Tag Archives: Ideas

Breakaway Innovation and the Vital Idea Ecosystem

If your team prioritizes innovation, we applaud you for recognizing the importance of innovation in gaining competitive advantage. For best results, prioritize ideation and embrace non-traditional methods to come up with ideas. The extra weeks and months of ideation can be the difference between pursuing a winner and a loser. Continue reading

Posted in Digital Marketing, Featured, Strategy & Trends by David Capece | Friday, November 18th, 2011 | Tagged , , , | Leave a comment

What I Learned From a Supermodel Entrepreneur

When you think about what’s going to make you a successful entrepreneur, or successful in life … “I’m smart” is not enough. Good for you if you’re smart. But it’s going to take something more. Courage and charisma. Confidence and commitment. You might not be a supermodel … but if you give 110%, bring passion, and embrace what makes you different, you can be a super entrepreneur.
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Posted in Featured, Strategy & Trends by David Capece | Tuesday, April 19th, 2011 | Tagged , | Leave a comment

Vision of a Crowsourcing Entrepreneur

We recently interviewed Eran Eyal, a crowdsourcing entrepreneur and founder of Evly.com. Eran and the Evly team launched Evly.com as a culmination of their aspiration to create a software platform that would let anyone build a crowdsourcing or crowdfunding website, quickly and easily.

Of crowdsourcing, Eran says, “Crowdsourcing is all about aligning the right crowds to help them achieve unified intent. Whilst social media is amazing in the sense that businesses and their consumers are able to interact, crowdsourcing provides the reason, focus and impetus for that conversation to occur meaningfully and toward a tangible and quantifiable end. Most importantly to point out at this stage is that it is not something particularly new – humans have been doing it since we were Nomads who came together to achieve goals tacit to our basic needs of survival and adaptability. This is just technology catching up with one of our most basic and natural tendencies as a species. Tribes formed to solve problems – not for banter.” Enjoy the transcript of our interview which shares insight into crowdsourcing and entrepreneurship. Continue reading

Posted in Digital Marketing, Strategy & Trends by David Capece | Friday, December 17th, 2010 | Tagged , , | 1 Comment

Happiness is a Business Model at Zappos

Zappos CEO Tony Hsieh recently spoke to American Marketing Association Tampa Bay and shared his journey in creating Zappos, which sold to Amazon for approximately $900 million in 2009. The presentation was part of Tony Hsieh’s bus tour coinciding with the release of his best selling book, “Delivering Happiness.” At Zappos, passion and purpose are the ingredients that lead to profits. They’ve got a truly engaged team, a brand culture that embraces “weirdness” and inspired a spontaneous parade of pirates. We know you want profits, but don’t lose site of greater purpose and happiness. Your employees and customers will appreciate it.

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Posted in Strategy & Trends by David Capece | Wednesday, October 20th, 2010 | Tagged , , , , , , | 1 Comment

When Type Gets Personal—A Brand Identity Becomes Our Identity

As American’s we tend to embrace a “move forward” attitude. But both of these examples enticed me as a designer and brand strategist to look at the world of design that surrounds us to try to determine if I appreciated a brand identity for its design merits, typographic style, aesthetic application and the ability to telegraph what it stood for, or, for the history of interaction and personal memories I brought to that design.
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Posted in Digital Marketing, Featured, Market Trends by Peter Levine | Friday, October 1st, 2010 | Tagged , , , , | Leave a comment

Consumer Trends in Customization

Founded 13 years ago, Build-A-Bear Workshop was an early entrant into mass customization. With more than 400 stores world-wide, it has successfully scaled to become the largest chain dedicated to the create-your-own trend. Much of today’s innovation is centered around empowering customers to customize products and enjoy truly unique customization experiences. The customization trend ranges from products that spice it up with customized features, to products that are customized from the inside-out.

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Posted in Market Trends by David Capece | Tuesday, August 3rd, 2010 | Tagged , , , | Leave a comment

Return On Engagement: A Social Media Manual

Return on Engagement is a book about content, strategy, and design techniques for digital marketing, by Tim Frick. Tim has provided creative media services since the early 1990s, creating design-driven media solutions for education, arts, non-profit… Continue reading

Posted in Social Impact by David Capece | Friday, July 9th, 2010 | Tagged , , | 1 Comment

How Insider’s Perspective Can Accelerate Innovation

Innovation can be a fickle beast. Sometimes ground-breaking ideas come at the speed of light while at other times, they trickle in at a sluggish pace. To accelerate your innovation and expand your team’s creative thinking, consider tapping into the talents of… Continue reading

Posted in Startups & Innovation by Ethan Lyon | Thursday, July 1st, 2010 | Tagged , , , , | Leave a comment

Google Moves Toward Real-Time Search with Caffeine

Google’s search index has just received a big boost of energy – literally. This week, Google launched its newest solution to improve search, a system called Caffeine. Continue reading

Posted in Startups & Innovation by Tara Lane | Friday, June 11th, 2010 | Tagged , , , , , , | 1 Comment

Facebook Simplifies Privacy — But Can They Do More?

