Tag Archives: Growth

Search Marketing Tips to Improve Search Results

According to a study conducted by Econsultancy, spending in the North American Search Engine Marketing sector is projected to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. At Sparxoo, we have written about search marketing … Continue reading →

Posted in Featured by Amy Kenigsberg | Monday, February 6th, 2012 | Tagged , , , , , , , , , , , | Leave a comment

Fire Your Worst Customers

How valuable are your customers? Maybe a better question is how valuable are your best customers? The quest for the most valuable customers started in the 19th Century with Italian economist, Vilfredo Pareto. Pareto found that 20% of your effort will generate 80% of your results, called the 80/20 rule. Continue reading →

Posted in Social Impact by Ethan Lyon | Monday, January 30th, 2012 | Tagged , , , , , , , , | Leave a comment

2012 Market Trends, part IV

Trend 1-2 Trend 3-5 Trend 6-9 10. Exclusive Access The popularity of Royal-Class airport lounges and invitation-only Centurion credit cards are just two examples of modern man’s immense need for respect and privilege…This ‘exclusivity for the masses’, or “Massclusivity” can … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 23rd, 2012 | Tagged , , , , , , , , , , , | Leave a comment

2012 Market Trends, part III

Trend 1-2 Trend 3-5 6. Super Healthy “Our intention is to reinvent this category in the same tonality that we have reinvented over the last 40 years the basic commodity of coffee. We see a lot of white space.” —Starbucks … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 16th, 2012 | Tagged , , , , , , , , , , , | Leave a comment

2012 Market Trends, part II

Trend 1-2 3. Interactivity is Key “This ad unit takes advantage of how users interact and explore with the iPad as opposed to other digital and mobile devices.” —Dionne Colvin, national manager of media for Toyota on its new Yahoo … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 9th, 2012 | Tagged , , , , , , , , , , , | Leave a comment

Email Marketing in Social Media World

The following is the summary of our interview with Justin Premick of AWeber, an email marketing software company. 1. What role does email marketing play in creating or supporting a brand? A common belief about email marketing is it’s purely … Continue reading →

Posted in Digital Marketing, Featured by David Capece | Thursday, January 5th, 2012 | Tagged , , , , , , , , , | Leave a comment

2012 Market Trends

Swimming in a sea of data, the Sparxoo Agency team is taking a cue from Web 3.0 to filter the noise and offer up the Top 12 Trends for 2012. Our trend summaries feature quotes, facts, and recommended reading to spark … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 2nd, 2012 | Tagged , , , , , , , , , , | Leave a comment

Web Site Evaluation

Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team has developed a standard process for … Continue reading →

Posted in Branding, Digital Marketing, Featured, Market Trends, Strategy & Trends by Amy Kenigsberg | Monday, August 22nd, 2011 | Tagged , , , , , , , , , , | Leave a comment

Theatre Entrepreneurs In the Spotlight

Launching a new business merges a balanced blend of entrepreneurial spirit, passion, and the ability to leverage a talent to build a brand. Founded in 2010 by Anna Roberts Ostroff and Alan Ostroff, the origin of Infinity Theatre Company is a model of leveraging talent and building a brand around a value proposition. Although this entrepreneurial endeavor has proven arduous, Anna and Alan have established an innovative business with the ability to inspire and transform those around them. Connecting community to the performing arts is no simple mission, yet these entrepreneurs have crafted a passionate dream into an extraordinary adventure that is becoming a staple in the Annapolis district. Continue reading →

Posted in Branding, Featured by Amy Kenigsberg | Tuesday, June 14th, 2011 | Tagged , , , , , | Leave a comment

Sales Strategy Guide

The difference between runaway business success and mediocrity often comes down to having a great sales strategy. Yes, you need a great product that uniquely addresses a market need. And marketing dollars are always helpful. The final measurement success is revenue and profits, so spend the time developing a sales strategy and focus on Sales. Sales. Sales. Continue reading →

Posted in Featured, Startups & Innovation by David Capece | Wednesday, September 29th, 2010 | Tagged , , | Leave a comment

