All Entries Tagged With: "Marketing"

Effective Social Media Strategies To Generate Sales Leads

To reach 50 million users, it took Radio 38 years, TV 13 years, the Internet 4 years, Apple’s iPod 3 years while Facebook added 100 million users in just nine months. Social media is a cross-cultural, political, gender and generation phenomenon and…

Interview with Stopwatch Marketing Expert AnnaMaria Turano

Imagine buying your next cellphone. The shelves are packed with an upwards of 10-15 cellphones and brochures for various monthly plans. How long does it take you to make a purchasing decision on a potentially $200 phone versus buying a candy bar…

SEO Tips For the Digital Marketer

If you are serious about Internet as a traffic driving channel, there’s a pretty good economic argument for search engine optimization. As part of our SEO immersion we are constantly learning from other experts and reading great tips.

1. Select Key Words: There is an art and a science to selecting key words. You’ll need to get into the mindset of potential customers who are searching for your products and services and then develop a list of key search words. You can use a free Google search tool, free tools on SEOBook.com, or a paid discovery tool such as KeyWordDiscovery.com which has a free trial and is $70 per month for a subscription.

The Power & Influence of Social Media: Shifting Consumer Behaviors

Social media has had explosive growth as a “trustworthy source” because so many individuals look to social media in their personal life, work life, and everyday life. From Facebook to Twitter, and LinkedIn to Evernote, we’re constantly surrounded by family, friends, colleagues and acquaintances that rely heavily on social media sources as their primary sources for information and relevant content. So, the next important question to ask is: Will this be the end of traditional media, and is it dead? “Dead” might not be the word. “Dying” might best reflect what’s truly happening with traditional media outlets.

Mercedes Gets Profitable Through Customer Intimacy

Mercedes’ iconic three-pointed star symbolizes the auto manufacturer’s mobility on land, water, and in the air. Given its recent marketing efforts, the prestige car brand might want to add another point to its skill-set: digital mobility. Mercedes…

Play Sparxoo’s New Marketing Game, Brand Maven

Challenge your branding, marketing, and social media knowledge with Sparxoo’s free online marketing trivia game, Brand Maven:

Whose Game Is This Anyway? What Happens When the Actual Starbucks Barista Becomes Mayor?

Foursquare’s partnership with Starbucks is giving the game even more mainstream exposure but also leading to the kinds of stakeholder complications I discuss in my recent posting about Facebook. The dilemma outlined in a recent article is this…

California Considers Advertising on Electronic License Plates

Advertisers have displayed their messages nearly everywhere — from billboards to zeppelins and t-shirts to tattoos. California, the home of tech innovators such as Google and Apple, might offer a new medium to advertise: electronic license plates. It is California’s latest effort to create jobs and fix its $19 b budget deficit. The idea might just be a win-win for California and its…

Motorola Droid X Heats Up Competition with Apple

Google and Motorola are creating some heat with the timely debut of their new Droid X, merely 24 hours after Apple’s new iPhone 4 in-store release on June 23rd. Coincidence? I think not. It is the latest in a battle to compete with the smartphone…

Using Social Media to Rally Support for Politicians

“Politics is about conversation, and personal, face-to-face interaction is still the foundation of that, especially at the local level… broadening my overall efforts to engage with the community I represent,” writes NY State Assemblyman Micah Kellner (D) to…

Social Networks Across Media Platforms

Social media exists not only on Facebook.com or Twitter.com. Advancements in social media tech, in particular Facebook, enables users across the web to have the utility of their favorite social networks without ever visiting its URL. This social media…

Top 5 New Advertising Directions

You are 2.3 seconds behind Roterro214 on the final lap and just about to pass him and… BAM, he swipes your Porsche and it goes into a spiral roll across the track. Your dream of winning the Coca-Cola fridge is dashed yet again. You might think behind the…

Who Will Capture the Flag? The Convergence of Digital, Traditional, Media & PR Agencies

A recent “AdWeek” article observed that, “digitally centric agencies like R/GA are adding more traditional brand-building capabilities while TBWA and BBDO are trying to apply digital to their orgs.”

How ESPN Dominates the 2010 FIFA World Cup

For the largest global sporting event, ESPN created arguably the largest global content offering yet. Thirty two countries from around the globe will vie for the most prestigious sporting award, the FIFA World Cup — and ESPN is there to give fans of every…

How Retailers Are Using Social Media to Promote, Sell, and Engage

If you haven’t heard, the buzz word these days is “Foursquare.” A small, New York tech start-up that is on its way to becoming the next biggest thing in social media. Foursquare is a location-based service that allows users to “check in” at places they frequent in…

Gulf Coast Tourism Ads In Wake of BP Oil Spill

BP’s oils spill has jeopardized the $20 billion travel and tourism business along the Gulf Coast. State governments have bargained with BP for advertising budgets of $25 million for Florida and $15 million tourism grants to Alabama, Louisiana, and Mississippi. The following 3 tv ads (1 for the entire Gulf Region, 1 for Mississippi, and 1 for Alabama) all welcome tourists to enjoy the clean beaches of the Gulf. With oil spewing offshore, this is obviously a touchy subject.

Asus Debuts the Eee Pad – Can it Top the iPad?

The tablet wars are heating up once again. At this week’s Computex Technology Show, computer manufacturer Asustek debuted its device aimed to rival the iPad — the Asus Eee Pad. A big company with little brand recognition, Asus pioneered the netbook adopted by nearly every computer manufacturer. Given Asus’ ability to see macro trends in [...]

The Next Digital Influencers: African Americans

Forget the emo guy in the coffee shop sipping a green tea chai and pontificating about life in 140 characters or less. Black is the next wave of digital influence..

FTC OKs Google AdMob Acquisition: Look Out Apple

Google could rest easy this past weekend, as the FTC approved its $750 million acquisition of mobile ad service, AdMob, on Friday. The Federal Trade Commission ruling follows a six-month antitrust investigation that could have sidelined Google in the $600…

Understanding Hyperlocal Marketing [Interview]

Shields Bialasik is the creator and founder of LocalsGuide, a hyperlocal web2print social network. Each month the activity of the online social network generates a monthly print newspaper which is then distributed to the community of Ashland…