Following weeks of public controversy, backlash, and legal woes, Facebook has just announced its plan to once again revamp privacy controls – this time, making it a much simpler process. Continue reading

Posted in Digital Marketing by Tara Lane | Friday, May 28th, 2010 | Tagged , , , , , | Leave a comment

How to Work Multi-Dimensional

St. Ignazio church in Rome features some of the early multi-dimensional artists that used depth of field to push their craft to new heights (literally). It is multi-dimensional thinking that pushes a craft or profession to the outer limits and revolutionizes what is possible. When we allow ourselves the freedom to explore new ideas, revolutionary change occurs… Continue reading

Posted in Startups & Innovation by Ethan Lyon | Thursday, April 29th, 2010 | Tagged , , , | Leave a comment

New Product Development: Identifying Product Opportunity

Launching a new product can grow market share in an existing market or help break into a new one. Consider Apple’s breakthrough into the smartphone market or iAd, or Google’s Gmail. Before you begin implementing new products, perform… Continue reading

Posted in Startups & Innovation by Ethan Lyon | Tuesday, April 20th, 2010 | Tagged , , , , | Leave a comment

Crowdsourcing Ads for World Cup in South Africa

With the 2010 FIFA World Cup less than 100 days away, South Africa is harnessing growing global enthusiasm by inviting citizens around the world to engage in a user-generated advertising contest on the Zooppa crowdsourcing platform. The Get Wildly… Continue reading

Posted in Digital Marketing by Guest Author | Thursday, April 1st, 2010 | Tagged , | 1 Comment

What Could the iPad Be Used For?

Steve Jobs sparked the war of the tablets in January with the iPad announcement and the hype machine has been in full swing since. On April 3, consumers will finally see what they hype is all about. Once the dust settles after the initial fan boy, early adopter… Continue reading

Posted in Digital Marketing by Ethan Lyon | Monday, March 29th, 2010 | Tagged , , , | Leave a comment

Phillips-Van Heusen Acquires Hilfiger for $3 Billion

Phillips-Van Heusen, an international fashion conglomerate that owns Calvin Klein and Izod, announced Monday it would buy Tommy Hilfiger for $3 billion. The New York Times and others have emphasized the opportunities of Hilfiger’s sizable European… Continue reading

Posted in Market Trends by Ethan Lyon | Tuesday, March 16th, 2010 | Tagged , , | Leave a comment

The State of Microsoft: Are they losing focus?

Historically, Microsoft has been a leader in desktop software. The company revolutionized computing by transitioning the computer from the university research centers to our homes. Microsoft has since branched off into slew of other markets. Their… Continue reading

Posted in Market Trends by Ethan Lyon | Tuesday, February 16th, 2010 | Tagged , , , | 1 Comment

Renewing Invention: Lesson from Google Wave, Kindle & Hulu

What makes trends cutting edge and unique are the ways they are reinvented or portrayed, with the special touches that blend the trend of yesterday with the latest and greatest of today. What is reinvented doesn’t have to be decades old; in fact, it may only… Continue reading

Posted in Startups & Innovation by Tara Lane | Tuesday, February 2nd, 2010 | Tagged , , | Leave a comment

State of the Union and Re-Branding Obama

In 2008, Obama was the answer to the ailing economic, political and social strife. Astoundingly, his hope-inspiring brand was the gold standard in politics, with approval ratings soaring from 65 percent in January to 76 percent in February. Expectations… Continue reading

Posted in Social Impact by Ethan Lyon | Wednesday, January 27th, 2010 | Tagged , , | Leave a comment

Agile Development with Google & blur Group

Often times, large, bureaucratic organizations get too caught up in the process. All thinking and no action leads to nowhere. Agile development is about innovating on a dime. For industry leaders, it means focusing on product development and… Continue reading

Posted in Market Trends by Ethan Lyon | Wednesday, January 13th, 2010 | Tagged , , | Leave a comment

The Next Generation of Crowdsourcing: An Inverview with Philip Letts

This year, we have analyzed many trends in the luxury industry, pop culture, Gen Y and social entrepreneurship. Among these trends, one of the strongest and most promising is crowdsourcing. We have written a case study focused on Kiva — a top digital…

Also read our interview with social entrepreneur, Jared Koch Continue reading

Posted in Startups & Innovation by Ethan Lyon | Wednesday, December 23rd, 2009 | Tagged , , | Leave a comment