Tag Archives: Internet

Search Marketing Tips to Improve Search Results

According to a study conducted by Econsultancy, spending in the North American Search Engine Marketing sector is projected to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. At Sparxoo, we have written about search marketing … Continue reading →

Posted in Featured by Amy Kenigsberg | Monday, February 6th, 2012 | Tagged Branding, Business Development, Digital, Emerging Trends, Growth, Innovation, Internet, Marketing, Media, Mobile, Social Media, Value | Leave a comment

2012 Market Trends, part IV

Trend 1-2 Trend 3-5 Trend 6-9 10. Exclusive Access The popularity of Royal-Class airport lounges and invitation-only Centurion credit cards are just two examples of modern man’s immense need for respect and privilege…This ‘exclusivity for the masses’, or “Massclusivity” can … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 23rd, 2012 | Tagged Brand, Business Development, Creative, Digital, Emerging Trends, Entertainment, Entrepreneurship, Growth, Innovation, Internet, Marketing, Strategy | Leave a comment

2012 Market Trends, part III

Trend 1-2 Trend 3-5 6. Super Healthy “Our intention is to reinvent this category in the same tonality that we have reinvented over the last 40 years the basic commodity of coffee. We see a lot of white space.” —Starbucks … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 16th, 2012 | Tagged Brand, Business Development, Creative, Digital, Emerging Trends, Entertainment, Entrepreneurship, Growth, Innovation, Internet, Marketing, Strategy | Leave a comment

2012 Market Trends, part II

Trend 1-2 3. Interactivity is Key “This ad unit takes advantage of how users interact and explore with the iPad as opposed to other digital and mobile devices.” —Dionne Colvin, national manager of media for Toyota on its new Yahoo … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 9th, 2012 | Tagged Brand, Business Development, Creative, Digital, Emerging Trends, Entertainment, Entrepreneurship, Growth, Innovation, Internet, Marketing, Strategy | Leave a comment

2012 Market Trends

Swimming in a sea of data, the Sparxoo Agency team is taking a cue from Web 3.0 to filter the noise and offer up the Top 12 Trends for 2012. Our trend summaries feature quotes, facts, and recommended reading to spark … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 2nd, 2012 | Tagged Brand, Business Development, Creative, Digital, Emerging Trends, Entrepreneurship, Growth, Innovation, Internet, Marketing, Strategy | Leave a comment

Web Site Evaluation

Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team has developed a standard process for … Continue reading →

Posted in Branding, Digital Marketing, Featured, Market Trends, Strategy & Trends by Amy Kenigsberg | Monday, August 22nd, 2011 | Tagged Brand, Branding, Business Development, Creative, Digital, Emerging Trends, Growth, Internet, Management, Marketing, Strategy | Leave a comment

Web Site Marketing

Web site marketing extends your web presence to attract prospective customers to your web site. The average American spent 32 hours per month on the Internet in 2010. Targeted web site marketing can be an effective method to generate leads … Continue reading →

Posted in Digital Marketing, Featured, Market Trends, Strategy & Trends by Amy Kenigsberg | Tuesday, August 16th, 2011 | Tagged Google, Internet, Marketing, Media, Strategy | Leave a comment

Happiness is a Business Model at Zappos

Zappos CEO Tony Hsieh recently spoke to American Marketing Association Tampa Bay and shared his journey in creating Zappos, which sold to Amazon for approximately $900 million in 2009. The presentation was part of Tony Hsieh’s bus tour coinciding with the release of his best selling book, “Delivering Happiness.” At Zappos, passion and purpose are the ingredients that lead to profits. They’ve got a truly engaged team, a brand culture that embraces “weirdness” and inspired a spontaneous parade of pirates. We know you want profits, but don’t lose site of greater purpose and happiness. Your employees and customers will appreciate it.