Steps to Refresh Your Brand

What do Coca-Cola, The Beatles, Madonna and Abercrombie & Fitch have in common? The iconic cultural brands have an incredible ability to stay relevant amid shifting consumer attitudes. Coca Cola is one of the oldest examples of an adaptive brand. … Continue reading →

Posted in Market Trends by Ethan Lyon | Monday, August 9th, 2010 | Tagged , , | Leave a comment

Emergence of Online Social Gaming

Online gaming has overtaken email as the number two online activity, according to a new study by Nielsen. Online gaming was only outpaced by social networking, the most popular sites being Facebook, YouTube and Twitter. Unlike browsing brand… Continue reading →

Posted in Featured by Ethan Lyon | Monday, August 2nd, 2010 | Tagged , , | 1 Comment

Marketing Analysis Builds Market Intelligence

“An investment in knowledge pays the best interest,” writes Benjamin Franklin. For marketers, marketing research and analysis is an investment that pays off. Build your market intelligence from the basics (market scan and brand audit), to more advanced research (customer and product analysis). Once you’ve implemented a marketing campaign it, too, requires analysis to… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Tuesday, July 20th, 2010 | Tagged , , , | Leave a comment

Strategy for Finding Prospects, Building Relationships & Making the Sale

There could be 10,500 potential sales leads, but which should you pursue? Finding prospects can be challenging without clear direction and guidance. Before you start prospect outreach by blasting e-mails, it’s critical to develop a strategy to ensure you’re… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Wednesday, July 14th, 2010 | Tagged , , , | 1 Comment

Top 5 Traits of a Great Salesperson

Imagine walking into a room of 100 strangers and trying to sell a future, uproven concept. Now imagine walking into a room of 100 of your best friends to try and make the same sale. With the strangers, you need to take time to break the ice, build rappoire and establish credibility. With your friends, you already have a certain level of trust built up so it will greatly accelerate the discussion. As a sales person, your value is directly linked to the value of your network, and your ability to successfully expand your network of influence. Continue reading →

Posted in Startups & Innovation by David Capece | Tuesday, July 13th, 2010 | Tagged , , , | 2 Comments

eBay Innovates in Mobile E-Commerce with RedLaser Acquisition

Internet auction giant eBay has just acquired the popular iPhone app RedLaser. The application allows users to scan barcodes to uncover more information about products, and compare price points at nearby locations. With eBay backing the application, eBay results will … Continue reading →

Posted in Startups & Innovation by Tara Lane | Friday, June 25th, 2010 | Tagged , , , , , , , | 1 Comment

Google Moves Toward Real-Time Search with Caffeine

Google’s search index has just received a big boost of energy – literally. This week, Google launched its newest solution to improve search, a system called Caffeine. Continue reading →

Posted in Startups & Innovation by Tara Lane | Friday, June 11th, 2010 | Tagged , , , , , , | 1 Comment

Amazon’s Kindle to Hit Target Stores this Weekend

After a trial run in select stores, Target Corporation announced plans this week to sell Amazon.com’s popular Kindle e-reader device at all 1,740 Target stores beginning this Sunday, June 6. The deal marks the first time Kindle will be available … Continue reading →

Posted in Digital Marketing by Tara Lane | Friday, June 4th, 2010 | Tagged , , , , , , , | 1 Comment

Apple Surpasses Microsoft as No. 1 in Tech, Wednesday

Wednesday marked the changing of the guard in tech: “Wall Street has called the end of an era and the beginning of the next one,” writes the NY Times. “The most important technology product no longer sits on your desk but rather fits in your hand.” Apple… Continue reading →

Posted in Market Trends by Ethan Lyon | Thursday, May 27th, 2010 | Tagged , , , | 1 Comment

How to Work Multi-Dimensional

St. Ignazio church in Rome features some of the early multi-dimensional artists that used depth of field to push their craft to new heights (literally). It is multi-dimensional thinking that pushes a craft or profession to the outer limits and revolutionizes what is possible. When we allow ourselves the freedom to explore new ideas, revolutionary change occurs… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Thursday, April 29th, 2010 | Tagged , , , | Leave a comment