Tag Archives: Marketing

Search Marketing Tips to Improve Search Results

According to a study conducted by Econsultancy, spending in the North American Search Engine Marketing sector is projected to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. At Sparxoo, we have written about search marketing … Continue reading →

Posted in Featured by Amy Kenigsberg | Monday, February 6th, 2012 | Tagged , , , , , , , , , , , | Leave a comment

2012 Market Trends, part IV

Trend 1-2 Trend 3-5 Trend 6-9 10. Exclusive Access The popularity of Royal-Class airport lounges and invitation-only Centurion credit cards are just two examples of modern man’s immense need for respect and privilege…This ‘exclusivity for the masses’, or “Massclusivity” can … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 23rd, 2012 | Tagged , , , , , , , , , , , | Leave a comment

2012 Market Trends, part III

Trend 1-2 Trend 3-5 6. Super Healthy “Our intention is to reinvent this category in the same tonality that we have reinvented over the last 40 years the basic commodity of coffee. We see a lot of white space.” —Starbucks … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 16th, 2012 | Tagged , , , , , , , , , , , | Leave a comment

2012 Market Trends, part II

Trend 1-2 3. Interactivity is Key “This ad unit takes advantage of how users interact and explore with the iPad as opposed to other digital and mobile devices.” —Dionne Colvin, national manager of media for Toyota on its new Yahoo … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 9th, 2012 | Tagged , , , , , , , , , , , | Leave a comment

2012 Market Trends

Swimming in a sea of data, the Sparxoo Agency team is taking a cue from Web 3.0 to filter the noise and offer up the Top 12 Trends for 2012. Our trend summaries feature quotes, facts, and recommended reading to spark … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 2nd, 2012 | Tagged , , , , , , , , , , | Leave a comment

Why Marketers Are Implementing Internet Video into Their Online Campaigns

By Andy Havard, Marketing Executive Andy is a Marketing Executive at Skeleton Productions, a UK based Internet video production company.With a network of 3,000 filmmakers, Skeleton Productions is able to deliver professional, engaging videos to clients around the world, to … Continue reading →

Posted in Digital Marketing, Featured, Strategy & Trends by Kristin Masters | Wednesday, November 2nd, 2011 | Tagged , , , , | Leave a comment

Klout Score Updates Affect Digital Marketers’ Strategy

Check your Klout score lately? As you’ve probably heard, Klout took a lesson from Google and updated its algorithm this week. Many power users are disgruntled with the changes, which negatively impacted their scores. But there are plenty of reasons … Continue reading →

Posted in Digital Marketing, Featured, Strategy & Trends by Kristin Masters | Monday, October 31st, 2011 | Tagged , , , , | Leave a comment

Words of Inspiration for the Digital Marketer

Technology and consumer expectations change daily; the digital marketer must adapt accordingly.. These industry leaders offer invaluable wisdom to digital marketers who strive to remain nimble and innovative in the evolving online marketplace.     “Customer experience is the new … Continue reading →

Posted in Digital Marketing, Featured, Startups & Innovation by Kristin Masters | Thursday, October 13th, 2011 | Tagged , , , , | Leave a comment

Web Site Evaluation

Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team has developed a standard process for … Continue reading →

Posted in Branding, Digital Marketing, Featured, Market Trends, Strategy & Trends by Amy Kenigsberg | Monday, August 22nd, 2011 | Tagged , , , , , , , , , , | Leave a comment

Web Site Marketing

Web site marketing extends your web presence to attract prospective customers to your web site. The average American spent 32 hours per month on the Internet in 2010. Targeted web site marketing can be an effective method to generate leads … Continue reading →

Posted in Digital Marketing, Featured, Market Trends, Strategy & Trends by Amy Kenigsberg | Tuesday, August 16th, 2011 | Tagged , , , , | Leave a comment

Best Practices for Putting on a Successful Event

Imagine buying sweets from the “Honeydukes Sweet Shop” in Harry Potter or hula hooping for some Ben & Jerry’s or receiving free spa treatments. These are just a few memorable events companies have hosted to raise awareness of their new products and services. Continue reading →

Posted in Digital Marketing, Featured by Ethan Lyon | Monday, June 27th, 2011 | Tagged , | Leave a comment

