All Entries Tagged With: "Leadership"
What are the Brand Implications of Obama / Dali Lama Meeting?
How do global brands stay relevant and appeal to a diverse constituency/audience? For Barack Obama and the Dali Lama, it’s about joining in a symbolic meeting about human rights and taking appropriate action; for corporate brands, such as HSBC or….
Where is Obama’s Change?
“A year ago millions of people were rejoicing over the defeat of Bush’s hated Republicans and were looking for Obama to follow through on his promises of change,” writes SocialistAlternative.org. “Fast forward to today, and most people have enormous…
Rise in Multiculturalism: China & Hispanic Continue Growth
For many years now, the US has been top dog on the international stage. However, that level of influence might decline as other economies experience tremendous growth. The economic impact of the recession might have changed the US’s influence in the…
Google Android Rivaling Apple?
Google’s revolutionary Android platform for Smartphone devices has been a hit from the start, however it has a long way to go in order to surpass the popularity of the iPhone. Still, good news is continually being released in Android’s favor, the latest coming…
Guide to Startup Funding
It takes courage, vision, and commitment to become a successful entrepreneur. It also helps to have access to money as you grow your business from an idea to a successful company. We share the basics on fundraising and provide a blueprint to help you target the right investors. Our comprehensive guide examines each step in [...]
Stengthening Brand America: Interview with Edward Burghard
Earlier this year, we conducted a survey of emerging leaders and presented the results in our America State of the Union 2009 report. We covered the ideal traits of America, including opportunity, innovation, diversity, and generosity. Since that time, Brand America was ranked #1 in FutureBrand’s Country Brand Index and President Barack Obama has been characterized by some as the new Brand Manager for Brand America. While it appears that we are on the right track, there are significant challenges to strengthening Brand America. We interviewed branding expert Ed Burghard of The Burghard Group to gain new perspective on the challenges and best practices for place branding.
New Media Stars Dominate Fortune’s 40 Under 40
Recently, Fortune magazine released its annual list of 40 rising business stars under the age of 40. While there was sure to be a few media gurus in the mix, given today’s focus on social and digital media networks, 16 major players from areas of digital media and online technology are featured – making up 40 percent of the list. From Google and Hulu to Facebook and Twitter, some of business’ most…
Top 5: Networking Tips
Now more than ever, relationships are a top priority. We have covered the rising trend towards building meaningful relationships. Whether you are looking for a job or happily employed, it’s always a good idea to build your network of contacts. We share some tips to fuel your networking efforts:
Top 5: Hiring Top Talent
There is a guiding philosophy that human capital can be an organization’s most important asset. In sports, managers are counted on to provide leadership in managing the team. From Joe Torre to Vince Lombardi, several standout managers have been able to deliver consistently great performance. Similarly, star performers are game changers on the field. In the business world, we all know about Steve Jobs and his track record with Apple. We recently worked with a client with a client to transform a 60 person department. Change started from the top through the selection of a new executive lead. From there, we had a mandate to redefine the group’s purpose, reprioritize their efforts, and inject new skills and talents. We share some tips on how to transform an organization through the hiring of top talent.
Effective Leadership Strategies for Chief Operating Officers
As a c-level executive, the Chief Operations Officer is expected to be involved in the day-to-day operations of a company. Companies large and small have a chief operations officers in some capacity. The following advice for would-be and established COO’s…
Creative Team’s Letter to the CEO
I know it’s not easy being a CEO. From new product development and ambitious revenue goals to competitive market forces and pricing pressure, there are so many challenges. Sometimes it’s easy to get caught in the day-to-day and near-term of managing quarter to quarter. Ultimately, you need to balance near-term performance with long-term strategy.
Effective Leadership Strategies for Chief Marketing Officers
CMOs have to balance their responsibility to drive business performance and brand development over the long-run, with the need for short-term results. In the quick-turn world of CMOs, sometimes tactics drive strategies. Seth Godin does a nice job of illustrating a world dependent on tactics in “when tactics drown out strategy.” Everyone needs results NOW, so CMOs are often stuck in the loop of trying to drive immediate results instead of creating a plan that could work but may take months to come to fruition.
Best Practices in Executive Leadership
It is the key executive posts that will need to demonstrate the best practices to lead the way. We surveyed industry experts to glean the best practices in each key executive post: chief executive, marketing, financial and operating officer. In the coming weeks we will share these key insights and explore how to effectively lead and coordinate management teams.
How to Identify Influencers
They’ve been called the captains of industry; masters of the universe; the movers, shakers and policy makers. Masters need no introduction. They are the Steve Jobs, Colin Powells, TIME 100s of the world. They are the figureheads that make sweeping decisions with long-lasting impact. When targeting Masters, evaluate the time spent reaching them versus their attention on your business.
What the Iranian Government Can Learn from Social Media
Social media is a great platform for spreading information and sharing ideas across a far-reaching network of users. For those who suffer negative buzz from social media, the first instinct may be to exert control to eliminate the conversation. However, on passion point topics, such as the disputed Iranian election, empowered people stand up to share their voice.
Top 5: Media Stats
16,000 jobs—It’s no secret that newspapers are making headlines. With declining readership, newspapers are finding ways to stay afloat, even if that means making deep job cuts… 16,000 reporters in last year alone. Some of the heavyweights are opting for job-cuts or being forced into bankruptcy. The 150-year old paper, Rocky Mountain News folded, and many papers are transitioning to a digital-only publication in an attempt to keep their heads above water.
Emerging Trends: Redefining Icon
The leaders and influencers of tomorrow will take many shapes and forms. As we redefine our expectations for iconic figures, will we look to Paris Hilton or Perez Hilton?
Top 5: Emerging Company Trends
Telepresence, baby-safety products, digital assets, and link digging are business ideas getting funding in March. We’ve found companies rolling out new, innovative products as they relate to Sparxoo’s Emerging Trends of 2009. Over the next two weeks we are unveiling our 2009 Emerging Trends package, so we’ve picked companies that are getting funding as they fit into our emerging trends.
Social Bookmarking: A Pulse on Society?
Are social bookmarking sites a pulse on societal trends? Our hypothesis was, yes. Let’s focus on one of Web 2.0’s most popular social bookmarking sites, Digg. To test this theory, we took the top dugg topics on Digg and plugged the top NYT topics into Google Trends. Were we right?
Startup Survival Guide
With the economy shrinking, 2009 is the year for bootstrapping. Stay ahead of the curve with these 10 tips to help you make it through the tough times. The lessons you learn from bootstrapping will make you that much more successful when the market turns up.
