Tag Archives: Google

Web Site Marketing

Web site marketing extends your web presence to attract prospective customers to your web site. The average American spent 32 hours per month on the Internet in 2010. Targeted web site marketing can be an effective method to generate leads … Continue reading →

Posted in Digital Marketing, Featured, Market Trends, Strategy & Trends by Amy Kenigsberg | Tuesday, August 16th, 2011 | Tagged , , , , | Leave a comment

Link Building Strategies

The idea behind PageRank is that if a page is important, other web pages will link to it. The more important the linking page is itself, the more weight (“link juice”) that link would have. This system works amazingly well, instantly bringing up relevant pages for almost any search, without giving benefit to “keyword stuffing” and other attempts to trick the search engine into ranking a page higher. It works so well that Google is no longer the only search engine that is shifting to a link-based algorithm…

Read more about link building strategies. Continue reading →

Posted in Digital Marketing, Strategy & Trends by Guest Author | Monday, December 13th, 2010 | Tagged , , , | Leave a comment

Google Revises its Social Strategy with Google Me

It all started with a single tweet. Digg co-founder Kevin Rose tweeted that Google is planning to launch its own social network, a viable competitor to Facebook. Within hours, the Internet was buzzing with news of Google Me, the rumored name of this new network. Continue reading →

Posted in Market Trends by Tara Lane | Wednesday, June 30th, 2010 | Tagged , , , , , , | 1 Comment

Google to Launch its Own Digital Music Service

The digital music market is about to grow in a big way. The Wall Street Journal just confirmed Google’s plans to roll out a digital music download and subscription service, to be up and running by 2011. Continue reading →

Posted in Market Trends by Tara Lane | Wednesday, June 23rd, 2010 | Tagged , , , , , , | 1 Comment

Google Moves Toward Real-Time Search with Caffeine

Google’s search index has just received a big boost of energy – literally. This week, Google launched its newest solution to improve search, a system called Caffeine. Continue reading →

Posted in Startups & Innovation by Tara Lane | Friday, June 11th, 2010 | Tagged , , , , , , | 1 Comment

Google’s Chrome Store Brings Apps to the Web

At Google’s I/O developer conference this week, the search giant unveiled a number of exciting products and programs that should debut in the coming months, including a formal announcement of Google TV and the new WebM video platform. Of these … Continue reading →

Posted in Startups & Innovation by Tara Lane | Friday, May 21st, 2010 | Tagged , , , , , , , | Leave a comment

Google, New York Times, Washington Post Team Up to Create Living Stories

It was only last week that Google released “First Click Free,” a service that blocks avid users from taking advantage of Google to avoid pay walls. The move sought to strengthen Google’s historically tenuous relationship with the publishers. In another attempt to reconcile its relationship with mainstream media publishers, Google launched the Living Stories experiment. Google… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Wednesday, December 9th, 2009 | Tagged , | Leave a comment

Google and Bing Face Off with Real-Time Facebook and Twitter Social Search

As Google continues to topple Microsoft’s Bing in the area of online search, Microsoft showed us that they’re not backing down, and surprised the social media world with a major announcement on Wednesday: Bing will now feature “tweets” – and soon, Facebook status updates – in real-time as part of their search engine… Continue reading →

Posted in Digital Marketing, Market Trends by Tara Lane | Friday, October 23rd, 2009 | Tagged , , , | 1 Comment

Advertising Launch: Verizon Android Takes on iPhone

Forrester predicts that Google’s Android will overtake Apple’s iPhone as the 2nd largest smartphone platform by 2012. That’s a bold prediction for Google to topple the hottest, most buzzworthy phone in the world. The first step in the Android attack, an advertising campaign Droid Does, has launched and we like what we see. While Android is off to a good start with a buzzworthy campaign, this is just the first attack. Let’s stay tuned for Apple’s counterpunch. Steve Jobs and team: Google just put points on the board. It’s your move. Continue reading →

Posted in Digital Marketing by David Capece | Monday, October 19th, 2009 | Tagged , , , | 2 Comments