets</link>
		<comments>http://sparxoo.com/2009/03/23/top-5-gen-y-mindsets/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 10:22:48 +0000</pubDate>
		<dc:creator>David Capece</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Social Impact]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Top 5]]></category>

		<guid isPermaLink="false">http://sparxoo.com/?p=596</guid>
		<description><![CDATA[From green activism to anime, from Gawker to Tony Hawk video games, Generation Y is a complex generation with diverse interests.  Immersed in the digital world from an early age, Gen Y is at the forefront of mashing up how we communicate, entertain, and innovate.  <a href="http://sparxoo.com/2009/03/23/top-5-gen-y-mindsets/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>6</slash:comments>
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