Tag Archives: influence

Top 5 Traits of a Great Salesperson

Imagine walking into a room of 100 strangers and trying to sell a future, uproven concept. Now imagine walking into a room of 100 of your best friends to try and make the same sale. With the strangers, you need to take time to break the ice, build rappoire and establish credibility. With your friends, you already have a certain level of trust built up so it will greatly accelerate the discussion. As a sales person, your value is directly linked to the value of your network, and your ability to successfully expand your network of influence. Continue reading →

Posted in Startups & Innovation by David Capece | Tuesday, July 13th, 2010 | Tagged , , , | 2 Comments

Google Moves Toward Real-Time Search with Caffeine

Google’s search index has just received a big boost of energy – literally. This week, Google launched its newest solution to improve search, a system called Caffeine. Continue reading →

Posted in Startups & Innovation by Tara Lane | Friday, June 11th, 2010 | Tagged , , , , , , | 1 Comment

Apple Facing Antitrust Charges?

April wasn’t a great month for Apple. The tech giant endured the lost iPhone 4G debacle, and CEO Steve Jobs’ strongly worded post against Adobe on Apple’s official blog has now caught the attention of the federal government. Continue reading →

Posted in Startups & Innovation by Tara Lane | Wednesday, May 5th, 2010 | Tagged , , | Leave a comment

Top 5 Personalities that Appeal to Gen Y Men

What does Howard Stern, Steve Carell and Ron Paul have in common? No, Howard Stern and Steve Carell are not running for Congress (though Howard Stern might have some interesting takes on international policy…). All of them are on male Gen Yer’s… Continue reading →

Posted in Social Impact by Ethan Lyon | Monday, May 3rd, 2010 | Tagged , , | Leave a comment

New Influencer: A Social Media and Blogging Classic

Thinking about writing a blog for your small business or are you a marketer looking to dial-up your clients presence on the web? Paul Gillin’s book, The New Influencer: A Marketer’s Guide to Social Media, offers practical advice for anyone, whether you’re a seasoned marketer or digital novice, to increase brand presence and capture new audiences in the online space. Nearly four years after its publication, it remains relevant and useful to industry professionals and greenhorns… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Thursday, October 22nd, 2009 | Tagged , , | 1 Comment

Differing Approaches to Social Influence

The Internet was born in 1969 as a communication tool developed by the military to increase the flow of information between academics and researchers. At first, there were a couple of murmurs between a few computers. Then, the backbone of the operation was further developed by the private sector. As technology advanced, the Internet became faster and faster and millions of people began adopting the new technology, vast networks began to form. What started as a whisper between a few computers over two decades ago, now influences the way we communicate and receive information on… Continue reading →

Posted in Digital Marketing, Social Impact by Ethan Lyon | Thursday, October 1st, 2009 | Tagged , , , | 2 Comments

The Value of Reciprocity in Social Influence

In the digital age, reciprocity has never been more essential and evident than in the development of communities. Whether it’s digging a friend’s story, introducing a colleague on LinkedIn or adding a link to a fellow blogger on your blogroll, reciprocity is an integral part of online community development. In our Digital Influence in News and Politics Report, we found those with the greatest social influence heavily relied upon reciprocity. Continue reading →

Posted in Social Impact by Ethan Lyon | Tuesday, September 29th, 2009 | Tagged , , | 4 Comments

REPORT: Top 25 Digital Influencers in News & Politics

Never before have so many tools been available to analyze and clarify digital influence. The 2009 Digital Influence in News and Politics Report leverages these tools to measure the influence of those best-in-class media companies in the digital sphere. Sparxoo evaluated over 100 news and politics media outlets (from the New York Times to the Daily Beast to NPR) in a comprehensive study of content, social and multimedia influence. The Report crowns CNN as the… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Monday, September 28th, 2009 | Tagged , | 10 Comments

Digital Influencer Report: Letter of Introduction

2009 has been a major struggle for old media. There have been 11 significant newspaper bankruptcy filings this year, including owners of the LA Times, Chicago Tribune, Philadelphia Inquirer, Star Tribune of Minneapolis, and the Seattle Post Intelligencer. Online upstarts are building scalable business models with free, real-time content that wreaks havoc in the print world, potentially making newspapers obsolete. Further, advertisers are tasked with being more creative in pushing their ad budgets further. Not only are total budgets smaller, but they are rapidly being transitioned into online… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Monday, September 28th, 2009 | Tagged | Leave a comment