Theatre Entrepreneurs In the Spotlight

Launching a new business merges a balanced blend of entrepreneurial spirit, passion, and the ability to leverage a talent to build a brand. Founded in 2010 by Anna Roberts Ostroff and Alan Ostroff, the origin of Infinity Theatre Company is a model of leveraging talent and building a brand around a value proposition. Although this entrepreneurial endeavor has proven arduous, Anna and Alan have established an innovative business with the ability to inspire and transform those around them. Connecting community to the performing arts is no simple mission, yet these entrepreneurs have crafted a passionate dream into an extraordinary adventure that is becoming a staple in the Annapolis district. Continue reading →

Posted in Branding, Featured by Amy Kenigsberg | Tuesday, June 14th, 2011 | Tagged , , , , , | Leave a comment

Top 7 Brand Advertising Mistakes

It seems like in order to find one great ad, you have to watch 20 “for the low low price of $19.95″ commercials. Many brand advertisements fall short of the mark because of common mistakes that can be easily avoided. For instance, perform adequate customer research and testing before signing on a spokesperson. Continue reading →

Posted in Branding, Featured by Ethan Lyon | Wednesday, March 30th, 2011 | Tagged , , | Leave a comment

Brand Positioning & Differentiation

What makes Madonna, Coca-Cola and Apple iconic cultural leaders? Why do Apple fans spend hours standing in line to buy the next innovation? It is a brand’s ability to creatively, uniquely and strategically position itself in the market that makes it successful. In essence, they learned to think outside of the box and be different. Continue reading →

Posted in Branding by Ethan Lyon | Tuesday, March 29th, 2011 | Tagged , , | Leave a comment

Top 5 Innovative Package Designs

“Today, to break through the clutter of the hundreds of other competing products out there it pays to be different,” writes Peter Drucker. One way of breaking through the clutter is to follow through on the concept or mission of the company selling the product to create an immersive, engaging brand experience.
Continue reading →

Posted in Branding by Ethan Lyon | Friday, March 25th, 2011 | Tagged , | Leave a comment

SEO for a Social Cause

As digital marketers, we think of a conversion as a 2 dimensional action, such as purchasing an item, signing up for a newsletter, etc. Nonprofits face a different challenge when it comes to a typical conversion: changing attitudes towards a particular issue. Continue reading →

Posted in Digital Marketing by Ethan Lyon | Wednesday, March 2nd, 2011 | Tagged , | 1 Comment

Tips to Advertise on Mobile Devices

Mobile ad spending in the US is one of the fastest growing marketing sectors. With explosive smartphone growth and buzz surrounding rock-star-status devices, such as the iPhone, Blackberry and Google’s Android platform, it’s no surprise mobile advertising is surging. In 2010, mobile advertising grew by 79 percent to $743.1 million and is anticipated to break $1 billion in 2011. Continue reading →

Posted in Digital Marketing by Ethan Lyon | Monday, February 21st, 2011 | Tagged , , | Leave a comment

Tips to Build Trust Online

It takes less than a second for people to differentiate between friend and foe. It’s an evolutionary trait that used to help us from being killed and now it helps us avoid spammy sites (quite a leap, huh?). As designers and digital marketers, we must instill trust immediately to keep users on the webpage and convert or otherwise engage them. So how can we instill build instant trust? Continue reading →

Posted in Digital Marketing by Ethan Lyon | Friday, February 18th, 2011 | Tagged , , | Leave a comment

Is Twitter Advertising a Good Idea?

Twitter has 190 million users, generating 65 million tweets and more than 800,000 search queries per day. As a response to this growing user base and Twitter’s brand-friendly ad platform, the number of Inc 500 companies using Twitter has increased from 52 percent in 2009 to nearly 60 percent in 2010 and of those companies on Twitter, 81 percent considered the social network a successful marketing tool in 2010. Since its ad platform launched in April 2010, Twitter is expected to generate $150 million in revenue in 2011 and $250 in 2012, predicts eMarketer. Continue reading →

Posted in Digital Marketing by Ethan Lyon | Wednesday, February 16th, 2011 | Tagged , | Leave a comment

2011 Market Trends: Instant Access

Baseball great Ty Cobb once said “Speed is a great asset; but it’s greater when it’s combined with quickness – and there’s a big difference.” Society has increasingly demanded more service, more quickly. There is a whole new market of innovation and instant access service that are being introduced to the world. Continue reading →

Posted in Strategy & Trends by Matthew van Rooyen | Friday, January 14th, 2011 | Tagged , , | Leave a comment