All Entries Tagged With: "Innovation"
Examining Beta People: Segments, Stats, Brands, Facts
Imagine riding in the NYC subway at rush hour. There is the hipster jamming out to his playlist and playing an Android app and the young socialite fashionista in “Helena” high heel open-toe platform Gucci boots. What do these worlds apart people have in…
Sony, Samsung, Panasonic Launch 3D TV: Are Conusmers Ready?
Sony, Samsung, and Panasonic have announced plans to distribute 3D models, but may already be facing an uphill battle. Although 3D is an attractive element, high pricing and limited availability of 3D programming will likely be the two major obstacles hindering 3D growth.
Apple Streamlining iPhone OS for Apple TV and Other Devices?
A simple job posting by Apple last week may give us a glimpse into the tech giant’s future, as clues indicate Apple is developing the iPhone operating system for more devices. Rumors of such a new direction are sparking innovative product ideas in the…
iPad Brand Falls Short of Apple’s New Product
While some could see the benefit of the iPad’s awkward naming for its unique ability to “enable Twitter users to make the same joke over and over and over again” as The Onion believes, what amounts to a silly connection may just be that: the equivalent of technology tabloid fodder. Many belittle Apple’s nomenclature issues, but the fact that such a discussion has arisen leads one to realize something: Though name is only one ingredient in building a strong brand it can’t be ignored that name can convey not just simple messages, like the name “Pad” being used to describe Apple’s…well…pad-shaped product
Google Buzz for Gmail: Bad for Wave?
When Google Wave debuted last Fall, hopes were high that it would become the future of e-mail and online communication. Everyone was eager to get their invitation and start waving. Whether it was lack of understanding or loss of interest, the…
Shermer at TED: Why we Believe Myths
Which sounds better? Unless you’re a prickly-nosed physicist, the original tells a much more compelling story. But why? It goes against our intellectual brain — telling us 12 billion light years is the size of the universe when it’s clearly 13.7 billion. It’s…
Funding Innovation for Entrepreneurs
Innovation is a process that involves creating, advancing, refining, and executing (see full Entrepreneur.com article). Most innovation projects have an unprofitable startup period. To sustain innovation projects, you’ll need a combination of investment and sweat equity with the promise of reward over time. Large-scale innovation projects can take significant money and many years…
Google to Put Ads into Map Street View?
Always on the cutting edge, Google is once again venturing into a new area of tech – virtual real estate, to be exact. Google has obtained a patent to secure advertising space within its Maps Street View feature, opening up a whole new world of internet…
Top 5 Ways to Get Inspired
While we might wish for bottomless wells of creativity, even the most revolutionary artists and thinkers get stuck. Dali developed a system to capture dreams, Hemmingway wrote every morning (rain or shine, intoxicated or sober), Hunter Thompson re-wrote…
The Next Generation of Crowdsourcing: An Inverview with Philip Letts
This year, we have analyzed many trends in the luxury industry, pop culture, Gen Y and social entrepreneurship. Among these trends, one of the strongest and most promising is crowdsourcing. We have written a case study focused on Kiva — a top digital…
Also read our interview with social entrepreneur, Jared Koch
Boxee Gathers iTunes, Hulu, Last.fm and More in New Set-Top
With the availability of devices like Tivo, DVR, and online video streaming platforms, we have access to nearly every show on television, whenever we want it. Our growing media consumption – whether it’s through TV, YouTube, iTunes, or streaming video – is no doubt growing each year, and expanding beyond the television set itself to ever more popular on-demand streaming platforms.
Online video streaming will get even…
Web Design and Advertising
In the first part of our interview with Deirdre Zahl, Sparxoo’s Senior Designer, we outlined the basics of web design. We discussed the functionality of a web site, while touching upon the importance of aesthetic appeal. We also discussed the role of web designers in meeting the digital needs of customers and businesses.
In this second part of the interview, we will do a deep dive on splash pages, the future of advertising and the next frontier of…
The Scariest Inventions
In the spirit of Halloween, we’d like share some of the scariest inventions — those that make you scratch your head and ask, “What were they thinking?” For all of the successful entrepreneurs out there, there are many more that have failed to launch the next “must-have.” How is a noose-like head-rest safe? Or, who would want to have toilet-paper head? And why would anyone want to wear a bee-keeper…
Riding Google’s Wave
Google has already made an impact on the way people collaborate. Google Docs allows real time collaboration on projects and documents of all kinds, and has appealed to those using it on both a personal and professional level. The Wave is the next evolution in collaboration, streamlining E-mail, document editing, social networking and instant messaging together, all in real-time, and in a single browser window.
Can Web Innovation Save Media?
Recently, we have seen magazines run out of business due to low readership and a failing economy. While some industries and media outlets have yet to fully adapt to digital media, there are many more who are getting ahead of the curve. To do so, they’re reinventing their brands and adapting to the digital trend through social media and digital tools. They are developing new ways to host and produce content that is not only accessible, but also appealing to viewers and…
The Hidden Potential in Apple’s App Genius
This year’s Apple “Rock and Roll” conference welcomed the return of CEO Steve Jobs. Rumors had been swirling for weeks prior to the event regarding the next Apple innovations. While the largest announcements to come out of the keynote address—a camera on the iPod nano and a new version of iTunes—one announcement that has made Apple fans especially excited is the addition of Genius for the Apps store.
Luxury Trends: Positive Impact
In a time when brown bags have, in some areas, replaced the iconic Tiffany blue and Hermes orange, green luxury can curb the guilt some affluent shoppers and travelers face when spending large. Some luxury brands are looking towards positive impact to overshadow many of the negative attitudes towards excessive spending. From hoteliers to iconic auto brands like BMW and Lexus to high-end eyewear, we will explore the many ways in which the luxury industry is adding a splash of green to their colors.
Interview with Becki Heller from Trendsta Part 2
In part one of our interview with Becki, we discussed how social influencer marketing is about “going back to high school.” Each “clique” leader exerts powerful influence over their respective followers. Marketing to that select group of thought leaders is a very powerful tool for an advertising industry struggling to adapt to a new generation of media consumers.
An Introduction to Social Cause
Why incorporate a social cause into your brand? You might have seen cookies for cancer, wristbands, red computers, “organic” shoes and countless other consumer products sponsoring social initiatives. Cause-driven business has transformed our market economy landscape in profound, and positive ways. In today’s world, the social entrepreneur falls in ranks with the for-profit entrepreneur.
Top 5: Traits of Gen Y Leaders
Generation Y has been estimated to include around 70 million tweens, teens, and twentysomethings—far greater in number than Generation X. There are a select handful of influencers—leveraging new technologies coupled with profound compassion—sparking new product / service trends and political movements. They are highly aware and receptive to the messages constantly bombarding them. They know their place in the world, what they want and what they need to live up to. We have analyzed many Gen Y leaders and identified five distinctive traits.