Continue reading →

Posted in Strategy & Trends by David Capece | Wednesday, October 20th, 2010 | Tagged Brand, Culture, Digital, Ideas, Innovation, Internet, Leadership | 1 Comment

25 Ad Networks You Should Know About

25 Ad Networks You Should Know About. Large ad networks include …
… 24/7 RealMedia – Requires a minimum of one million page views per month. 400 billion global advertising impressions served every month. http://www.247realmedia.com/
AdBrite – Offers display/contextual ads. Reach of 100 million online visitors. http://www.adbrite.com/
Advertising.com – Primarily display/banners and media buys. Owned by Platform-A. Reaches 91% of all US internet users. http://www.advertising.com/ Continue reading →

Posted in Digital Marketing by Henry Wang | Wednesday, October 6th, 2010 | Tagged Advertising, Brand, Internet | Leave a comment

Startup Business Model: Internet Publishing

Internet businesses are finally profitable. In some cases, Internet companies are wildly profitable with operating margins of 35%. It’s not just Google that has scaled. 10 years ago, Internet companies went public without revenue. Now, companies such as OpenTable are at 15% + operating margins just a year after IPO. It’s not just Internet platform companies that achieve great scale. 24/7 Wall Street believes that Gawker keeps over 50% of its revenue as operating income. Continue reading →

Posted in Startups & Innovation by David Capece | Wednesday, August 18th, 2010 | Tagged Entrepreneurship, Internet, Media, Startup, Strategy | Leave a comment

Ask New Biz Strategy: Re-Focusing on Q & A

Ask Jeeves, the mid-nineties butler search sensation, is re-launching its site to focus less on keywords and more on answering user questions. The new business strategy will likely work in favor of the search engine, as it differentiates it from keyword-driven power-engines like Google and Yahoo… Continue reading →

Posted in Featured by Ethan Lyon | Tuesday, July 27th, 2010 | Tagged Brand, Consumer, Internet | Leave a comment

Internet Marketing Trends

Internet marketing and online branding continues their rapid growth as evidenced by the recent announcement by Unilever that they are doubling internet advertising spend in 2010… Continue reading →

Posted in Market Trends by Ethan Lyon | Monday, July 19th, 2010 | Tagged Internet, Trends | 1 Comment

eBay Innovates in Mobile E-Commerce with RedLaser Acquisition

Internet auction giant eBay has just acquired the popular iPhone app RedLaser. The application allows users to scan barcodes to uncover more information about products, and compare price points at nearby locations. With eBay backing the application, eBay results will … Continue reading →

Posted in Startups & Innovation by Tara Lane | Friday, June 25th, 2010 | Tagged Brand, Business Development, Digital, Emerging Trends, Growth, Innovation, Internet, Mobile | 1 Comment

Google Moves Toward Real-Time Search with Caffeine

Google’s search index has just received a big boost of energy – literally. This week, Google launched its newest solution to improve search, a system called Caffeine. Continue reading →

Posted in Startups & Innovation by Tara Lane | Friday, June 11th, 2010 | Tagged Digital, Google, Growth, Ideas, influence, Innovation, Internet | 1 Comment

Amazon’s Kindle to Hit Target Stores this Weekend

After a trial run in select stores, Target Corporation announced plans this week to sell Amazon.com’s popular Kindle e-reader device at all 1,740 Target stores beginning this Sunday, June 6. The deal marks the first time Kindle will be available … Continue reading →

Posted in Digital Marketing by Tara Lane | Friday, June 4th, 2010 | Tagged Amazon, Brand, Business Development, Consumer, Digital, Growth, Internet, Kindle | 1 Comment

Nokia and Yahoo! Partner to Increase Brand Recognition

Nokia and Yahoo just announced a unique partnership that will create cross-platform opportunities for both companies. Starting this summer, Yahoo will become the global provider of Nokia’s Ovi e-mail and messaging service, available on all Nokia devices. In turn, Nokia will power Yahoo’s popular maps service both online and on all of the phone supplier’s mobile devices. Continue reading →

Posted in Digital Marketing by Tara Lane | Wednesday, May 26th, 2010 | Tagged Branding, Collaboration, Consumer, enterprise, Internet, Mobile, Nokia, Strategy, Yahoo | Leave a comment

Google’s Chrome Store Brings Apps to the Web

At Google’s I/O developer conference this week, the search giant unveiled a number of exciting products and programs that should debut in the coming months, including a formal announcement of Google TV and the new WebM video platform. Of these … Continue reading →

Posted in Startups & Innovation by Tara Lane | Friday, May 21st, 2010 | Tagged Consumer, Digital, Google, Innovation, Internet, Leadership, Mobile, Social Media | Leave a comment

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