All Entries Tagged With: "Leadership"
How to Blog for Corporate Marketing
“Trust is what drives profit margin and share price,” says Larry Light, CEO of the Stamford brand consultancy Arcature and a veteran of McDonald’s and ad agencies BBDO Worldwide and Bates Worldwide to MSNBC. “It is what consumers are looking for….
Zynga’s Success Inspiring for Entrepreneurs
It wasn’t so long ago that Sergey Brin and Larry Page were scrapping together servers from spare parts to build what would become the most successful search engine in the world. Nor, was it so long that Mark Zuckerberg dropped out of Harvard to…
Clients Seek Winning Digital Marketing Agency
Digital marketing was the number one (69 percent) ranked marketing tactic most sought by clients, according to an AdWeek survey of 184 marketing clients from companies including AT&T, Dunkin’ Brands, Merck, MetLife and Revlon. In fact, digital marketing is…
BP Oil Spill: Profits Over Planet
While BP’s spill cleanup costs have eclipsed $1 billion and could eventually cost over $10 billion, can you really put a price on the damage to the environment? If it is true that BP cut corners and that they put on a fraudulent show for the President Obama’s Gulf visit (as reported by CNN’s Anderson Cooper), does BP really deserve to still be worth $130 billion? Consumers … this is your opportunity to vote with your wallet. Many of you are angered and would love to change BP’s slogan of Beyond Petroleum to Bankruptcy Protection. The backlash has spread to Facebook with over 200,000 fans of Boycott BP.
Google’s Chrome Store Brings Apps to the Web
At Google’s I/O developer conference this week, the search giant unveiled a number of exciting products and programs that should debut in the coming months, including a formal announcement of Google TV and the new WebM video platform. Of these announcements, the early preview of Google’s Chrome Web Store for apps is one of the [...]
MySpace Moves to Simplify Privacy
Since Facebook’s announcement of Connected Profiles feature and Open Graph initiative, the social network has faced criticism and raised concern over privacy on the Web. MySpace this week announced that it will roll out simplified privacy settings in the coming weeks.
Google Editions: E-Books for Education Market
The e-book wars have begun and battle lines are being drawn. Apple will corner the interactive book market with its iPad while its Amazon and Sony e-reader counterparts chase after non-tech savvy bookworms. Google just jumped into the game with its…
Entrepreneur Interview: Lessons in Free and Digital Community
Chris Anderson points out in his latest book, Free: The Future of Radical Price, we are in an age where internet users can find information for free that was formerly sold for top dollar (think about the newspaper industry). If information is free, how can…
New Product Development: Identifying Product Opportunity
Launching a new product can grow market share in an existing market or help break into a new one. Consider Apple’s breakthrough into the smartphone market or iAd, or Google’s Gmail. Before you begin implementing new products, perform…
How to Reach Influencers
Seth Godin’s blog receives over a quarter of a million hits every month. The Gawker blog network is valued over $300 million. I Has Cheezburger has nearly 2 million users. Chris Brogan tweets to over 130,000 Twitter followers. These are among the many…
Women’s Month: Women Leaders in Pop Culture 2010
When searching for examples of strong female leaders, People magazine is probably the last place someone would look for inspiration. However, there are many well-known women in popular culture using their status and influence as a force for good, by…
Why Nintendo 3DS Will Revolutionize Handheld Gaming Systems
For you gamer geeks out there, remember Virtual Boy? Virtual Boy was Nintendo’s first foray into 3D technology. Although you were the coolest geek on the block to don the gaming headset (likely modeled after a space helmet), it was a market failure. The…
What are the Brand Implications of Obama / Dali Lama Meeting?
How do global brands stay relevant and appeal to a diverse constituency/audience? For Barack Obama and the Dali Lama, it’s about joining in a symbolic meeting about human rights and taking appropriate action; for corporate brands, such as HSBC or….
Where is Obama’s Change?
“A year ago millions of people were rejoicing over the defeat of Bush’s hated Republicans and were looking for Obama to follow through on his promises of change,” writes SocialistAlternative.org. “Fast forward to today, and most people have enormous…
Rise in Multiculturalism: China & Hispanic Continue Growth
For many years now, the US has been top dog on the international stage. However, that level of influence might decline as other economies experience tremendous growth. The economic impact of the recession might have changed the US’s influence in the…
Google Android Rivaling Apple?
Google’s revolutionary Android platform for Smartphone devices has been a hit from the start, however it has a long way to go in order to surpass the popularity of the iPhone. Still, good news is continually being released in Android’s favor, the latest coming…
Guide to Startup Funding
It takes courage, vision, and commitment to become a successful entrepreneur. It also helps to have access to money as you grow your business from an idea to a successful company. We share the basics on fundraising and provide a blueprint to help you target the right investors. Our comprehensive guide examines each step in [...]
Stengthening Brand America: Interview with Edward Burghard
Earlier this year, we conducted a survey of emerging leaders and presented the results in our America State of the Union 2009 report. We covered the ideal traits of America, including opportunity, innovation, diversity, and generosity. Since that time, Brand America was ranked #1 in FutureBrand’s Country Brand Index and President Barack Obama has been characterized by some as the new Brand Manager for Brand America. While it appears that we are on the right track, there are significant challenges to strengthening Brand America. We interviewed branding expert Ed Burghard of The Burghard Group to gain new perspective on the challenges and best practices for place branding.
New Media Stars Dominate Fortune’s 40 Under 40
Recently, Fortune magazine released its annual list of 40 rising business stars under the age of 40. While there was sure to be a few media gurus in the mix, given today’s focus on social and digital media networks, 16 major players from areas of digital media and online technology are featured – making up 40 percent of the list. From Google and Hulu to Facebook and Twitter, some of business’ most…
Top 5: Networking Tips
Now more than ever, relationships are a top priority. We have covered the rising trend towards building meaningful relationships. Whether you are looking for a job or happily employed, it’s always a good idea to build your network of contacts. We share some tips to fuel your networking efforts:
